Kid Cudi is keepin’ people connected to their idols…

The 36-year-old half-Mexican American rapper/actor, whose real name is Scott Mescudi, has joined forces with screenwriter Ian Edelman and startup veteran Jonathan Gray to launch Encore, a mobile-based platform to help artists monetize their connections with fans.

“The current streaming model puts artists in competition with one another and only rewards the top 1% of artists who collect 90% of the money,” a press release announcing the app explains. “Encore offers an all-new format that encourages collaboration amongst artists and makes it easy for up-and-coming and established artists to manage and grow a direct relationship with their fans. Artists can drop new music, chat with fans and host live shows from anywhere in the world.”

Encore enables live music experiences through smart phones, fan interaction, community centered content and merchandise offerings to give fans new ways to reward the artists they love.

“The energy from a concert is undeniable, both for the fans and artists. I am excited to launch Encore to help bring the live music experience back to our fans. Encore is committed to empowering both established and new artists and delivering the best mobile music experience out there,” Cudi says.

Earlier this year, Encore closed a $2 million seed round led by global investment firm Battery Ventures. General partner Roger Lee will join the board of directors.

Learn more at clapforencore.com.