Peso Pluma to Perform at This Year’s Billboard Music Awards

Peso Pluma is ready to bring Regional Mexican music to the masses…

The 24-year-old Mexican Música Mexicana star will perform at the 2023 Billboard Music Awards, which will take place on Sunday, November 19.

Peso PlumaPeso Pluma will perform “Rubicón,” a corrido — powered by prickly guitars — from his chart-topping album Génesis.

The performance will include a special guest appearance by boxing legend Mike Tyson, who is a self-declared Peso Pluma superfan. Over the summer, Tyson posted a video promoting Génesis, saying, “Ahhh, it’s my sh–!” when one of the songs starts playing.

Peso Pluma is a Billboard Music Awards first-time finalist, and is up for five total awards, including top new artist, top Latin artist, top Latin male artist and top Latin album for Génesis, which peaked at No. 3 on the Billboard 200 and spent 15 weeks at No. 1 on the Top Latin Albums chart, the most for a regional Mexican album.

He’s also a finalist in the top Latin song category with two entries there: “Ella Baila Sola” with Eslabon Armado and “La Bebe” with Yng Lvcas.

Peso Pluma was a top winner at October’s Billboard Latin Music Awards, taking home eight awards, including artist of the year, new.

Taylor Swift is the top finalist at the 2023 BBMAs with nods in 20 categories.

Bad Bunny and Peso Pluma are the top Latinx nominees (six each), with Eslabon Armado, Karol G and Selena Gomez coming in next (five each).

The 2023 Billboard Music Awards will have a first-of-its-kind collaboration with Spotify Fans First,” which will bring fans up close and personal with their favorite artists. Performances and awards will roll out across the BBMAs and Billboard social channels, as well as via BBMAs.watch on Sunday, Nov. 19. Billboard Music Awards performers will be revealed daily on BBMAs social channels, starting today.

Carin León Signs Exclusive Global Publishing Agreement with Universal Music Publishing Group

Carin León has a new worldwide publishing deal…

The 34-year-old Mexican singer-songwriter and Regional Mexican star has signed an exclusive global publishing agreement with Universal Music Publishing Group (UMPG).

Carin LeonA leading force in the música mexicana genre, the Sonora-born artist has established himself as one of Mexican music’s most versatile and eclectic artists today recording in norteño, banda, R&B and pop.

“There is no doubt, Carin León is one of the most talented artists currently,” Yadira Moreno, UMPG managing director of Mexico and Central America & vp of new business development for Latin America, said in a statement. “He can blend R&B, Folk, Country and Mexican Music easily and gracefully. We are excited to collaborate with Carin and foster his composing career internationally.”

“I feel deeply honored to embark on this creative journey alongside Universal Music Publishing Group. This partnership marks a thrilling new chapter in my career, and I’m eagerly looking forward to expressing my passion and creativity through the art of music,” added Leon.

Since launching his solo career in 2018, León has helped usher a new era for regional Mexican music. With three career entries on the Billboard Hot 100 and 12 on the Hot Latin Songs tally, he scored his first top 10 on the Top Latin Albums chart with Colmillo de Leche, released in May. It was the first studio album released on the singer-songwriter’s own label, Socios Music, which he launched late last year.

Jody Gerson, UMPG chairman and CEO, said: “Carin León’s career is limitless and transcends Música Mexicana. His soulful voice, songwriting, live shows and ambition goes beyond language. I look forward to working with Jorge Juarez and our entire global team to support Carin as he opens doors creatively across musical genres and geographies.”

León joins UMPG’s roster, which includes other regional Mexican powerhouses such as Juan Gabriel, Espinosa Paz, Horacio Palencia, Grupo Firme, Yahritza Y Su Esencia and Ivan Cornejo, among others.

Eslabon Armado Makes Late-Night TV Debut on “Tonight Show Starring Jimmy Fallon”

Eslabon Armado continues taking the nation by storm…

The Regional Mexican group made its late-night television debut this week on Tonight Show starring Jimmy Fallon.

Eslabon ArmadoThe renowned Música Mexicana group was joined by Gabito Ballesteros—also making his first appearance on Fallon—to perform their hit collaboration “La Fresa.”

The Tonight Show is one of the top shows in the entire country, and I’ve grown up watching the show since I was a kid,” frontman Pedro Tovar said in a statement. “I’ve always seen the biggest stars be on the show, and being able to perform on the Tonight Show starring Jimmy Fallon is a major milestone crossed in our career.”

Their performance comes on the heels of Eslabon Armado’s performance on Good Morning America, where they made history as the first Musica Mexicana group on the show.

Christian Nodal Helps Launch Amazon Music’s “GEN MEX” Project

Christian Nodal is helping spotlight on the next generation of Regional Mexican music…

Amazon Music has launched “GEN MEX: Your Generation of Música Mexicana” with an assist from the 23-year-old Mexican singer.

Christian NodalThe project includes new music programming and editorial, including Amazon Originals, videos, livestreams, and a new video featuring Nodal where he introduces fans to Amazon’s new home of Música Mexicana.

Additionally, GEN MEX launches with more than 80 playlists and with Yahritza Y Su Esencia as the newly-named ROMPE artist.

“GEN MEX is a celebration of one of the fastest growing music categories within Latin music in the past few years, one that continues to transcend borders across Latin America, the U.S. and beyond,” said Rocio Guerrero, head of global Latin, Amazon Music. “To look ahead, you have to honor the legends that have passed down their traditions. GEN MEX will honor those roots, while helping to redefine its future, connecting fans across borders and generations and elevating the voices of those driving the culture forward.”