Anitta Stars in Levi’s Campaign Celebrating the 150th Anniversary of the Levi’s 501 Jean

Anitta has 501 reasons to smile…

The 30-year-old Brazilian singer/songwriter officially stars in Levi’s latest denim campaign, which celebrates its 150th anniversary of the Levi’s 501 jean.

Anitta, Levi's, Levi's 501s“I love my Levi’s 501’s because of their versatility. I can wear them for so many different looks, from casual to elegant,” the singer said in a statement. “However, I feel most confident in my Levi’s 501’s when I pair them with a basic tank or T-shirt and sneakers.”

Anitta, who was also recently announced as a brand partner for Savage x Fenty by Rihanna, models several denim looks for the Levi’s campaign including the iconic 501 90’s jean, the 501 Original Short and 501 ’81 jeans.

“I believe that the Levi’s brand carries timelessness, which is a common thread in every global icon, old and new,” she added. “I’m proud to represent the heritage of Levi’s that has broken global barriers, with strong ties to my own culture.”

Anitta, Levi's, Levi's 501sIf you’re in the market for a new pair of jeans, Levi’s is having a mega-sale for Labor Day. Save up to 30% off sitewide, plus 50% off kids clothing and backpacks and an extra 40% off sale items.

The end-of-summer sale ends on Monday (Sept. 4) at 11:59 p.m. PT.