El Alfa has a new deal…

The 32-year-old Dominican rapper, known as “The King of Dembow,” has signed an eight-figure deal with royalty-financing company Sound Royalties.

The announcement comes ahead of his forthcoming album, El Rey Del Dembow, as well as a multi-city tour slated for this fall.

“This multi-million-dollar funding will be instrumental in continuing to build my legacy and cement my influence in the Latin music space,” said El Alfa in a statement. “Beyond that, it is foundational for promoting and marketing my music, launching new career opportunities, and releasing more work through my own music label, El Jefe Records.”

El Alfa is known for his sensual voice and initial afro hairstyle, which led him to popularity in the early 2010s through songs like “Tarzan“, “Coche Bomba” and “Muevete Jevi“.