Manuel Turizo’s “La Bachata” Rises to No. 1 on Billboard’s Tropical Airplay Chart

Posted on August 4, 2022 by Tom Castaneda

Manuel Turizo has another tropical hit…

The 22-year-old Colombian reggaeton singer has logged his second No. 1 on Billboard’s Tropical Airplay chart — and first as a lead artist — with “La Bachata,” which rises from No. 4 to lead the August 6-dated ranking.

“La Bachata” sends Don Omar, Wisin and Gente de Zona’s “Soy Yo” to No. 3 after four consecutive weeks at the summit.

“La Bachata,” released May 26 via La Industria/Sony Music Latin, collected 5.6 million in audience impressions in the U.S. in the week ending July 31, according to Luminate, up 18% gain from the week prior.

The new champ is another achievement for La Industria imprint, which claims its first No. 1 on Tropical Airplay among four titles, dating back to its first placement in 2015 with the No. 17 high “Travesuras” by Nicky Jam. Since then, the label has placed two other top 10s, also by Nicky Jam: “El Perdón” with Enrique Iglesias (No. 5, 2015) and “Hasta El Amanecer” (No. 6, 2016).

With the single’s 4-1 move, Turizo glides to the top for a second time. He previously spent time at the summit as a featured act on Piso 21’s “Déjala Que Vuelva,” which dominated for two weeks in 2018, before Tropical Airplay changed from being station-based to strictly a genre-based chart.

“La Bachata” is the third bachata track by a non-traditional tropical artist to rule Tropical Airplay in 2022, after Rosalía’s “La Fama,” featuring The Weeknd, and Prince Royce and Maria Becerra’s “Te Espero” topped the list for two weeks each during the May 14 through June 4-dated recaps. In total, four bachata songs have landed at No. 1 this year: Romeo Santos joins the group with the 10-week champ “Sus Huellas” (starting the February 26-dated ranking).

Beyond Turizo’s new coronation, he claims his highest ranking on the all-genre Latin Airplay tally in more than a year: The song rallies 20-12, the same position he last held when “Amor en Coma,” with Maluma, peaked at No. 12 in July 2021.

In addition to its airplay gain, “La Bachata” also improves on the all-metric Hot Latin Songs chart, entering the top 25 (32-25), with a 22% increase in streams. The song generated 1.99 U.S. streams in the U.S. in the week ending July 28.

Yahritza y Su Esencia Sign Worldwide Deal with SESAC Latina

Posted on July 6, 2022 by Tom Castaneda

Yahritza Martinez and her brothers are taking their music career to greater heights…

The 15-year-old Mexican singer and her siblings Jairo and Armando Martinez, best known by their group name Yahritza y Su Esencia, have signed a worldwide deal with SESAC Latina.

The Martinez siblings have now joined a roster that includes chart-topping artists like Nicky Jam, Edén Muñoz, Christian Nodal, Erika Ender, Manuel Turizo, among others.

“We are very excited to welcome Yahritza y Su Esencia to the SESAC Latina family,” Celeste Zendejas, vice president, SESAC Latina, said in a statement. “Their debut single premiered at number one on the Hot Latin Songs Billboard chart, and they are growing into a cultural phenomenon in the Mexican genre. We are honored to be part of their continued success.”

To mark the beginning of their new deal with the performance-rights organization, Yahritza Y Su Esencia — who are signed to indie label Lumbre Music — took the stage to perform “Enamorado” and “Soy El Único” during the 2022 SESAC Latina Music ceremony on June 29.

Their partnership with SESAC Latina comes on the heels of the trio’s unprecedented success, which has catapulted them to the top of the Billboard charts.

Earlier this year, the self-taught musicians made history with the sad sierreño anthem “Soy El Unico” as the track scored a No. 20 entry on the Billboard Hot 100, making lead singer Yahritza the youngest Latin performer to enter the all-genre tally.

Additionally, “Soy El Único,” penned by Yahritza at age 13, debuted at No. 1 on the Hot Latin Songs chart dated April 9.

“I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she previously told Billboard.

In April, the group — which hails from Yakima, Wash. — dropped their five-track EP, Obsessed, which peaked at No. 1 on Billboard‘s Regional Mexican Albums chart. According to a press release, Yahritza Y Su Esencia is currently working on a full album, set to drop “later this year.”

Chencho Corleone Earns First No. 1 in a Lead Role on a Billboard Radio Chart with “Desesperados” with Rauw Alejandro

Posted on June 30, 2022 by Tom Castaneda

Chencho Corleone has earned a special first…

The 43-year-old Puerto Rican singer, composer and actor has earned his first No. 1 in a lead role on a Billboard radio chart as “Desesperados,” with Rauw Alejandro, tops the Latin Airplay chart dated July 2.

“Desesperados,” promoted to radio through Duars/Sony Music Latin, rises 4-1 it its 14th week thanks to a 22% boost in audience impressions, to 10.6 million, earned in the U.S. in the week ending June 26, according to Luminate.

The track displaces another Sony Music Latin title from the lead: Prince Royce and Maria Becerra’s “Te Espero,” sending it to No. 5 after its one-week reign.

While Corleone claims his best performance among three Latin Airplay entries, Rauw clocks his ninth No. 1, all earned within a two-year period, dating back to “TBT,” with Sebastian Yatra and Manuel Turizo, in July 2020.

The surge in “Desesperados” impressions gives the song its corresponding lift on Latin Rhythm Airplay, which measures the most-heard Latin rhythmic songs also through audience impressions metrics. There, the song jumps 2-1 in its 15th week.

The move also secures Corleone his first leader in a lead role on Latin Rhythm Airplay and second overall. His maiden champ arrived almost eight years ago, through his featured role in Tito El Bambino’s five-week ruler “A Que No Te Atreves” in September 2014. As the song held atop the survey in its third week, it concurrently topped Tropical Airplay for one week (October 2014).

Corleone’s chart rewards continue across Latin charts. His first collaboration with compatriot Bad Bunny has sustained his Hot Latin Songs domination for a seven-week run (and counting): “Me Porto Bonito” leads the all-metric tally (a blend of airplay, streaming activity, and digital sales) thanks to 22.7 million official streams, up 5%, in the week ending June 23.

While “Me Porto” holds strong at No. 1 on Latin Streaming Songs, it’s the only Spanish-language track in the top 10 on the overall Streaming Songs survey, at No. 6, among a collection of five Drake debuts and four other English-language songs.

In addition to its streaming count, “Me Porto” traces its Hot Latin Songs domination to 1,000 downloads sold. The song remains at No. 2 on Latin Digital Song Sales for a second week.

Manuel Turizo Releases New Single “La Bachata”

Posted on May 27, 2022 by Tom Castaneda

Manuel Turizo is embracing a new song on his latest single…

The 22-year-old Colombian reggaeton singer has releases the track “La Bachata” via La Industria Inc. and Sony Music Latin.

Turizo’s new single is a captivating bachata track featuring a touch of urban beats and weeping string melodies a la Aventura in the 2000s.

In the new music video for “La Bachata,” Turizo is heartbroken and literally “gritando a los cuatro vientos.”

Disappointed in love, Turizo sings about an ex who hurt him, and yet he still misses her. In the music video, he’s seen listening to his song on a portable CD player while he performs it in a lonely field.

At the ending, he hints that his next single could possibly be titles “Extasis.”

Luis Fonsi Releases New Album “Ley De Gravedad”

Posted on March 11, 2022 by Tom Castaneda

It’s a grave new world for Luis Fonsi.

The 43-year-old Puerto Rican singer has released Ley De Gravedad, his latest album from Universal Music Latino.

Always the romantic, Fonsi taps into his core as a singer/songwriter who writes tracks armed first and foremost with his guitar, in this collection of songs about love won and lost and reclaimed.

There are several danceable songs on the album, like the airy “Vacaciones” alongside Manuel Turizo and “Bésame,” which highlights a lighter side of Myke Towers.

And Fonsi definitely has developed a penchant for cross-genre collaborations.

On Ley De Gravedad he joins forces with a veritable who’s who of the urban world, including Rauw Alejandro, Nicky Jam, and Dalex.

But the heart of the album is the soulful ballads, like “Iglú” and the final “Girasoles,” where Fonsi sings simply accompanied by just his guitar in a hopeful reflection of the power of love and life.

Manuel Turizo Partners with Ritz Crackers for Company’s First Ever Hispanic-Specific Campaign

Posted on February 6, 2022 by Tom Castaneda

Manuel Turizo is puttin’ on the Ritz…

The 21-year-old Colombian urban pop singer has partnered with Ritz crackers for the company’s first-ever Hispanic specific campaign, “Mixing Up Lo Nuestro.”

The campaign aims to welcome culture, family traditions, and diversity within the U.S. Hispanic community by shining a light on the rich cultures and countries of origin that make up the U.S. Hispanic community and capturing the real-life emotions of major life events unique to this audience.

The campaign spot features a Spanglish jingle by Turizo.

“When RITZ reached out for a partnership, I was beyond excited to collaborate on a song for the campaign that honors Latin culture,” says Turizo. “As an immigrant myself, this project felt important to me and hit close to home. Ritz has always been a favorite snack of mine, especially when topped with cream cheese.”

The campaign also features five highlighted recipes, including Ropa Vieja Bites, Salvadoran Refried Beans with Curtido, Ensalada de Nopales, Brigadeiro Bites and Arequipe Bites, which all will be hosted on the Mondelez Snackworks website and posted on RITZ’s social channels.

“While we have adapted campaigns into Spanish in the past, this is our first dedicated creative and I can’t be more humbled and excited to launch this campaign as we continue our mission of diversity and inclusion,” says Santiago Gomez Bernal, Marketing Director at RITZ. “The U.S. Hispanic population is extremely diverse, yet we are often put into one monolithic group. This creative breaks those connotations and represents the diversity within the U.S. Hispanic culture through recipes from five countries and the music of Manuel Turizo.”

The “Mixing Up Lo Nuestro” campaign will run on Spanish-language television networks, as well as digital and social platforms.

Luis Fonsi Teams Up with Manuel Turizo for New Single “Vacaciones”

Posted on January 21, 2022 by Tom Castaneda

Luis Fonsi is taking a vacation…

The 43-year-old Puerto Rican singer has joined voices with Manuel Turizo to release “Vacaciones,” via Universal Music Latino.

Fonsi and Turizo transport listeners to summer with the new single, the first time they work together on a track.

“Baby, I have a plan, in case the routine tires you/ I invite you to the beach and you can take a break from life,” Fonsi sings at the top of the pop-reggaetón song.

Penned by hitmakers Andrés Torres and Mauricio Rengifo — the duo behind Fonsi’s smash hit “Despacito” — “Vacaciones” will be part of Fonsi’s upcoming album, which is set to drop later this year.

Manuel Turizo Releases New Single “Te Olvido”

Posted on October 10, 2021 by Tom Castaneda

Manuel Turizo is forgetting…

The 21-year-old Colombian reggaeton singer has released his latest single “Te Olvido,” in which he suggests he can forger about an ex-girlfriend overnight.

Drawing inspiration from the early 2000s — from sporting denim-on-denim outfits to instant messaging chat rooms — Turizo narrates the tragic ending of a love story in the song’s music video, which was directed by P The Chemist.

“Don’t even bother giving my an explanation,” Turizo sings. “If you ever think of apologizing when you’re alone. I hope you don’t even try it. Just remember I was rooting for you, and you threw everything out the window.”

“Te Olvido,” which starts off like a ballad but ultimately transitions into Turizo’s signature slow-tempo reggaeton, is the new single from his forthcoming third studio album titled 2000, named after the year he was born.

His upcoming effort will follow ADN and this year’s Dopamina, which peaked at No. 15 on Billboard‘s Top Latin Albums chart. The former peaked at No. 8 on the survey dated September 6, 2019. Currently, the “Vaina Loca” singer is touring the U.S. with his Dopamina trek, making stops in cities like Chicago, Orlando, Houston, New York, among others.

Rauw Alejandro Earns Sixth No. 1 on Billboard’s Latin Airplay Chart with “Todo de Ti”

Posted on July 28, 2021 by Tom Castaneda

Rauw Alejandro is making a serious impact on the Billboard Latin charts…

In just over a year, the 28-year-old Puerto Rican rapper, singer and composer has notched six No. 1 hits on Billboard‘s Latin Airplay chart.

His most recent chart topper, “Todo de Ti,” reaches the summit on the latest ranking dated July 31, with 11.6 million radio airplay audience impressions, up 19%, according to MRC Data.

Alejandro first topped the list dated July 4, 2020, with “TBT,” alongside Sebastian Yatra and Manuel Turizo. He followed with “Tattoo,” with Camilo, in September; “La Nota,” with Turizo and Myke Towers, in January; “Baila Conmigo,” with Selena Gomez, in March; and “Vacio,” with Luis Fonsi, in May.

“Todo de Ti” holds at its No. 3 high on the multi-metric Hot Latin Songs chart, also up 4% to 9.9 million U.S. streams and 18% to 1,200 downloads sold. It becomes Alejandro’s third No. 1 on Latin Digital Song Sales, and his first on his own, following “Baila Conmigo,” with Gomez, in February, and “Cambia El Paso,” with Jennifer Lopez, just last week.

“Todo de Ti” also marks Alejandro’s top Billboard Hot 100 showing, having hit No. 32 earlier in July. The San Juan-born artist also sent the song to No. 3 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts in June.

Edén Muñoz & Manuel Turizo Named Songwriters of the Year at SESAC Latin Music Awards

Posted on July 3, 2021 by Tom Castaneda

Edén Muñoz and Manuel Turizo are sharing a special honor…

The 30-year-old Mexican singer, the charismatic lead singer of regional Mexican group Calibre 50, and the 21-year-old Colombian singer/songwriter have both been recognized as Songwriter of the Year at the annual SESAC Latin Music Awards 2021.

It’s the first time in awards history that the top award was presented in two categories — Regional Mexican and Pop/Latin Rhythm — and it underscores how both urban and regional Mexican music have taken a front seat in Latin music in the past year.

Muñoz won songwriter of the year in the regional Mexican category for the second time for songs penned both for Calibre 50 (“Barquillero,” “Solo Tú”) and for other groups, including Banda MS (“Cerrando Ciclos”) and Banda Carnaval (“Esta Vez Soy Yo”). All were recognized with SESAC Latina Performance Awards.

Muñoz’s publisher, Dulce María Music, won publisher of the year, Regional Mexican.

Turizo, who often writes with brother Julián and is known for his deep, velvety voice, won songwriter of the year, Pop/Latin Rhythm for the first time with his songs “TBT,” “Quiéreme Mientras Se Pueda,” “Te Quemaste,” “Pegao,” “La Nota” and “No Encuentro Palabras,” which were all recognized with SESAC Latina Performance Awards.

His publisher, Sony Sounds (Sony Music Publishing) won publisher of the year for the sixth consecutive year.

The song of the year award in regional Mexican went to Christian Nodal for “Se Me Olvidó.” The track peaked at No. 1 on Billboard’s Regional Mexican Airplay chart and spent 23 weeks on the chart.

In the Pop / Latin Rhythm category, song of the year went to Ñengo Flow for “Safaera,” the hit he wrote and performed with Jowell & Randy and Bad Bunny for Bunny’s hit album YHLQMDLG.

The track peaked at No. 4 on Billboard’s Hot Latin Songs chart.

Although these year’s winners will be announced on SESAC’s social media channels and website due to the pandemic, the organization has honored the best in Latin music every year for nearly three decades.

“There is no doubt that music makes our world a better place to enjoy life, helping us overcome any difficult situation like the one we are facing now,” said Celeste Zendejas, vice president of SESAC Latina. “Thanks to all our songwriters for capturing all their experiences and feelings in each song.”

“It has been an exciting year in Latin music, and we are proud to celebrate and honor SESAC Latina’s songwriters’ and publishers’ most performed songs,” said Sam Kling, senior vice president of creative operations, SESAC Rights Management in an official statement. “Their songs have blended genres, transcended eras, and made their way to non-Spanish speaking audiences in unprecedented ways.”

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