Maluma to Receive the Billboard Spirit of Hope Award

Maluma’s spirit is being celebrated…

The 26-year-old Colombian superstar, whose real name is Juan Luis Londoño Arias, will be honored with the Billboard Spirit of Hope Award at this year’s Billboard Latin Music Awards, which will take place October 21.

Maluma, MichelobULTRA

Announced by Telemundo and Billboard, Maluma – who recently topped the debut Billboard Global Excl. U.S. chart – will be recognized for his commitment and altruistic efforts surrounding his foundation, El Arte de los Sueños, which he founded in 2016. The non-profit organization supports nearly 170 young individuals at risk of accomplishing their dreams.

Through song, dance, percussion and creative art (all with an urban emphasis), as well as psychosocial care, the organization seeks to generate the tools needed to seek a different lifestyle, so that these young dreamers can face the world and its challenges.

The Billboard Spirit of Hope Award was created in honor of Selena Quintanilla, and throughout the past 20 years has been given to an artist in recognition of their extraordinary philanthropic and humanitarian contributions beyond their musical work.

Previous recipients include Maná, Los Tigres del Norte, Ricky Martin, Shakira, Marc Anthony, Gloria Estefan, Carlos Vives and Luis Fonsi, among others.

Maluma, a 2020 Billboard Latin Music Awards finalist, will also perform during the awards ceremony taking place live from the BB&T Center in Sunrise, Florida.

The Billboard Latin Music Awards will kick-off at 7:00 pm ET with a red carpet pre-show followed by the three-hour awards show featuring live performances by today’s top Latin artists to honor the most popular albums, songs and performers in Latin music.

AQUIHAYAQUIHAY Signs with Steve Aoki’s New Latinx-Focused Imprint Dim Mak En Fuego

Things may never be the same for AQUIHAYAQUIHAY

The Mexican anti-boy band has signed with Steve Aoki’s new Latinx-focused imprint Dim Mak En Fuego and launches its first single, “Ya No Es Igual.”

AQUIHAYAQUIHAY

The multi-faceted producer, who has collaborated with a slew of Latin artists — including Daddy Yankee, Maluma and Maná– launched the label to help nurture and develop Latinx artists “driven from the underground scene,” according to Aoki. The move was born from the bond he’s had with his global Latin fanbase.

“We’ve been planning this for quite some time now. These things take time to build and it all started when I started doing more of the Latin collaborations — it was then that I started planting the seeds,” Aoki tells Billboard. “I’ve gotten so much support from my Latin fanbase and I’ve built a bond with them and its culture. Their acceptance has not only helped me collaborate with Latin artists, but it’s also now allowed me to be part of the development and nurturing of Latin artists too.”

Aoki launched his own record label, Dim Mak, 24 years ago.

Dedicated to releasing hybrid sounds from the global underground alongside contemporary hitmakers, Dim Mak En Fuego’s team includes Bryan Linares (head of marketing) and Christian Herrerra (co-founder of Gasolina Party). Distribution partners include Merlin, A2IM and FUGA.

Their first and only signed artist (so far) is Mexican self-described anti-boy band AQUIHAYAQUIHAY, who launch the label with the release of their pop-tinged R&B track “Ya No Es Igual.”

“The idea of launching with AQUIHAYAQUIHAY really cements where we want Dim Mak En Fuego to land,” says Linares. “We could’ve come out with a straight reggaeton record but coming out with them feels very authentic to us because we come from the underground.”

“They are amazing young kids who are doing something different,” says Aoki of the group. “When we heard the music and saw what they’re doing and their drive I thought, ‘that’s it.’ This is the kind of feeling we need when we sign an artist. I’m excited about watching what they can do.”