Maluma Releases Surprise New Single “Rumba (Puro Oro Anthem)” in Time for Earth Day

Surprise! Maluma is back with brand new music…

The 27-year-old Colombian singer/songwriter has released the single “Rumba (Puro Oro Anthem),” and it arrives just in time for Earth Day and the approaching lazy days of summer.

Maluma, ELLE Magazine

The soulful, Caribbean-infused reggaeton track is in collaboration with Michelob Ultra Pure Gold to celebrate Earth Day (April 22) and the brand’s first-ever organic lager brewed with 100 percent renewable electricity from solar power.

“I’ve collaborated with some of the biggest artists in the world, but never before with a star that’s literally out of this world,” Maluma said in an official statement about the sun-powered beer. “I had so much fun partnering with Michelob Ultra Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ‘Rumba (Puro Oro Anthem)’ and join us in this celebration with a Pure Gold in hand.”

“Rumba” — co-produced by MadMusick (Giencarlos Rivera and Jonathan Rivera) and Edgar “Edge” Barrera — features the roaring sounds of the sun.

An official music video will be released on Thursday through Maluma’s YouTube channel.

“This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability,” said Ricardo Marques, vice president of Michelob Ultra.

In addition to solar power and reinforcing Anheuser-Busch‘s commitment to achieving its 2025 Sustainability Goals, the “brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company’s planned $1 billion investment over the next two years will go to sustainability initiatives,” Billboard has learned.

To further celebrate with fans, the beer brand and Maluma will be giving away limited-edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older on social media.

Maluma Releases Music Video for New Single “HP”

Malumais back with new music…

The 25-year-old Colombian singer has released his new single “HP,” along with a vibrant video.

Maluma

In the new track, Maluma sings about a woman who goes out with the intention of having a blast and getting over a cheating boyfriend. 

The single was produced by MadMusickand Edgar Barrera.

The song’s colorful video, filmed in Miami, Fla. was directed by Nuno Gomes.

In the clip, Maluma takes over Miami’s Wynwood area (the city’s art district) with a group of friends, throwing a big block fiesta to celebrate that his protagonist is a single women.

“HP” will be part of Maluma’s fourth album 11:11, to be released later this year.

MadMusick Signs Global Representation Deal with Universal Music Publishing Group

MadMusick is going global…

The writer-producer team, comprised of Puerto Rican brothers Giencarlos and Jonathan Rivera, have signed an exclusive global representation agreement with Universal Music Publishing Group (UMPG).

MadMusick

MadMusick is responsible for major hits like Daddy Yankee’s “Limbo” and Maluma’s “La Temperatura” (which they co-wrote and co-produced).

The Rivera brothers, who also go by Yan MadMusick and Yon MadMusick, have also written and produced tracks for the likes of Yandel (“Moviendo caderas”) and Alexis y Fido (“Rompe la cintura”).

They’re currently working on new projects with Maluma, Don Omar and Nacho’s upcoming single featuring Wisin and Randy Malcom.

“MadMusick speaks to a young global audience,” Ana Rosa Santiago, VP Latin Music at UMPG, said in a statement. “While they specialize in urban music, they work across genres and generations, writing and producing music with artists from many different backgrounds. I’m thrilled to welcome them to UMPG.”

MadMusick are the latest high-profile UMPG signing. Last year, the publisher signed Romeo Santos to his first major publishing deal and also began administering the publishing catalog of Roc Nation Latin.

“After a long time searching for the right publishing house, we found the company that believes in us and in our vision,” the Rivera brothers said in a statement.