Peso Pluma to Receive BMI Champion Award at This Year’s BMI Latin Awards

Peso Pluma is being heralded a champion

The 25-year-old Mexican Grammy-winning Regional Mexican singer and musician will be honored with the BMI Champion Award at the 2025 BMI Latin Awards, taking place on March 6 at the Fontainebleau Coastal Convention Center in Miami Beach.

Peso PlumaThe private event will be hosted by BMI president/CEO Mike O’Neill and BMI’s vp of creative, Latin, Jesús González. 

The special accolade will honor Peso Plumas’s rapid ascent to global fame and the significant impact he has had in bringing Mexican music to the mainstream.

“Peso Pluma’s extraordinary success has not only reshaped the landscape of música mexicana but also propelled it onto the global stage,” said González, in a press release. “His innovative sound and undeniable influence have opened new doors for Latin music.”

Meanwhile, Tito Double P will be honored with the BMI Impact Award, respectively,

Peso Plumas’s quickly ascending collaborator and cousin, Tito, who has become a star in his own right, will be recognized for his contributions to Peso Plumas’s success and for establishing himself as one of the genre’s hottest new talents.

“We are excited to celebrate [Peso’s] success alongside Tito Double P, whose dedication and talent have played a key role in Peso Pluma’s journey, while also marking the beginning of his own impressive career,” adds González. “We also look forward to honoring our BMI Familia of exceptional songwriters, producers and publishers behind the most-performed Latin songs of the past year during the ceremony.”

During the event, BMI will acknowledge the songwriters and publishers of the most-performed Latin songs in the U.S. over the past year.

Awards such as the BMI regional mexican song, songwriter, and publisher of the year, as well as the BMI contemporary Latin song, songwriter, and publisher of the year, will be presented during the ceremony.

As the 2025 BMI Champion Award recipient, Peso Pluma joins a distinguished list of past honorees, including SZA, Khalid, Residente, Sebastian Krys, Inflo, Mark Ronson, Keith Urban and others.

Meanwhile, Tito Double P joins Edgar Barrera, Ice Spice, Arlo Parks, RAYE, P2J and Tems, among others, in receiving the BMI Impact Award.

Los Lobos to Receive BMI Icon Award

The members of Los Lobos are reuniting for a special honor…

The multiple Grammy-winning rock band from East Los Angeles, best known for their hit version of “La Bamba,” will receive the BMI Icon Award during the organization’s 24th annual Latin Awards.

Los Lobos

The event, to be hosted by BMI president & CEO Mike O’Neill and Delia Orjuela, BMI VP of Latin Writer/Publisher Relations, will be held March 21 at the Beverly Wilshire Hotel in Beverly Hills.

Formed in 1973 by David Hidalgo, Cesar Rosas, Louie Perez and Conrad Lozano — fellow students at Garfield High School in East L.A. — Los Lobos (the group also includes Steve Berlin and Enrique Gonzalez), have been doing Latin music long before Latin music was cool, blending rock ‘n roll with Chicano roots.

The group, bilingual and bicultural before the concept became a buzzword, rose to No. 1 on the Billboard Hot 100 in 1987 with their cover of Ritchie Valens’ “La Bamba,” the same year they won a Grammy in the-then newly instated category of Best Mexican American Performance for the song “Anselma.”

Los Lobos’ exploration of the musical landscape has continued unabated, spanning Latin, folk, rock and even R&B. They’ve collected three Grammy awards along the way, plus Billboard’s Lifetime Achievement Award in 2001.

The BMI Icon Award, whose past recipients include Gloria Estefan, Paul Simon, Dolly Parton and Carlos Santana, is presented to songwriters who have had unique and indelible influence on generations of music makers.

“Los Lobos have been musical ambassadors to the Mexican-American community,” said BMI’s Orjuela in a statement. “Their music reflects the diversity and musical heritage of America, weaving together blues, rock, norteño, and cumbia.”

During the March 21 ceremony, BMI will also honor the Latin songwriter, song and publisher of the year plus the writers and publishers of BMI’s most-performed songs of the past year.

This will also mark the first time ever that BMI expands its criteria for determining winners; in addition to terrestrial radio performances, data will also include streaming and satellite radio.