Louis Vuitton Revives Its Core Values Campaign with Rafael Nadal & Roger Federer

Posted on May 19, 2024 by Tom Castaneda

Rafael Nadal is embracing legend-making journeys…

Louis Vuitton has revived its Core Values campaign with the 37-year-old Spanish professional tennis player and his longtime tennis rival and friend Roger Federer.

The campaign, shot by iconic photographer Annie Leibovitz, features the former ATP World No. 1 players, a rare off-the-court pairing, ascending to the summit of Italy’s Dolomites mountain range. The imagery fits the campaign’s tagline: “There are Journeys that turn into Legends.”

The newly released campaign features Federer and Nadal 3,000 meters high, standing tall on the mountain peak. In the imagery, Federer sports a Monogram Christopher backpack while Nadal is pictured with the Monogram Eclipse version.

For the campaign, Nadal and Federer are not competitors but instead companions for one another on the journey up the mountain — a visual metaphor for their careers which have been “marked by deep mutual respect and friendship,” according to the luxury brand.

“I know how many important icons have been part of this campaign, so for me personally, being part of it is something that I am very proud of, especially sharing it with Roger,” Nadal said in a release.

“He has been my biggest rival and now a close friend today,” Nadal continued. Federer shared similar sentiments.

“It’s a unique opportunity to be working on this campaign with Rafa,” Federer said in a release. “How we could be such rivals and then at the end of our careers be beside each other doing this campaign has been very cool. And where we are here today, I think it also embodies everything: at the peak of the mountains. For us it is something meaningful and special.”

Federer officially retired from tennis in 2022. Meanwhile, Nadal recently said that his own retirement is likely close.

Louis Vuitton originally launched the Core Values campaign in 2007 and has featured a slew of stars including Angelina Jolie, Bono, Sean Connery, Steffi Graf, Keith Richards, Muhammad Ali, Francis Ford Coppola, Sofia Coppola, Sally Ride, Buzz Aldrid and more.

The luxury fashion house aims for every Core Values campaign, and every Louis Vuitton design, to echo a trio of values: a journey beyond the physical, a commitment to excellence and a transmission of dreams.

The Core Values campaign will be released on Louis Vuitton’s social media channels and in print insertions on May 18.

Juanpa Zurita to Star in & Executive Produce “Carpe DM with Juanpa” for Roku

Posted on May 2, 2023 by Tom Castaneda

Juanpa Zurita is ready to seize the day…

The 27-year-old Mexican social media influencer, vlogger, actor and model will star in and executive produce Carpe DM with Juanpa for Roku.

“Can I fly a jet, ride a bull, jump a Monster Truck? A lot of us have these strange curiosities buried in the back of our minds or saved in our inboxes for later. Yet we do nothing,” reads the show’s synopsis.

Zurita is out to change that.

In each episode of the bilingual series Carpe DM with Juanpa, he will face challenges that push his body and mind to the limit all across the United States. Along the way, Juanpa will show all of us the transformative power of stepping outside your comfort zone and bringing your inner adventurer to life.

The six-episode series is produced by INE Entertainment and ARCO. Eric Day, Mark Koops, and Sarah Davies executive produce for INE. Juanpa Zurita and Brenda Tubilla executive produce for ARCO. Dave Lingwood is also set to executive produce.

Zurita rose to acclaim in 2013 by making comedy videos on the Vine app. Later, he diversified his activities by publishing vlogs and entertainment videos on the YouTube platform, and most recently he started his own water company in the middle of a drought, exploiting the resources of his own country.

He has created various campaigns in favor of humanitarian aid, in one of which he raised 25 million Mexican pesos through donations to make houses to several victims of an earthquake in Mexico City, in September 2017. In 2016, he began modeling for fashion brands including Pull&Bear, Louis Vuitton, Dolce & Gabbana and Calvin Klein.

Luis Arraez Wins 2022 American League Batting Title

Posted on October 5, 2022 by Tom Castaneda

Luis Arraez is celebrating a banner year…

The 25-year-old Venezuelan professional baseball utility player for the Minnesota Twins won the American League batting title, hitting a third-inning double after walking twice to finish the season at .316, as the Minnesota Twins rolled to a 10-1 victory on Wednesday over the Chicago White Sox.

Arraez was all but assured of topping the Yankees’ Aaron Judge for the batting crown when the day began. He removed any doubt by walking in his first two plate appearances and then hit a drive that barely cleared the glove of right fielder Gavin Sheets before he was lifted for a pinch-runner.

“It’s amazing,” Arraez said. “This was one of my goals. I’m living a dream right now. This is amazing for me because I worked hard for this.”

Judge, who sat out the New York Yankees‘ season finale, batted .311 with an AL-record 62 homers and a league-leading 131 RBIs.

“I couldn’t sleep last night, just thinking and thinking about it,” Arraez said.

Arraez becomes the fifth Twin to win a batting title, joining Rod Carew (seven), Tony Oliva and Joe Mauer (three apiece) and Kirby Puckett (one).

“I think he achieved what he was hoping to do,” Minnesota manager Rocco Baldelli said. “And he’s not a guy who normally thinks about things on a personal level like that. He’s a team player and here to win and compete.”

Arraez received a hug at the top of the dugout steps from Carlos Correa, who planned before the game to give him a Louis Vuitton roller bag in recognition of his achievement.

“[Correa] is amazing,” Arraez said. “He sets an example for us. He’s a leader, and I love that guy a lot.”

Arraez batted .361 (13-for-36) during a nine-game hitting streak to end the season.

“It wasn’t easy,” Arraez said. “But my mind is strong.”

Gary Sanchez and Jermaine Palacios homered during a six-run first inning for Minnesota, which snapped a four-game skid. The Twins finished at 78-84, a six-game improvement over 2021.

The White Sox (81-81), last year’s AL Central champions, had their three-game winning streak snapped and finished 12 games worse than their 2021 record.

Cardi B Stuns at Paris Fashion Week in First Post-Partum Public Appearance

Posted on September 30, 2021 by Tom Castaneda

Cardi B is red hot in Paris…

The 28-year-old half-Dominican American rap superstar, whose real name is Belcalis Marlenis Almánzar, made quite a splash with her first public appearance since giving birth to a baby boy earlier this month.

Cardi B stepped out at Paris Fashion Week on Tuesday at a Thierry Mugler event in fire-engine-red feathers surrounding her blond hairdo, with a form-fitting sequin gown to match.

“MUGLER MAMI,” Cardi captioned a series of stunning photos from the red carpet.

MUGLER MAMI pic.twitter.com/Bw4LwuhV1P

— iamcardib (@iamcardib) September 28, 2021

Cardi B and Offset took to Instagram on September 6 to announce the birth of their second child together, a baby boy, by sharing a sweet family photo of their new bundle of joy.

In the snapshot, Cardi and Offset are sitting under a Louis Vuitton blanket in a hospital bed as they proudly gaze at their newborn. “9/4/21,” Cardi captioned the picture, adding a blue heart emoji.

“We are so overjoyed to finally meet our son,” the couple said in a statement provided by Cardi B’s representatives. “He is already loved so much by family and friends and we can’t wait to introduce him to his other siblings.”

Cardi B and Offset are already parents to their 3-year-old daughter Kulture, who was born July 10, 2018. Offset is also the father to three other children from previous relationships.

J Balvin Teams Up with Ty Dolla Sign, Tyga, YG & Post Malone for “Spicy” Remix

Posted on January 31, 2021 by Tom Castaneda

J Balvin is spicing things up…

Ty Dolla Sign shows off his Spanish skills in the newly-remixed “Spicy” featuring the 35-year-old Colombian reggaeton singer and songwriter, Tyga, YG and original collaborator Post Malone.

The bilingual collaboration starts off with Ty Dolla Sign’s opening verse from the original track followed by J Blavin, who enters with his all-Spanish verse where he also hints at a lavish and luxurious lifestyle.

“Today Louis [Vuitton], tomorrow Gucci for breakfast/ I order sushi … from Medallo to the Virgin Islands/ I’m sorry this is another level,” Balvin raps.

“Spicy” feat. Post Malone was released back in October and is featured on Ty Dolla’s latest album Featuring Ty Dolla Sign.

Gomez Graces Cover of Vogue Brasil with Louis Vuitton’s Nicolas Ghesquiere

Posted on May 26, 2016 by Tom Castaneda

Selena Gomez is Voguing it in style…

The 23-year-old half-Mexican American singer/actress graces the cover of Vogue Brasil with Louis Vuitton‘s creative director Nicolas Ghesquiere.

Gomez and the French fashion designer were photographed by Bruce Weber for one of two covers for Vogue Brasil‘s June issue.

Gomez shared the news with her 80 million followers on Instagram and hinted at a possible collaboration with the brand, writing, “exciting things coming with this brilliant man.”

Gomez has been a strong ambassador for the French fashion house already, attending Ghesquiere’s shows and wearing Louis Vuitton to the Met Gala.

Bündchen Named Pantene’s Newest Brand Ambassador

Posted on December 31, 2013 by Tom Castaneda

Gisele Bündchen is making waves with her latest endorsement deal…

The 33-year-old Brazilian bombshell, the world’s highest-paid model and former Victoria’s Secret angel, is Pantene’s newest spokeswoman.

Bündchen, already an ambassador for the hair product line in Brazil, will now appear in the brand’s North American ads.

“I feel my hair has been through it all — from being styled more than 10 times in one day to enjoying the sun and surf with my children — and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” said Bundchen. “I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”

Bundchen, who appeared in several campaigns this year, including H&M and Louis Vuitton, joins previous Pantene ambassadors Queen Latifah, Eva Mendes and Zooey Deschanel.

Mars Becomes the Tenth Man to Grace Playboy’s Cover

Posted on March 13, 2012 by Tom Castaneda

Bruno Mars is livin’ it up at the ten spot; and he’s got plenty of reason to celebrate…

The 26-year-old half-Puerto Rican singer/songwriter joins an elite group of men as only the tenth male to grace the cover of Playboy.

Mars is featured in the men’s magazine’s April Sex and Music issue, out March 16. He appears on the cover alongside Raquel Pomplun, as well as in a fashion pictorial and interview inside. In his feature, Mars models spring designs by Marc Jacobs, Louis Vuitton, Dolce & Gabbana and more.

“Growing up in the showbiz world, I looked up to those guys: Frank Sinatra and of course Elvis Presley,” the Grammy-winning singer told Playboy of his idols. “My dad was into the 1950s doo-wop era. If you look at those groups, or at James Brown, Jackie Wilson and the Temptations in the 1960s, you’ll see you had to be sharp onstage.”

Mars displays his signature style and dresses sharply for his photo spread while donning his own personal Armani suit on the cover.

Surprisingly, the “Grenade” singer chose Jimi Hendrix, not Sinatra or Presley, as the musician he would most like to work with if given the opportunity.

“I think he’s the greatest guitar player in the world, and I would want to see him do his thing in person,” Mars said. “He’s the reason I picked up a guitar in the first place.”

As a Playboy cover star, Mars follows in the footsteps of several Hollywood icons. Peter Sellers was the first Y-chromosome to appear on the cover back in April 1967, followed by Burt Reynolds (October 1979), Steve Martin (January 1980), Donald Trump (March 1990), Dan Aykroyd (August 1993), Jerry Seinfeld (October 1993), Leslie Nielson (February 1996), Gene Simmons (March 1999) and Seth Rogen (April 2009).

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