Netflix Releases First Trailer for Tyler Dean Flores’ Reggaeton-Themed Comedy Series “Neon”

Posted on September 1, 2023 by Tom Castaneda

Tyler Dean Flores is gassed up for his next project…

The first trailer has been released for Netflix’s reggaeton-themed series Neon, starring the 25-year-old Nuyorican actor, ahead of is October 19 premiere.

From creators Shea Serrano and Max Searle, Neon follows three friends in Miami as they hustle their way to making it big in the world of reggaeton. The eight-episode comedy captures not only the three besties’ larger-than-life dreams but also the harsh realities and funny mishaps of surviving the music industry.

Flores plays Santi, a rising reggaeton artist who, with the help of his friends Ness (Emma Ferreira), Felix (Jordan Mendoza), and A&R rep Mia (Courtney Taylor), hopes to become the biggest star in reggaeton—or at least pay his rent.

Daddy Yankee, a pioneer of the musical genre, executive produces the series and makes an appearance.

Genesis Rodriguez, Jordana Brewster, Jhayco, Santiago Cabrera and Jowell are also among the Season 1 guest stars.

Neon co-creator Max Searle serves as showrunner.

In addition to Yankee, the series is executive produced by Serrano and Searle, alongside SB Projects and Anne Clements.

Executive music producers include Tainy, Lex Borrero, Ivan Rodriguez, from Ntertain and Neon16, and collectively known as Tainy & One Six. One Six of Neon16 and Ntertain, and Joe Rodriguez and Javier Nuno of Indice are music producers. Jordan Mendoza served as consulting producer; Miguel Nolla, Wally Baram and Frances Lausell produce.

RMAND Among Emerging Latin Artists Taking Part in NFL, Neon16 & Ntertain Content Series

Posted on August 20, 2023 by Tom Castaneda

RMAND is getting in the game…

The Dominican singer from Netflix’s reality music competition show La Firma is among the emerging Latin artists will join NFL Latino players in an upcoming content series as part of a special partnership between the National Football League, Neon16 and Ntertain Studios for the 2023 season.

The deal also includes new music releases that will comprise of a new volume for the next Por La Cultura mixtape.

NFL’s season-long campaign Por La Cultura will continue to spotlight Latin players, coaches and staff members to celebrate Latin excellence while telling their own stories of the community.

“Music is a leading passion point for Latinos, and we feel this partnership is an ideal platform for celebrating our Latino players and connecting more deeply with our fans,” said Javier Farfan, cultural strategist at the NFL, in a press release. “This content series brings together the commonalities of artists and athletes and their inspirational stories from humble beginnings, as they reach the top of their careers and their goal of stardom. Working with Ntertain and Neon16 allows us to authentically tell these stories with the creative vision of tastemakers at the forefront of Latino culture, music and entertainment.”

By showcasing current NFL Latino players and emerging Neon 16 music artists, the series aims to highlight the diversity and inclusivity of the NFL while celebrating the shared passion for music and football.

“We loved the concept of having our artists collaborate with Latino NFL players to create something as unique as an original song,” added Lex Borrero, co-founder and CEO of Ntertain and Neon16. “While both share Latino heritage, we know that artists and athletes also share a common drive to succeed, the talent to shine and the work ethic to thrive in their respective careers. Unifying these traits and the mutual love and respect for music has led to some incredible art that we can’t wait to share with fans this season.”

This season, the team-up will create original songs and music videos that reflects Latino NFL players and the artist’s shared passion for music, football, and community.

The first one “#0B,” an energetic electronic banger by RMAND, draws inspiration from the artist’s experience working with Miami Dolphins’ wide receiver Braxton Berrios, who is of Puerto Rican descent and wears the number zero.

“0B” is slated to release on the third week of the NFL regular season, leading up to the Miami Dolphins Latino Heritage Month game and home opener on September 24th.

Another player and artist collaboration will drop later in the season, joining the RMAND and Berrios song as this season’s Por La Cultura mixtape.

Furthermore, the NFL Shop commercial for this year will also feature RMAND as well as Neon16’s Alex Ponce and Nashy-Nashai; the commercial’s score will be done by the label. Neon16 will also produce four exclusive tracks for the NFL and its 32 clubs to use as part of their soundtrack for the upcoming season.

“With more than 31 million NFL fans in the United States, there is no doubt that Latinos continue to fall in love with the sport of football every day,” said Marissa Solis, NFL SVP global brand and consumer marketing. “We want to inspire Latinos with the lyrics and melodies created by these talented NEON16 artists in the same way they get excited for a perfectly executed pass and catch for a touchdown. This partnership unifies the heroes of stage and sport through their common bond as Latinos representing ‘por la cultura.’”

Last year, the NFL and Neon16 announced their 10-track debut Por La Cultura Mixtape: Vol. 1, featuring El Alfa, Will.I.Am., Yandel, Snow Tha Product, Anthony Ramos, Trueno and more, and beats by producers Albert Hype, Jodosky and Chael.

The NFL, Ntertain, and Neon16 partnership kicked off in 2021, when Latin artists Jodosky, Kris Floyd and Álvaro Díaz were invited guests of the NFL League.

This collaboration is one of the NFL’s ambitious plan to go all in on Latin music and its growing fanbase.

Last year, J Balvin became the first Latin headliner to perform for the league’s yearly free Kickoff Concert. Last November, the NFL also recruited Tijuana superstars Grupo Firme to perform at the halftime show for its annual Mexico City game, featuring the Arizona Cardinals and San Francisco 49ers.

https://twitter.com/rmandofficial/status/1692599481785540957

Tainy Named Executive Music Producer on SB Project’s Reggaeton Series “Neon”

Posted on July 12, 2023 by Tom Castaneda

Tainy is ready to light up SB Project’s Neon series…

The 33-year-old Puerto Rican Grammy-winning reggaeton record producer and songwriter, along with Lex Borrero and Ivan Rodriguez – all from Ntertain and Neon16, collectively known as Tainy & One Six, will serve as executive music producers on Neon.

The group is writing and producing original songs for the series.

The music supervisors are One Six of Neon16 and Ntertain, and Joe Rodriguez and Javier Nuno of Indice.

Deadline also exclusively revealed in May the addition of reggaeton pioneer Daddy Yankee as an executive producer, who will also cameo in the series.

The eight-episode series set to premiere later this year focuses on three friends who move from a small town in Florida to Miami with the hopes of making it big in the world of reggaeton. The show chronicles not only their larger-than-life dreams but the harsh comic realities of attempting to make it in the music industry.

Tyler Dean Flores plays Santi, a budding reggaeton artist who, with the help of his friends, Ness (Emma Ferreira) and Felix (Jordan Mendoza) and A&R rep, Mia (Courtney Taylor) hopes to become the biggest reggaeton star in the world—or at least make rent.

Neon was co-created by Shea Serrano and Max Searle, who also serves as showrunner. The series is executive produced by Serrano, Searle, alongside Scooter Braun, James Shin and Scott Manson for SB Projects, Anne Clements and Daddy Yankee.

Lex Borrero Partners with Tommy Mottola to Acquire Arro Media, Now to Be Called AM16

Posted on June 28, 2023 by Tom Castaneda

Lex Borrero is expanding his entertainment empire…

The Latino music executive and entrepreneur, the co-founder/CEO of Neon 16, has teamed up with Ntertain chairman Tommy Mottola to acquire Arro Media, a music marketing and social media agency that boasts a roster of clients like Adidas, Red Bull, the NFL, Xbox, Bacardi, The Latin Grammy Cultural Foundation and more.

Founded by Cristina Arcay, the company will be rebranded as AM16.

“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Borrero and Mottola in a press release. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”

AM16 will find the intersection among music, entertainment and culture. Together, it will bring Arro’s capabilities with Neon16’s “innovative approach to cultural storytelling and experiential activations,” they said. The merger will include brand strategy and partnerships, product development, content production, music marketing, social media management, digital marketing, public relations, creative design services and experiential events.

“Launching AM16 agency represents an exhilarating new chapter in my career and the future of Arro,” said Arcay, who is appointed as co-president. “As a Latina entrepreneur, being able to lead and learn alongside our new partners represents a huge opportunity to reshape the industry by championing diversity, elevating ideas and fostering cultural movements that resonate with audiences worldwide.”

Chief marketing officer/co-president Gerry Rojas added, “I feel empowered and excited to be working in a Latino-owned agency where we’re reimagining how brands and artists tell their stories authentically, while raising the Latin cultural currency and creating a true, positive impact rooted in music and culture.”

Neon16 works with A-listers such as Tainy, Thalia, Juan Luis Guerra and Danna Paola.

Earlier this year, the company also played a key role in the Netflix Original series La Firma — a Latin music competition that sought to sign the next big Latin music star, featuring Borrero, Tainy, Rauw Alejandro and Nicki Nicole.

Borrero and Mottola also executive-produced Thalia’s music docuseries, Thalia’s Mixtape, via Ntertain on Paramount+.

Nashy-Nashai Wins Netflix’s Latin Music Competition Series “La Firma”

Posted on April 17, 2023 by Tom Castaneda

It’s a special signing for Nashy-Nashai…

The aspiring Argentine artist has been declared the winner of Netflix’s La Firma, the streaming services first-ever Latin music competition show.

La Firma starred Rauw Alejandro, Tainy, Nicki Nicole, Yandel and Lex Borrero.

“The NEON16 team signs Nashy-Nashai for her performance on #LaFirmaNetflix, with a mission to build her presence in the music industry. Stay tuned for what’s coming in 2023 for Nashy-Nashai!” says an official Instagram post.

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A post shared by La Firma Netflix (@lafirmanet)

In a similar spirit as The Voice and Making The Band, La Firma placed 12 hopeful contestants in a mansion, and followed them for the chance to secure a record deal with Neon16 — a talent incubator founded by Borrero and Tainy.

Spectators were introduced to budding talent from Argentina, Chile, Colombia, Dominican Republic, Mexico, Puerto Rico, Perú, and the U.S.

Rauw Alejandro to Judge Netflix’s Reality Competition Series “La Firma”

Posted on January 21, 2022 by Tom Castaneda

Rauw Alejandro is on the hunt for new urban talent…

The 29-year-old Puerto Rican singer and rapper, known as the “King of Modern Reggaeton,” and fellow reggaeton star Yandel are among the Latin artists helping Netflix in their search for the next Latin urban music star in the reality competition series, La Firma.

The duo will be joined by Nicki Nicole and Lex Borrero as judges of the competition, while super-producer Tainy will serve as mentor and music producer/supervisor.

The search will take place across Latin America, the United States, and Spain.

In the series, viewers will follow the journeys of the selected artists as they head to Miami for the competition.

The winner will sign with talent incubator NEON16.

La Firma was created by Borrero, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN, which was founded by Borrero, Tommy Mottola, and Range Media Partners.

Camilo to Appear on Ntertain’s Original Docu-Series “Los Montaner”

Posted on April 19, 2021 by Tom Castaneda

Camilo will be spending a lot of time with the in-laws…

The 27-year-old Colombian singer, songwriter and record producer, whose full name is Camilo Echeverry, will appear in the original series Los Montaner.

Hailing from Ntertain, the recently launched multimedia company from Neon16’s Lex Borrero, music mogul Tommy Mottola and Range Media Partners, the unscripted docu-series will offer an exclusive look inside Latin music’s influential family, the Montaners, who have a social media audience of over 150 million and over eight billion video content views.

Borrero will executive produce the series, with Range Media Partners co-financing the project, handling global sales of the series. The series will film globally, as the crew follows the daily life of the Montaner family.

Featured on Los Montaner are:

Multiple Latin Grammy nominee & Lifetime Achievement Award recipient Ricardo Montaner
Marlene Rodriguez, Ricardo’s wife, and filmmaker
Award-winning recording artist and member of Mau y Ricky, Ricky Montaner
Actress, model, and TV host, Stefi Roitman, fiance of Ricky Montaner
Award-winning recording artist and member of Mau y Ricky, Mau Montaner
Sara Escobar, creative director, wife of Mau Montaner
Actress, singer, songwriter, Evaluna Montaner
Camilo Echeverry, Evaluna’s husband and Latin Grammy winning singer, songwriter.

Ntertain was founded earlier this month as a new entertainment and media company focusing on the creation, development, and production of premier content leaning in on Latin talent, brands and culture.

J Balvin Earns 25th No. 1 on Billboard’s Latin Airplay Chart with Tainy SpongeBob Collaboration, “Agua”

Posted on September 3, 2020 by Tom Castaneda

There’s no watering down J Balvin’s success…

The 35-year-old Colombian reggaeton singer’s collaboration with Tainy, “Agua,” has risen to the top of Billboard‘s Latin Airplay chart, rising 2-1 on the September 5 survey.

It’s Balvin’s 25th No. 1, moving him closer to Enrique Iglesias’ record 31. Tainy, meanwhile, ups his career count to two chart-toppers.

Featured on the forthcoming soundtrack to The SpongeBob Movie: Sponge on the Run, the song was released in July. A date for the film’s release has not been received.

“It’s a career highlight,” Tainy tells Billboard. “This one is special because it was fun. Working with Balvin is always amazing. We have that chemistry, we are friends and it showed with the final product. We mostly had fun while creating. We’re both big SpongeBob fans who grew up watching the show, so everything just came out naturally. “

“It was a pleasure working alongside Tainy and an honor to be a part of the project,” J Balvin echoes to Billboard. “Its contagious yet nostalgic beat brought Latino Gang to Bikini Bottom and that is something that I never thought could happen! I’ve always been a fan of SpongeBob SquarePants and I know little Jose would be proud to know that this track hit No. 1.”

Adds Balvin, “Que siga el party bajo el agua!”

Lex Borrero, NEON16 president and Tainy’s manager, muses, “It’s not every day that you can collaborate with such a huge brand like the SpongeBob franchise. To have the opportunity and to see the song have success means the world to us. Paramount Animation and Nickelodeon have been great partners in this process and we are excited to share the rest of the soundtrack for this incredible feel-good film.”

“Agua” tops the Latin Airplay chart with 11.2 million audience impressions, up 12%, in the week ending August 30, according to Nielsen Music/MRC Data.

The song accompanies Tainy and Balvin’s fellow chart hit “Un Día (One Day),” with Dua Lipa and Bad Bunny. The collab rises 10-7 on Latin Airplay, up 13% to 6.9 million in reach.

“Agua” concurrently crowns the Latin Pop Airplay chart, where Tainy earns his first leader and Balvin collects his 14th, tying Mana for the third-most No. 1s, after Iglesias (24) and Shakira (19).

On the Hot Latin Songs chart, which blends airplay, streaming and sales data, “Agua” ascends 6-5. Along with its airplay, it drew 3.8 million U.S. streams in the week ending August 27.

Tainy Executive Produces the “SpongeBob Movie: Sponge on the Run” Soundtrack, Releases First Single “Agua” with J Balvin

Posted on July 11, 2020 by Tom Castaneda

Tainy’s getting his Sponge on…

The 30-year-old Puerto Rican record producer and songwriter is the mastermind behind Paramount Animation, Nickelodeon and NEON16’s SpongeBob Movie: Sponge on the Run movie soundtrack.

Tainy executive produced the album alongside renowned industry leader Lex Borrero, with NEON16 curating the official soundtrack of the forthcoming animated film.

This marks the first time the Latin multimedia company and talent incubator has partnered with the animated franchise.

The soundtrack, set to be released via NEON16/Interscope Records, will include songs by Tyga, Swae Lee, Lil Mosey, Weezer, Snoop Dogg, The Flaming Lips, Kenny G and Cyndi Lauper, to name a few.

Additionally, Hans Zimmer is expected to score the film.

Kicking off the soundtrack is Tainy and J Balvin’s single “Agua,” which was released on Thursday, July 9.

“Tomorrow it’s officially out,” Balvin expressed on Instagram posing with Patrick Star. “It was meant to be a secret but oh well! I know that this song has good vibes and a lot of happiness, which we need during these moments.”

SpongeBob Movie: Sponge on the Runwill debut digitally in the U.S via premium video on demand in early 2021 and then move exclusively to CBS All Access, ViacomCBS’ subscription video on demand and live-streaming service, following the premium video-on-demand window.

Tainy Signs with William Morris Endeavor (WME)

Posted on January 12, 2020 by Tom Castaneda

Tainyhas new representation…

William Morris Endeavor (WME) has announced that the agency will represent the 30-year-old Puerto Rican record producer and songwriter, whose real name is Marco Masis, in all areas worldwide.

Tainy, who continues to be managed by Lex Borreroat Neon16, will work across all departments of the agency to build his business. Billboard hasconfirmed that this is the first time he’s been represented by a talent agency.

After a successful 2019 as an artist, landing at No. 1 on Billboard‘s Latin Producerschart for 26 consecutive weeks, Tainy crowned the year-end Hot Latin Songs Producerschart, followed by DJ Snake, Mambo Kingz and DJ Luian.

His roster includes recent chart-topping hits such as Cardi B’s “I Like It,” “Callaita” in collaboration with Bad Bunny, “Adicto” in collaboration with Anuel AAandOzuna, and “I Can’t Get Enough,” for which he teamed up with Benny Blanco, Selena Gomez and J Balvin.

Tainy is currently nominated for best Latin rock, urban or alternative album at the 2020 Grammy Awardsfor his work on Bad Bunny’s X 100Preand on J Balvinand Bad Bunny’s joint album Oasis.

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