Tag Archives: Metallica Scholars

Robert Trujillo & His Metallica ‘Mates Partner with Wolverine for ‘Giving Tuesday’ Charitable Collaboration

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Robert Trujillo is giving back in a special way…

The 58-year-old half-Mexican American musician and his Metallica band mates teamed up with the 139-year-old boot and clothing brand Wolverine to celebrate Giving Tuesday with a charitable new collaboration.

Robert Trujillo & MetallicaThe Wolverine x Metallica Scholars Collection, released on Tuesday, November 29, includes a co-branded shirt-jacket, hooded sweatshirt, graphic tee, knit beanie and the return of the Wolverine x Metallica Scholars Hellcat UltraSpring work boot.

Wolverine x Metallica Scholars CollectionThe collection ranges in price from $15 to $165 and is available exclusively at Wolverine.com.

Wolverine x Metallica Scholars CollectionWolverine will be donating 50% of all sales from the limited-edition collection to Metallica Scholars, the workforce education initiative within the band’s non-profit organization, All Within My Hands.

Wolverine x Metallica Scholars CollectionMetallica Scholars provides “direct support to community colleges to enhance their career and technical education programs.”

This latest collaboration, featuring collectible artwork from artist and Metallica collaboration Brandon Heart, marks the third consecutive year that Metallica and Wolverine have joined forces to fund education programs for the next generation of workers.

Wolverine x Metallica Scholars Collection

“The Metallica Scholars initiative enables students of all ages to embrace workforce education and learn a new trade or upskill to diversify their knowledge base,” said Peter Delgrosso, Executive Director of All Within My Hands. “While our foundation is very active in supporting workforce education in community colleges across more than half of the U.S., it certainly takes a village. Our partner, Wolverine, has gone above and beyond to support our initiatives, and we couldn’t be prouder and more honored to roll out the third limited-edition collection with them in direct support of our mission.”

“We value our partnership with All Within My Hands immensely because, together, we are able to work towards our unified goal of bringing awareness to all the great opportunities that exist within the skilled trades — like being one of the talented rig-builders, electricians, and set-builders that make up the road crew for a touring rock band,” noted Scott Schoessel, Wolverine VP of Global Marketing.

Robert Trujillo & His Metallica Band Mates Partner with Carhartt to Raise $377,000 for Workforce Education

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Robert Trujillo is ready to help educate and train essential workers…

The 56-year-old half-Mexican American musician and songwriter and his Metallica band mates are celebrating raising more than $377,000 over the Labor Day weekend through the group’s All Within My Hands Foundation.

Robert Trujillo

The heavy metal icons teamed up with workwear brand Carhartt on the initiative, with the clothing brand donating all of their sales proceeds on Monday to the band’s Metallica Scholars initiative, which provides opportunities to people interested in pursuing essential workforce jobs.

“Thank you, Carhartt! Thank you, shoppers! Thank you, AWMH supporters! Labor Day was an exciting day for All Within My Hands,” AWMH tweeted on Tuesday night (Sept. 7). “You helped raise $377,450! We are excited to turn this donation into more training, more tools, and more certifications by expanding our program to reach even more people interested in the skilled trades across the US.”

“Carhartt and All Within My Hands are bound by our shared passion for supporting workforce education,” said AWMH executive director Dr. Edward Frank in a statement. “As two organizations dedicated to providing opportunity, we hope to expand the Metallica Scholars program to include even more schools this year and to get even more students trained for a career in the skilled trades.”

The campaign tapped into a bit of Metallica history, reaching back almost four decades to the legendary classified ad drummer Lars Ulrich placed in a Los Angeles newspaper that teamed him with singer James Hetfield. The want ad promoting the Labor Day event aimed to recruit a new generation to take on skilled trades as the nation faces a labor shortage, especially in the live events space, according to AWMH.

“A few lucky job seekers who answered the ad attended the stage-building workshop hosted by our friends at Upstaging, who have worked with Metallica for decades and put on shows for some of the biggest names in the music and entertainment business,” the band’s charitable foundation said.