Tag Archives: Jairo Martinez

Yahritza y Su Esencia Perform as Part of NPR’s Tiny Desk Concert

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Yahritza Martinez and her siblings are celebrating a tiny accomplishmen.

Yahritza y Su Esencia, made up of the16-year-old Mexican American singer and her two brothers Armando (Mando) Martínez and Jairo Martínez, is the latest act to perform for NPR’s Tiny Desk Concert.

Yahritza y Su EsenciaThe Regional Mexican band serenaded fans with their ultra-emotional songs on love and heartbreak. Singing with such pathos, as ever, Yahritza first belts out the melancholic “Soy El Único,” the group’s debut single released last year.

“Thank you,” Yahritza says with a chuckle at the end of the song and quickly introduces the next one on the setlist. “This next song, ‘Déjalo Ir,’ I also wrote when I was 13 so let’s get it.”

Backed by her older brothers, who show off their killer guitar skills, Yahritza also sang “Inseparables,” “No Se Puede Decir Adiós” and “Frágil.”

Hailing from the Yakima Valley in the state of Washington, Yahritza y Su Esencia had a breakout year in 2022.

The first song they ever released, “Soy El Único,” entered the Billboard Hot 100 at No. 20 and made Yahritza the youngest Latin performer to debut on the chart at just 15 years old.

The act subsequently notched its first No. 1 on Regional Mexican Albums with its Obsessed EP, scored a Latin Grammy Award nod for best new artist and, by July, signed with Columbia Records in a partnership with Lumbre Music and Sony Music Latin.

The three siblings are currently on their first-ever U.S. tour visiting West Coast cities such as Seattle, Portland, San Diego and Phoenix, among others.

Other Latin stars that have recorded Tiny Desk Concerts include Kany García, Karol G, Carla Morrison, Carin Leon, Farruko and Tokischa, among others.

Yahritza y Su Esencia Sign Label Deal with Columbia Records

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Yahritza y Su Esencia has a new deal…

The Mexican American group, comprised of 15-year singer-songwriter Yahritza Martinez and her brothers Armando (guitar) and Jairo (bass), has signed a label deal with Columbia Records.

Yahritza Martinez, Yahritza y Su Esencia,The deal is a partnership between Columbia, Sony Music Latin and the trio’s regional Mexican indie label Lumbre Music, who first signed the band in February.

The sierreño band is currently managed by their older sister, Adriana Martinez.

In April, Yahritza y Su Esencia made chart history with their heartbreak track “Soy El Unico” as the youngest Latin performer to enter the Billboard Hot 100 debuting at No. 20. Since then, major Latin and mainstream record labels had expressed interest in signing the regional Mexican act.

“Lumbre is really happy to partner with Columbia Records for Yaritza y Su Esencia. It speaks volumes for an American-Mexican indie label like us to work hand in hand with a major label,” says Ramon Ruiz, CEO of Lumbre Music. “We have been working hard to develop and really get the kids’ music out to the masses and we have done some great work with them, including their first diamond certification, but are so excited to take them to the next level. We are all so passionate about this project it was important that whoever came into the project felt that same passion, and both the artists and Lumbre felt that with Columbia from the get-go. It felt like the right choice. Great things are coming for Yahritza Y Su Esencia!”

Yahritza y Su Esencia, up for best new artist at the 2022 Latin Grammys, broke out on TikTok earlier this year after they uploaded covers and quickly created a zealous fan base.

In March, after being discovered by Lumbre Music on the platform’s For You Page, they released their first single, “Soy El Único,” which peaked at No. 1 on Billboard’s Hot Latin Songs chart.

Since, they scored their first No. 1 on the Regional Mexican Albums chart with their debut album, Obsessed, released in May.

Elsewhere, the five-track set debuted at No. 7 on Top Latin Albums, and it also entered the all-genre Billboard 200 at No. 173.

Yahritza y Su Esencia added in a statement: “We are so excited to be working now with not only Lumbre but also a big label like Columbia! For us it’s just another step forward in accomplishing our dreams. We still have to go to school, but we are working hard on recording new music for our fans that we love so much and who helped get us to where we are today. We are very grateful to our entire team for all their support, and we can’t wait to see what the future holds.”

Yahritza y Su Esencia Sign Worldwide Deal with SESAC Latina

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Yahritza Martinez and her brothers are taking their music career to greater heights…

The 15-year-old Mexican singer and her siblings Jairo and Armando Martinez, best known by their group name Yahritza y Su Esencia, have signed a worldwide deal with SESAC Latina.

Yahritza Martinez, Yahritza y Su Esencia,The Martinez siblings have now joined a roster that includes chart-topping artists like Nicky Jam, Edén Muñoz, Christian Nodal, Erika Ender, Manuel Turizo, among others.

“We are very excited to welcome Yahritza y Su Esencia to the SESAC Latina family,” Celeste Zendejas, vice president, SESAC Latina, said in a statement. “Their debut single premiered at number one on the Hot Latin Songs Billboard chart, and they are growing into a cultural phenomenon in the Mexican genre. We are honored to be part of their continued success.”

To mark the beginning of their new deal with the performance-rights organization, Yahritza Y Su Esencia — who are signed to indie label Lumbre Music — took the stage to perform “Enamorado” and “Soy El Único” during the 2022 SESAC Latina Music ceremony on June 29.

Yahritza y Su EsenciaTheir partnership with SESAC Latina comes on the heels of the trio’s unprecedented success, which has catapulted them to the top of the Billboard charts.

Earlier this year, the self-taught musicians made history with the sad sierreño anthem “Soy El Unico” as the track scored a No. 20 entry on the Billboard Hot 100, making lead singer Yahritza the youngest Latin performer to enter the all-genre tally.

Additionally, “Soy El Único,” penned by Yahritza at age 13, debuted at No. 1 on the Hot Latin Songs chart dated April 9.

“I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she previously told Billboard.

In April, the group — which hails from Yakima, Wash. — dropped their five-track EP, Obsessed, which peaked at No. 1 on Billboard‘s Regional Mexican Albums chart. According to a press release, Yahritza Y Su Esencia is currently working on a full album, set to drop “later this year.”

Yahritza Martinez Becomes Youngest Latin Performer to Enter Billboard Hot 100 Chart with “Soy El Unico”

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Yahritza Martinez has earned a place in Billboard history…

The 15-year-old Mexican American singer has earned her first No. 1 on Billboard’s Hot Latin Songs chart with her band Yahritza y Su Esencia’s first single “Soy El Único” in its debut week.

Yahritza Martinez, Yahritza y Su Esencia,The band, which was featured on Billboard.com as this month’s Latin Artist on the Rise, also earns its first Billboard Hot 100 entry as the Spanish-language single debuts at No. 20.

In the process, Yahritza has become the youngest Latin performer to enter the all-genre tally.

“It is one of the greatest achievements in my young age and more than that, it is a reminder that we can all achieve our dreams.” Yahritza tells Billboard.

Yahritza has 733.6k followers on TikTok, and her following keeps growing.

She formed her band, Yahritza y Su Esencia, with her two older brothers, Jairo and Armando Martinez. Originally from Yakima, Washington — a city known for its fruit and apple orchards — the siblings grew up around Mexican music, waking up to hits from bands like Los Temerarios and Los Canarios playing throughout their house.

After Ramón Ruiz of the independent record label Lumbre Music found Martinez’s videos on TikTok, he flew out to Washington and signed her. Since then, the sibling trio has produced and shot the music video for “Soy El Único,” which is part of a four-part love story.

With her debut single, Martinez has established herself in Regional Mexican music, a genre that has been male-dominated for years.

In “Soy El Único,” Martinez writes about how heart-breaking it can be to love someone who doesn’t value you. It’s a single that goes well beyond Yahritza’s 15 years.