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Gomez Launches Twitter Campaign to Promote New Album “Stars Dance”

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Selena Gomez‘s debut solo album isn’t scheduled for release until next week… But she’s already giving fans a taste.

The 20-year-old half-Mexican American singer is using the internet to allow fans to sample the album, Stars Dance, through a Twitter campaign designed to unlock song previews and exclusive video content by using a hashtag on Twitter.

Selena Gomez

“Who wants to hear previews from my new album RIGHT NOW? Go to http://StarsDancePreview.com and use #StarsDance to begin unlocking!” the pop star posted on Twitter to her 15 million followers this week.

The site, built by Chicago’s Eyes and Ears Entertainment, currently displays a timeline of the album’s 11 songs on top of a progress bar showing how far fans have progressed in unlocking each of the previews. “Tweet #StarsDance to unlock,” a message on the site reads.

Last May, Gomez’s Hollywood Records label mate Demi Lovato launched her fourth studio album Demi online eight days before its official release through a similar time-themed Twitter campaign. Fans could “unlock” full songs by tweeting out various hashtags, which subsequently became worldwide trending topics.

“Come & Get It,” the first single from Stars Dance, currently resides at No. 9 on the Billboard Hot 100 chart. Last week, the track “Love Will Remember” — a somber ballad about Gomez’s breakup with fellow pop star Justin Bieber — leaked in full online.

Stars Dance will go on sale on Tuesday, July 23.

Teaser Video Released for Gomez’s Upcoming Album “Stars Dance”

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Selena Gomez is making the stars dance with her latest music…

The 20-year-old half-Mexican singer/actress has released a short teaser clip for her forthcoming new album Stars Dance, set to the tune of its title track, to remind fans of album’s upcoming July 23 release date.

Selena Gomez

Gomez’s new album includes her current No. 1 hit single “Come & Get It“ and latest single “Slow Down.”

The short clip, at a mere 27 seconds, starts off by revealing the album’s producer Rock Mafia, who posted the link on their official Twitter account. It’s then followed by the album’s cover image – a black-and-white photo of Gomez dressed in an elaborately beaded outfit and headpiece – with her left hand stroking the side of her face. It ends with her reveal of the album’s release date.

The clip embodies the title of Gomez’s new album with all the starry visuals , giving the illusion that you’re in outer space. It also features electronica-inspired instrumentals that give listeners a sort of extra-terrestrial feeling.

In addition to the up tempo singles, Gomez’s fans will be treated to “Love Will Remember,” the most personal track on the record, according to Gomez, as it is admittedly about her on-and-off relationship with Justin Bieber.