“Put me in Coach,” says Jennifer Lopez…

The 50-year-old Puerto Rican superstar and fashion icon has announced a hot new partnership with the fashion branch Coach.

Lopez announced the campaign on her Instagram, sharing her excitement for what’s to come with her 105 million followers. 

“I’m so excited for this collaboration with Coach” she said. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”

Starting in spring 2020, Lopez will appear in ad campaigns for the leather goods, ready-to-wear and footwear company. The relationship builds on the long-time relationship between the two — Lopez carried Coach bags as early as her 2002 video “All I Have” with LL Cool J.

In the upcoming campaign, she’ll be shot by Juergen Teller, who’s captured the likes of Yara Shahidiand Jemima Kirkein iconic locations for previous Coach campaigns.

One year ago, Michael B. Jordanbecame the first global face of menswear for the Tapestrybrand and later designed a Coach unisex clothing line, which he told The Hollywood Reporter is “nostalgic, fresh, utilitarian and functional.”

A Bronx-born mother-of-two, Lopez has always stayed true to her New York roots, from her In Living Color days to her role as executive producer on films like Hustlers and 2020’s The Godmother. 

Like Lopez, Coach is New York through-and-through, founded in Manhattan 78 years ago. Coach says it selected Lopez to embody its value for self-expression. 

“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way — she really embodies the attitude of Coach and our new campaign,” Coach creative director Stuart Veverssaid in a statement. “She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”

Lopez will join fellow A-list ambassador and pop star Selena Gomez as part of the Coach family. Earlier this year, Lopez, together with her fiancé Alex Rodriguez, launched a collection of sunglasses with the brand Quay Australia, as well as her 25th fragrance called Promise.