Adrian Martinez has landed a new role…

The Latino actor will appear in Jerry Seinfeld’s Netflix comedy Unfrosted: The Pop-Tart Story.

Martinez joins a roster of cast members that includes Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, James Marsden, Jack McBrayer, Tom Lennon, Bobby Moynihan, Max Greenfield, Christian Slater and Sarah Cooper.

In addition to co-writing and directing the film, in his feature debut, Seinfeld is set to star.

Billed as a tale of ambition, betrayal, sugar and menacing milkmen, Unfrosted is set in 1963 Michigan. It will watch as sworn cereal rivals Kellogg’s and Post race to create a pastry that will change the face of breakfast forever. Information on the roles to be played by Seinfeld and the newly introduced members of his ensemble has not been disclosed.

Netflix won rights to the film in a competitive situation last year. Seinfeld’s relationship with co-CEO and CCO Ted Sarandos proved helpful in swinging the deal in the direction of the streamer.

The comedian and actor inked a deal worth an estimated $100M with Netflix in 2017, which brought it his popular interview series Comedians in Cars Getting Coffee, as well as the comedy specials Jerry Before Seinfeld and 23 Hours to Kill. Netflix also last year purchased global rights to stream episodes of Seinfeld’s classic sitcom of the same name for a five-year period.

Seinfeld and Spike Feresten wrote Unfrosted with Andy Robin & Barry Marder. Seinfeld, Feresten and Beau Bauman will produce the film, with Cherylanne Martin, Andy Robin and Barry Marder serving as executive producers.

Martinez is a veteran actor who recently made his feature directorial debut with the drama iGilbert, in which he also stars. He’ll next be seen in the Dracula comedy Renfield from Universal.