Christian Alicea Signs Exclusive Booking Agreement with Loud and Live

Posted on September 14, 2023 by Tom Castaneda

Christian Alicea has a new deal…

The Puerto Rican artist and developing salsa star has signed an exclusive booking agreement with Nelson Albareda’s Loud and Live.

Albareda has always carried tropical music in general and salsa in particular, deep inside him. A die-hard fan of Cuban salsero Willy Chirino, he also worked closely with salsa queen Celia Cruz and, through Loud and Live, represents the Celia Cruz estate today.

Now, Albareda is on a quest to elevate and grow the music with which he started his career. As he’s been saying for months, tropical music is having a moment. This week, via his powerhouse promotion and entertainment company, Albareda signed Alicea.

Loud and Live already books major tropical music names like Carlos Vives and Juan Luis Guerra. But the Alicea deal is different in that in addition to booking Alicea’s concerts, Loud and Live will also work in partnership with his management team to support marketing and promotional endeavors surrounding the artist and his music.

Although Alicea has just one album under his belt — Yo, released this past May — he has already placed two tracks in the Top 25 of Billboard’s Tropical Airplay chart. This week, a third single, “Aroma,” is at No. 15 on the list.

“Christian is an exceptionally talented young man who, because of his humility, charisma and spectacular and unique voice, we are confident that he will conquer and lead the tropical genre worldwide for many years to come,” said Albareda in a statement.

The partnership, says Alicea’s producer, Urales ‘Dj Buddha’ Vargas, is “the icing on the cake. For us, having someone like Nelson see the vision and the potential of Christian means a lot.”

As Latin music’s focus has slowly shifted from solely reggaetón in the past year, other genres are beginning to rise on the charts. While regional Mexican music undoubtedly leads the fray, pop is also seeing a resurgence, and tropical music — long focused on legacy acts — is finally seeing a smattering of new names, including Luis Figueroa, teenager Luis Vazquez, and, Alicea.

Jhayco Reveals Date for 16-City “Vida Rockstar Tour” Through U.S.

Posted on May 16, 2023 by Tom Castaneda

Jhayco is bringing his rockstar life to the masss…

The 30-year-old Puerto Rican rapper/singer has revealed the dates, venues and cities for his 2023 Vida Rockstar Tour.

Presented by Loud And Live, the tour will take him to 16 major U.S. cities, kicking off on September 28 at the Agganis Arena in Boston and wrapping on December 10 at the Hertz Arena in Ft. Myers.

In between the opening and closing dates, Jhayco (born Jesús Manuel Nieves Cortés and formerly known as Jhay Cortez) will also visit his loyal fans in Newark, Washington DC, Chicago, San Antonio, Dallas, Seattle, Los Angeles, Phoenix, Atlanta, and Miami, to name a few.

Fully embracing his “vida rockstar” season, fans can expect the edgy reggaetón artist to perform some of his greatest and viral hits including his song “Dakiti” with Bad Bunny, which hit No. 1 on the Billboard Global 200 chart, and his latest singles “Cuerpecito” and the Quevedo-assisted “Mami Chula.”

In addition, the Vida Rockstar U.S. stint will offer VIP packages to give fans the ultimate concert experience.

Ticketmaster and AMEX pre-sale began on Tuesday, May 16; pre-sale for Spotify and Fan Club members begins at 10 a.m. (local time) on Wednesday, May 17; pre-sale for Loud And Live and venues begins at 10 a.m. (local time); and general public on-sale starts at 10 a.m. (local time) on Friday, May 19.

For more information on tickets and VIP packages, visit www.jhayco.com.

Alejandro Sanz Announces U.S. “Sanz En Vivo Tour”

Posted on March 14, 2023 by Tom Castaneda

Alejandro Sanz is headed to the United States…

The 54-year-old Grammy-winning singer will return to the U.S. for the first time since the pandemic with his Sanz En Vivo Tour, produced by Loud And Live.

The 11-date trek kicks off in San Juan, Puerto Rico, in September and has stops in cities such as Chicago, New York and Houston before wrapping up in Los Angeles in October.

“I expect this comeback will be filled with a lot of love, magic, good energy. Let’s enjoy music,” adds Sanz, who recently wrapped up a 15-date stint in Mexico.

The first time Sanz toured in the U.S. was more than 20 years ago. Much has changed since then.

“I remember the first few times I went to the U.S. on tour, there were very few Latin companies,” the Spanish singer-songwriter tells Billboard. “There was probably a promoter in Miami, another in Los Angeles. But all of us together have been paving this road, we’ve created a world in the U.S. that is now a huge market. It’s now time to go back and celebrate what we’ve been able to accomplish in this country with Spanish music.”

To still be able to tour and do sold-out shows at this point of his decades-long career, is everything, says Sanz. “For an artist, everything is about being on a stage. Everything else is a bonus, even recording. To be able to be on stage is what one dreams when you dream of being a musician. You dream of sharing, to be able to fill spaces with emotions.”

In his shows, Sanz promises to perform the classics, such as “Corazón Partío,” “Amiga Mía” and “Mi Persona Favorita,” plus new music, including songs from his 2021 Latin Grammy-nominated album SANZ.

Tickets are set go on sale March 17 at 10:00 am local time via www.alejandrosanz.com.

Here’s the complete list of dates for Sanz En Vivo:

Sept. 16 – San Juan – Coliseo de Puerto Rico
Sept. 21 – Orlando – Amway Center
Sept. 23 – Miami – Miami-Dade Arena
Sept. 27 – Chicago – Rosemont Theater
Sept. 29 – Washington, D.C. – EagleBank Arena
Sept. 30 – New York – The Theater at MSG
Oct. 5 – McAllen – Bert Ogden Arena
Oct. 7 – Dallas – Texas Trust CU Theater
Oct. 8 – Houston – Smart Financial Centre
Oct. 12 – El Paso – El Paso County Coliseum
Oct. 14 – Los Angeles –Microsoft Theater

Ricardo Arjona Announces “Blanco y Negro: Volver Tour 2023”

Posted on January 18, 2023 by Tom Castaneda

Ricardo Arjona is still seeing black and white…

Following a successful tour in 2022 that included a North American leg with 25 dates over the summer, the 59-year-old Guatemalan singer-songwriter has announced his Blanco y Negro: Volver Tour 2023.

Named after his most recent album, Blanco y Negro, recorded at the emblematic Abbey Road studios in London, the Volver Tour (presented by Loud and Live) is set for 23 North American cities, kicking off April 28 at the WaMu Theater in Seattle and wrapping June 25 at Miami’s FTX Arena.

For the first time in his nearly 40-year career, Arjona will perform for his fans in San Diego, San Francisco, Portland, Austin, Kansas, Minneapolis and Ontario, as well as perform at the celebrated Madison Square Garden in New York.

“Although the term ‘legendary’ is often overused in our business, it is definitely appropriate when describing Ricardo Arjona,” Nelson Albareda, CEO and founder of Loud and Live, previously said in a statement when the 2022 Blanco y Negro tour dates were announced. “From his iconic lyrics to his distinctive voice, this true Renaissance man has transcended the borders of his native Guatemala to become a universal music icon.”

Albareda in a new statement on Wednesday said he is “deeply proud to reunite [Arjona] with his fans” on the Volver Tour.

The Blanco y Negro Tour and its new extended dates follow Arjona’s Hecho a la Antigua livestream concert that was filmed during the pandemic from the historic city of Antigua in his native Guatemala, with more than 30 musicians and more than 5,000 candles.

Tickets for the Blanco y Negro: Volver Tour 2023 go on sale for the general public at 10:00 am local time on January 20.

For more information, visit www.ricardoarjona.com.

Boza Signs with Loud and Live & Tesa Entertainment as First Artist of Their Global Partnership

Posted on December 1, 2022 by Tom Castaneda

Boza is doubling down…

The Panamanian singer-songwriter has signed with marketing and media company Loud and Live and booking agency Tesa Entertainment.

The two companies signed a global partnership deal that includes “exclusive touring and booking rights,” according to a press release, with efforts to “elevate the Latin urban genre to the next level.”

Boza, who broke out in 2020 with his hit song “Hecha Pa’ Mí” and was nominated for best new artist at the 2021 Latin Grammys, is the first artist signed under the deal.

“We’re very happy with the evolution we’ve had with Boza, and we believe that this partnership will continue to help develop our artist’s career in a positive way,” said Boza’s managers Alberto Gaitan and Andrés Castro. “We’re proud to become part of the Loud and Live and Tesa family.”

“For me, it’s an honor to become part of Boza’s growth, moving forward,” said Giovanna Pérez, CEO and founder of Tesa Entertainment. “Unity is strength and with this new partnership deal alongside Loud And Live, we’ll complement each other perfectly with resources that will offer the Artist the best live show experience globally.”

Launched in 2017, the Miami-based Loud and Live has enjoyed a strong return to touring in 2021, with more than 400 shows and tours for clients including Carlos Vives, Ruben Blades, Camilo and Prince Royce. Tesa Entertainment was founded in 2021 by Pérez, previously at Rich Music and CMN, after working with artists such as Nicky Jam, Sech and Manuel Turizo.

“Loud And Live is honored to join efforts with Tesa Entertainment under the leadership of Giovanna, who brings unmatched experience in the urban genre booking business,” said Nelson Albareda, CEO of Loud and Live. “This alliance expands the offering of both companies, and we’re proud to be able to offer an added value to the artists with whom we work.”

Greeicy & Mike Bahia to Bring Their Successful “Amantes Tour” to United States

Posted on October 25, 2022 by Tom Castaneda

Greeicy is spreading the love(rs)…

The 29-year-old Colombian actress and singer and her partner Mike Bahia will bring their successful Amantes Tour to the United States for the first time.

The 2023 North American leg of the tour, which follows its successful trek across Latin America in 2018 and 2019, marks Greeicy’s return to the stage after giving birth to her first child, KAI, in April 2022.

If the official poster is any indication, the couple also plans to bring their son on tour with them.

In addition to each artist performing their biggest hits, they’ll also join forces to sing their beloved collaborations, including “Att: Amor,” “Esta Noche,” and “Amantes,” to name a few.

Presented by Loud and Live, Greeicy and Bahia — who have been in a relationship since 2010 — will visit eight cities in the U.S., kicking off on February 23 at the Colden Auditorium in New York, and wrapping on March 5 at The Novo in Los Angeles.

The couple will also visit select cities including Miami and Houston. Prior to visiting the U.S., the tour will make stops in countries like Bolivia, Chile, Costa Rica, Ecuador, Guatemala, Peru, and Venezuela, among others.

Tickets for the Amantes U.S. Tour go on sale on Friday, October 28, via Ticketmaster.com. Pre-sale tickets for American Express cardholders are available now, and pre-sale to the artists’ fan clubs will be available on Thursday, October 27.

Here are the concert dates:

February 23, 2023 – New York, NY @ Colden Auditorium
February 24, 2023 – Orlando, FL @ Hard Rock Live Orlando
February 25, 2023 – Miami, FL @ James L. Knight Center
February 26, 2023 – Washington, D.C. @ Capital One Hall
March 2, 2023 – Dallas, TX @ Majestic Theater Dallas
March 3, 2023 – Houston, TX @ Arena Theatre
March 4, 2023 – Chicago, IL @ Copernicus Theater
March 5, 2023 – Los Angeles, CA @ The Novo

Prince Royce to Launch 11-Date “Classic Tour” Across U.S.

Posted on March 25, 2022 by Tom Castaneda

Prince Royce is embracing his classics…

The 32-year-old Dominica American bachata star has announced an upcoming 11-date “greatest hits” trek that he’s called the Classic Tour.

As part of the trek, Royce will not only serenade fans with the songs that catapulted his career, but he’ll also celebrate his decade-long trajectory.

“I am thrilled to be able to share the Classic Tour with all of my fans who have been there for me unconditionally since the very beginning of my career,” said Price Royce in a statement. “I am still here thanks to you all and this tour is for you. I’m filled with gratefulness.”

Produced by Loud and Live, the 11-date tour will kick off September 16 in Miami and take Royce across the U.S., visiting major markets like Chicago, New York and Los Angeles before wrapping up in Santa Barbara, Calif., in October. This will his first tour since the pandemic shutdown, which halted his Alter Ego Tour in March 2020.

Most recently, Royce and Maria Becerra scored a top 10 on Billboard’s Tropical Airplay chart with their collaboration “Te Espero.”

For the Argentine artist, the track marked her first top 10 on the tally. Meanwhile, for Royce, it added a 30th top 10 his Tropical Airplay chart account.

The romantic bachata samples British rock band Cutting Crew’s “(I Just) Died in Your Arms” — a No. 1 Billboard Hot 100 hit in 1987 — and was produced by D’lesly “Dice” Lora and Royce, and written by Royce alongside Becerra, Nelsen and Bobby Sierra.

Here’s the complete list of dates and venues for Royce’s “Classic Tour”:

Sept. 16 — Miami — FTX Arena
Sept. 17 — Orlando — Hard Rock Live Orlando
Sept. 18 — Atlanta — The Eastern
Sept. 22 — Dallas TX — Trust CU Theatre at Grand Prairie
Sept. 23 — Houston — Smart Financial Centre at Sugar Land
Sept. 25 — Chicago — Rosemont Theatre
Oct. 1 — New York — United Palace
Oct. 2 — Washington D.C. — DAR Constitution Hall
Oct. 7 — Los Angeles — Microsoft Theater
Oct. 8 — San Jose, Calif. — San Jose Center for the Performing Arts
Oct. 9 — Santa Barbara, Calif. — The Arlington Theater

View this post on Instagram

A post shared by Prince Royce (@princeroyce)

Camilo Performs “Tiny Desk (Home) Concert” for NPR

Posted on March 12, 2022 by Tom Castaneda

It’s a tiny moment for Camilo…

The 27-year-old Colombian singer has performed a Tiny Desk (Home) Concert for NPR.

During the performance, Camilo sang a medley of his hits like “Índigo,” “La Mitad,” “El Mismo Aire” and “Vida de Rico.”

Wearing an oversized pink shirt and pearl necklaces, Camilo performed in the middle of an idyllic setting covered with pink, yellow and white flowers that decorated the entire room.

He was also accompanied by nine musicians who played a variety of instruments including the ronroco, chekere, bass, cello and trumpet, among others. I

In the middle of his set, Camilo stopped the music to recite a poem he wrote where he invites his fans to be profound thinkers and look beyond his lyrics. His 15-minute, soothing set was directed by Evaluna Montaner, an artist in her own right and Camilo’s wife.

Most recently, Camilo announced dates for his upcoming North American trek, which opens August 27 in New York.

Dubbed the Camilo Tour, which will be produced by Loud and Live, the 23-day jaunt will follow his 2021 Mis Manos tour, which marked his first-ever trek in the U.S.

The 2022 tour will take the singer-songwriter across the U.S., Puerto Rico and Canada with stops in cities like Chicago, Dallas, Los Angeles, Toronto, Washington, D.C., and San Juan.

Tickets are now available at CamiloTour2022.com.

“My heart is filled with joy, and I’m so proud of this tour that we’re about to experience,” the Latin Grammy-winning artist said in a statement about his upcoming performances, which include stops in Paris, London, Zurich, Milan and 16 cities in Spain starting June 23. “While I write this, my heart races as I imagine being together again. La Tribu has grown.”

Camilo is currently working on his upcoming album, set to follow his chart-topping Mis Manos, which peaked at No. 5 on Billboard‘s Top Latin Albums chart dated March 20, 2021.

Carlos Vives Delays Restart of U.S. “Después de todo … Vives” Tour Indefinitely Due to COVID-19 Surge

Posted on January 5, 2022 by Tom Castaneda

Carlos Vives’ trek across the United States has been put on hold…

The 60-year-old Colombian singer, songwriter and actor has announced that his Después de todo … Vives tour is being postponed until further notice due to the rise in COVID-19 cases across the country.

Vives’ latest tour kicked off in December and was set to pick up January 13 in Seattle.

The Loud and Live-produced tour is being canceled for the time being to protect the public, artists and their teams.

“This difficult decision has been made in a prudent manner to ensure the well-being and health of the entire community,” stated Nelson Albareda, CEO and founder of Loud and Live.

New dates will be announced in the next few days, according to a press release, and tickets purchased will remain valid.

The emergence of the highly contagious Omicron variant has resulted in a spike in coronavirus infections across the U.S.

According to the Centers for Disease Control and Prevention, 206.6 million people in the U.S. have been fully vaccinated against the coronavirus, but the country still hit a record high on January 3 with more than one million people diagnosed with COVID-19, according to data from the John Hopkins University.

Ricardo Arjona to Launch 25-City North American “Blanco y Negro” Tour

Posted on October 1, 2021 by Tom Castaneda

Ricardo Arjona is ready to hit the road…

Mere months after his “Hecho a la Antigua” livestream concert from the historic city of Antigua in his native Guatemala, and with 30-plus musicians and more than 5,000 candles, the 57-year-old Guatemalan singer-songwriter has announced his return to touring.

Named after his recent album Blanco y Negro, recorded at the emblematic Abbey Road studios in London, Arjona will kick off his 25-date North America tour on March 24 at the Kiva Auditorium in Albuquerque.

He will then make pit stops Texas, California, Florida, and New York, to name a few.

Arjona will wrap up his tour, presented by Loud and Live, on June 11 at the emblematic Coliseo de Puerto Rico in San Juan.

“Although the term ‘legendary’ is often overused in our business, it is definitely appropriate when describing Ricardo Arjona,” Nelson Albareda, CEO and founder of Loud and Live, said in a statement. “From his iconic lyrics to his distinctive voice, this true Renaissance man has transcended the borders of his native Guatemala to become a universal music icon. We are beyond proud to be spotlighting his talents in the Blanco y Negro tour next year across the United States, Puerto Rico, and Canada.”

Tickets for Blanco y Negro tour go on sale on October 8, 2021, via ricardoarjona.com.

Hispanically Yours

Celebrating the Latino Influence

Tag Archives: Loud and Live