Luna Launches Branded Entertainment Studio, Gloria

It’s all guts and Gloria for Diego Luna

The 35-year-old Mexican actor/director/producer and his business partners Pablo Cruz and Eric Bonniot have officially launched the branded entertainment studio, Gloria.

Diego Luna 

Luna and Cruz, along with Gael Garcia Bernal, are also co-founders of the Mexican production and distribution company Canana.

Based in Los Angeles and Mexico City, Gloria is working on projects in both English- and Spanish-speaking markets.

“The Latino community is hugely influential and we want to work with brands to tell stories that are relevant and real,” said Luna, who was recently cast in Star Wars: Rogue One.

Gloria’s upcoming projects include a feature-length branded documentary and it is currently in production on a six-part web series for Mexico’s largest department store chain.

Among the talent working with Gloria are Gravity co-writer Jonas Cuaron and Alonso Ruizpalacios, the award-winning director of Gueros.

As for Luna, has had a busy year so far. Along with being cast in Star Wars: Rogue One, he directed the Danny GloverMaya Rudolph road movie Mr. Pig.

Garcia Bernal to Direct His Second Feature Film, “Chicuarotes”

Gael Garcia Bernal is ready to head back behind the camera…

The 36-year-old Mexican actor, director and producer will helm a “very dark comedy” titled Chicuarotes.

Gael Garcia Bernal

The film is set amid the lakes in Mexico City and centers around teens who “want to become economically superior to what they are,” he said during the Doha Film Institute’s Qumra event dedicated to nurturing emerging Arab filmmakers.

Bernal said his sophomore feature, which follows his 2007 directorial debut Deficit, is being written by Mexican scribe Augusto Mendoza, who co-penned Diego Luna’s feature film debut Abel and Luna’s upcoming Mr. Pig.

Bernal and Luna are partners in Canana, the Mexico City/L.A. production house Luna founded with Bernal and Pablo Cruz and which has become a powerhouse producer for a new generation of Mexican helmers.

“All I can say in a broad way is it’s about kids and that the lake is a paradise; it’s an incredible place with the axolotl,” said Garcia Bernal. The axolotl is an odd-looking ancient salamander with a flat head and spiked feet.

“It’s paradise but these teens want to buy into the whole narrative of progress; to be economically superior to what they are. It’s ridiculous what we go through as humans to become richer,” Garcia Bernal mused.

He’s developing it through Canana with plans to start shooting next year.

During the Doha masterclass in Doha Bernal called his experience directing Deficit, which is a drama about an upper-class Mexican brat, an experiment that just didn’t happen.” He added: “but it gave me a strong sense of vengeance. I want to direct a film next year, one way or another.” Since Deficit Bernal has shot five shorts.