Elijah Rodriguez to Star in the Coming-of-Age Drama “Macho!”

Elijah Rodriguez has met his macho

The Latino actor will star alongside Rudy Youngblood and Antonio Jaramillo in Verloren Productions’ drama Macho!, based on the book by Victor Villaseñor.

Elijah RodriguezRodriguez will co-star alongside fellow cast newcomer Mia Sanchez in the film.

The coming-of-age tale taking place during the 1960s centers on Roberto Garcia (Rodriguez), who at age 17, already has big dreams of making his fortune, building a family, and gaining the respect of his community. With ambition to burn and a passion to prove his manhood, Roberto takes the dangerous journey north, crossing the Mexican border to pick fruit in the “golden fields” of California. It is said that a good man can make more money there in a week than in an entire year in the mountains of Michoacán, his home. With dreams that overshadow harsh realities, Roberto is unprepared for the jammed boxcars and bolted trucks that carry undervalued migrant workers through the searing desert to long days of harsh labor.

The film will examine the brutality of migrant labor, as well as Cesar Chavez’s efforts to unionize workers, offering vivid portrayal of the immigrant experience through the eyes of a brave young man who bids goodbye to everything he knows to follow his dreams.

Verloren Productions Founder Walt Perez adapted the screenplay and will produce alongside Soren Odom, Melanie Tirado and Ralph Esparza.

Rodriguez’s previous credits include Sicario: Day of the Soldado.

Antonio Jaramillo to Star in Film Adaptation of “Macho!,” Based on Book by Victor Villaseñor

Antonio Jaramillo is a macho! man.

The Mexican actor will star alongside Rudy Youngblood in Verloren Productions’ drama Macho!, based on the book by Victor Villaseñor.

Antonio JaramilloThe coming-of-age tale – taking place during the 1960s – centers on Roberto Garcia, who at age 17, already has big dreams of making his fortune, building a family, and gaining the respect of his community. With ambition to burn and a passion to prove his manhood, Roberto takes the dangerous journey north, crossing the Mexican border to pick fruit in the “golden fields” of California. It is said that a good man can make more money there in a week than in an entire year in the mountains of Michoacán, his home. With dreams that overshadow harsh realities, Roberto is unprepared for the jammed boxcars and bolted trucks that carry undervalued migrant workers through the searing desert to long days of harsh labor.

The film will examine the brutality of migrant labor, as well as Cesar Chavez’s efforts to unionize workers, offering vivid portrayal of the immigrant experience through the eyes of a brave young man who bids goodbye to everything he knows to follow his dreams.

Verloren Productions founder Walt Perez adapted the screenplay and will produce alongside Soren Odom, Melanie Tirado, Ralph Esparza and Jaime Peralta.

Renowned music producer A.B. Quintanilla will craft its score, with production kicking off next spring.

Jaramillo’s previous credits include The Wilding, Mayans M.C. and Shades of Blue.

Youngblood is best known for his starring role as Jaguar Paw in Mel Gibson’s Apocalypto.

MiTu Signs Content Licensing Agreement with AOL

It’s official… MiTu is expanding its online presence.

The digital network that operates YouTube channels targeting the Latino community has signed a content licensing agreement with AOL.

MiTu Networks

The pact, announced Tuesday, will allow MiTu to syndicate its original and partner produced content to AOL’s digital properties – including The Huffington Post, streaming platform AOL On and Hispanic network Voces – in both English and Spanish.

“We believe that this relationship helps to better serve today’s exploding Hispanic audiences who have demonstrated a passionate appetite for MiTu’s English and Spanish language, culturally relevant video content,” said MiTu CEO Roy Burstin in a statement.

Since launching in 2012, MiTu has established a network of YouTube channels with more than 45 million global unique viewers and more than 200 million monthly video views.

The network, which has focused on lifestyle content, recently launched male pop culture channel Macho featuring sketch comedy project El Show with Chuey Martinez.

AOL has made a push to expand its content aimed at multicultural audiences, said Frank Besteiro, head of business development and partnerships for AOL Video, in a statement.

“We see this partnership as an excellent way to supplement our video catalogue with high-quality content across a range of topics for our growing Hispanic audience,” he added.