Martin to Perform Fan-Penned FIFA World Cup “Super Song”

How would you like Ricky Martin to sing one of your tunes?

The 42-year-old Puerto Rican singing sensation is inviting his fans to enter an international contest created by Sony to write a 2014 FIFA World Cup Brazil song that he’ll record.

Ricky Martin

While the song will not be the official 2014 FIFA World Cup anthem, it will be included as a track on a FIFA World Cup album to be released during next summer’s tournament through RCA, according to Alexandre Schiavo, president of Sony Music Entertainment Brazil, which is coordinating the “Super Song” contest.

“It doesn’t matter who you are or where you are you have a chance to write a song for the next World Cup and I will record it,” Martin says in a video promoting the contest on international versions World Cup sponsor Sony’s “One Stadium” website.

Sony’s Super Song contest has been open to entries from around the world in December.

“It is a song that is going to get a lot of attention,” said Schiavo. “The idea as they say is to  give power to the people. Anyone with access to a computer can create some music and have the chance to co-write [the final version of] the song with Ricky and a famous producer. The winner will be invited to attend the final match of the World Cup.  There will be a lot of prizes connected with this promotion.”

Martin’s previous World Cup song, 1998’s “La Copa de La Vida (The Cup of Life,)” propelled the Puerto Rican singer into the global spotlight. In 2010, the official FIFA World Cup anthem was Shakira‘s worldwide hit “Waka Waka” with South African group Freshly Ground. It sold 1.7 million downloads in the U.S.

Earlier this year, Coca-Cola, a longtime World Cup sponsor, announced the release of the first global World Cup Anthem: “The World is Ours.” The song, sung by David Correy and featuring Brazilian percussion group Monobloco, follows Coke’s 2010 World Cup South Africa campaign hit  “Wavin’ Flag.”

Correy Perform’s Coca-Cola’s 2014 FIFA World Cup Anthem

It appears that the world is David Correy’s…

The 26-year-old Brazilian American singer and former The X Factor contestant has been chosen to record Coca-Cola‘s global 2014 FIFA World Cup anthem.

David Correy

Correy performs the song, entitled “The World is Ours,” with the Brazilian percussion troupe Monobloco.

The soccer-themed track features a pumped up pop melody tethered by the Brazilian roots rhythms commonly identified with carnival, as well as inspirational lyrics readymade for stadium sing-alongs.

“The World is Ours” will be the theme of the brand’s international “World’s Cup” campaign. The tournament year anthem was written by song-writing team Rock Mafia (Miley Cyrus, Selena Gomez) and produced by Brazilian-born Mario Caldato Jr., who has worked with the Beastie Boys, Jack Johnson, and Brazilian artists including Seu Jorge and Bebel Gilberto.

“We always try to bring to light our campaign ideas through music and in 2014 we’re talking about the World Cup and bringing the world together,” says Joe Belliotti, Director of Global Entertainment Marketing at Coca-Cola. “That is what the song was meant to do from a lyric perspective. From a music perspective, we wanted the music to stay very authentic to Brazil, but in an original way that would resonate with an audience internationally…we’re taking that rhythm of Brazil and pairing it with just a great mainstream song.”

Correy, best known as a 2012 The X Factor finalist who re-connected with his Brazilian birth mother after appearing on the reality show, will debut the song live tomorrow on Corcovado Mountain above Rio de Janeiro.

“It’s such a feel-good song,” says Correy, whose tattoos include one on his back of a Brazilian flag covering a hand making the metal horns sign, which is spotlighted on the single’s cover photo. He opens the 2:38 minute track with a call to “kick it to the world.”

“I think with the rhythms, the song, the message, it’s going to touch a lot of people,” he says.

Tomorrow’s performance of the song will mark the opening of the Coke-sponsored World Cup Trophy tour, which takes the  tournament trophy to 88 countries.

Correy and Monobloco will perform the anthem at select stops on the tour, where fans’ voices will be recorded and added to future mixes. Artists from different countries will also collaborate with Correy on recordings of the song in different languages. A Portuguese version called “Tu Mundo,” with vocals by Brazilian singer Gaby Amarantos was released in June in Brazil. That song did not include Correy’s vocals.

“The World is Ours” will be immediately available for streaming on Coca-Cola partner Spotify, and will later be sold widely as a download at digital outlets. The song will be featured in Coke’s World Cup-themed TV ads and mobile campaigns.

“The World of Ours” is the first major anthem to be unveiled for the 2014 FIFA World Cup Brazil, which opens in Sao Paulo on June 12. FIFA has yet to announce the official World Cup anthem.

Amarantos Sings the New FIFA World Cup Anthem “Todo Mundo”

Following in Shakira’s waka waka dancesteps, Gaby Amarantos one of the voices behind the new soccer-themed anthem.

Coca-Cola has posted a video of one version of the new FIFA World Cup anthem on YouTube featuring the 34-year-old Brazilian singer and dancer of tecno brega.

Gaby Amarantos

Along with Amarantos at the mic, the video for “Todo Mundo” video features the samba supergroup Monobloco.

“Todo Mundo,” like Shakira’s 2010 World Cup anthem “Waka Waka (This Time for Africa),” serves as a tribute to the game.

The stadium-friendly pop song backed by a Carnaval beat features shouts of “Gol,” calls for hand clapping, and the sound of a referee’s whistle.