Tag Archives: Megaton

J.Lo Bringing a Little Pop to SBS’ Megaton Mundial Concert

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Jennifer Lopez is bracing for a mega(ton) performance….

The 46-year-old Puerto Rican singer/actress has joined the roster of acts performing at the SBS network’s annual Megaton Mundial de Polito Vega, taking place on October 28 at Madison Square Garden.

Jennifer Lopez

Lopez is the only pop act so far on a roster that, as is traditionally the case with Megatón, features predominantly tropical and urban music.

The Megatón will also feature performances by Pitbull, veteran rappers Tego Calderon and Vico C, Cuban duo Gente de Zona and Ivy Queen.

Salsa performers include Luis Enrique, Pirulo y la Tribu, Tony Vega, Hector Tricoche and Nino Segarra, while merengue will be represented by Elvis Crespo, Grupo Manía and La Dinastía Rosario. Bachata will be present courtesy of El Torito, Bachata Heightz and Jay Ruiz.

SBS’ annual Megatón, produced by SBS Entertainment, bears the name of popular radio personality Polito Vega, who’s been on the air more than 50 years.

Vega is one of the iconic voices of Mega 97.9 FM, the top-rated Spanish-language station in the country.

Jesse & Joy Among the Headline Acts for This Year’s ‘Amor a Nuestra Música’ Event

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Jesse & Joy are ready for a little amor…

The Latin Grammy-winning Mexican pop duo, comprised of siblings Jesse Huerta and Joy Huerta, will be among the headliners at Spanish Broadcasting Systems‘ annual Amor a Nuestra Música multi-act show, taking place December 5 at Nassau Coliseum.

Jesse & Joy

Jesse & Joy, big winners at the 2012 Latin Grammys, join a roster that includes Luis Fonsi, Ricardo Montaner, Gloria Trevi, Pablo Alborán and Natalia Jiménez, along with Dominican bachatero Frank Reyes.

The show, which brings together top pop acts every year, is produced by SBS Entertainment — the event promotion arm of SBS — with support from SBS New York radio station 93.1 FM, Amor.

“We’re always looking to present the most innovative shows possible for the Latin community,” said Lucas Piña, SVP of SBS Entertainment. “Amor a Nuestra Música will feature a fantastic stage and cutting edge production. It’s out way of thanking our listeners for their support throughout the year.”

SBS has a long tradition of putting together massive, multi-act shows in major Latin markets in tandem with their local stations, which includes Mega 97.9 FM (La Mega) in New York, the most-listened to Spanish-language station in the country. The station’s annual “Megaton” took place in September, and featured performances by Juanes, Carlos Vives and Juan Luis Guerra, among others.

Amor, SBS’ pop station, is behind the annual “Amor a Nuestra Música” show, which features mostly pop acts and last year had performances by Ricky Martin and Vives, among others. SBS Entertainment also produces the annual Calibash in Los Angeles and El Día Nacional de la Salsa (National Salsa Day) in Puerto Rico, in addition to concert tours by multiple acts.

Tickets to Amor a Nuestra Música are available on Ticketmaster starting at $21, but listeners can also vie for free seats by tuning into Amor or registering at the station’s website.

Martin Among the Performers at the First-Ever iHeartRadio Fiesta Latina

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Ricky Martin is ready for a little iHeart action…

The 42-year-old Puerto Rican singer has been named one of the performers at iHeartMedia’s first-ever Latin mega concert.

Ricky Martin

The iHeartRadio Fiesta Latina will take place at the Forum in Los Angeles on Saturday, November 22, with a high-octane performance from Martin, as well as Daddy Yankee, Roberto Tapia, Alejandra Guzmán, La Original Banda el Limón feat. Voz a Voz and Jesse & Joy.

The event will be co-produced by iHeartMedia and Live Nation.

The iHeartRadio Fiesta Latina will be the newest of iHeartMedia’s multi-act concert events, modeled after the iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, the iHeartRadio Jingle Ball Concert Tour and the iHeartRadio Country Festival.

But in a twist, the inaugural Latin concert is taking place in the same city and the same date as Calibash, the big radio festival that Latin radio network giant SBS has produced for the past seven years.

As it has for the past several years, Calibash will take place at the Staples Center, also on Nov. 22, and is co-produced by SBS Entertainment together with AEG Live. Calibash is a predominantly urban show, and has sold out at the Staples every year, bringing in between 14,000 and 15,000 people. It’s one of multiple SBS mega concerts around the country, including the recent “Megatón” which took place at Madison Square Garden in New York last month.

IHeartMedia has a history of launching new events to compete with existing events. The iHeartRadio Awards, for example, premiered May 1, less than three weeks ahead of the Billboard Music Awards. But launching the same day as the competition may be a first, particularly for a niche genre like Latin.

“IHeartMedia’s Spanish and English radio stations reach 93 percent of the Hispanic population in the U.S. — more than any other media company — and our listeners have been asking for a show like this for a while,” says Tom Poleman, iHeartMedia’s president of National Programming Platforms, in a statement.
 
Despite iHeartMedia’s huge reach, the company has only 20 Spanish-language radio stations, none of them in Los Angeles.

Beginning on Oct. 2, iHeartMedia will launch a four-week nationwide promotion to give fans the opportunity to win a trip to the festival. The promotion will run on iHeart’s Spanish language stations and on key iHeartRadio markets. Tickets will go on sale Oct. 11.

The Latin music festival market also features major multi-artist concerts by many Latin radio networks, including Univision Radio, which produces its Uforia Music Festival in Los Angeles in the summer.