Zoë Saldaña is the new face of beauty worldwide…
The 35-year-old half-Dominican/half-Puerto Rican American actress and Star Trek star has signed on as the new international spokesperson of L’Oréal Paris, according to E! News.
“Growing up, I was taught to believe that I am capable to do anything a man can do,” says the Colombiana actress. “This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life.”
“As a L’Oréal Paris spokesperson, being able to say, ‘We’re worth it,’ means so much to me,” she continued. “I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand.”
Saldana’s campaign will include print and television ads.
“Zoe astonishes with her audacious style and feline beauty,” says Cyril Chapuy, L’Oréal Paris’ brand global president. “Attached to her values, unafraid to speak her mind, and confident in her own skin, she embodies infallible force and asserted femininity.”
The beauty giant’s roster of celeb spokespersons also includes Blake Lively, Ryan Reynolds, Julianne Moore, Freida Pinto, Eva Longoria and Jane Fonda.
Saldana’s next projects include a television mini-series remake of Rosemary’s Baby, a biopic about singer Nina Simone and the film adaptation of the comic book Guardians of the Galaxy.
In addition, she’s committed to reprise her role in the next three Avatar films.
