Danny Trejo is getting preparing for a divine battle…

“We will hunt and kill everyone of you that gets in our way,” declares Crispin Glover’s Mr. World in the new trailer for American Gods’ third season, guest starring the 76-year-old Mexican American actor. He’ll portray one of the many forms that Glover’s Mr. World will take in the new episodes.

With sex, blood and rock’n’roll and fueled by Superhuman’s cover of “My Way,” the extended look at the Ricky Whittle and Ian McShane-led series, based on EP Neil Gaiman’s award-winning 2001 novel, certainly raises the stakes in the divine war.

Now with former Charles “Chic” Eglee in the showrunner seat, the 10-episode new season debuts on Starz on Sunday, January 10.

Mainly set in and around the chilly and mystical Badger State town of Lakeside, this season of American Gods sees Lela Loren, Devery Jacobs, Blythe Danner, Marilyn Manson, Julia Sweeney, Trejo and Iwan Rheon on board for the battle between the Old Gods led by Odin (McShane) and the New Gods of digital media and more. As well the road trip of sorts sees Emily Browning, Omid Abtahi, Yetide Badaki, and Bruce Langley back with Glover, Whittle’s Shadow Moon and McShane’s Odin by any other name.

As McShane’s Mr. Wednesday says in the trailer: “Game on!”

Produced by Fremantle, American Gods is executive produced by Eglee, Gaiman, Anne Kenney, Damian Kindler, David Paul Francis, Mark Tinker, McShane, Craig Cegielski and Stefanie Berk.