J Balvin is opening up a tab to support Latino-owned businesses…

The 37-year-old Colombian singer and record producer, in a new collaborative effort with Miller Lite, is hoping to give back and pave the way for Latino-owned businesses via the “J Balvin’s Tab” program.

Teaming up with the Accion Opportunity Fund — “a financial support system for small businesses that advance racial, gender, and economic justice for all,” according to its website — a limited-edition pint inspired by Balvin’s vibrant brand has been designed for nine and 15-packs.

A portion of the proceeds from every purchase, up to $150,000, will be donated to AOF by Miller Lite and will fund nearly 50 Latino business owners and entrepreneurs across the country.

Additionally, Miller Lite will be giving away up to 10,000 beers per week between March 1st and April 30th, and fans will have a chance to win exclusive J Balvin signed merch by visiting www.millerlite.com/jbalvin.

It’s not the first time Balvin has partnered with Miller Lite.

“We are back together, Miller Lite and J Balvin, to always support our Latino community with their small businesses and their entrepreneurial visions. We want to help entrepreneurs learn how to elevate their businesses and guide them on where they should be,” said Balvin. “And also help them financially so that they can make the right investments and grow. When I was starting my career, I had no one to tell me where to go. Since I didn’t have that, I had to learn on my own, and now I want to help others so that they have an easier path.”

The limited-edition bottle features some of Balvin’s signature elements, like the lightning bolt, the happy faces and the colors.

“All of that is really genuine to what I’ve always wanted to show,” says Blavin. “It’s not like I wanted to design a lightning bolt or a smiley face just because. When I got to the [music] business I wanted to change the perspective that I was bad or malicious. Obviously coming from Colombia, with such a dark past, I wanted to raise joy, and that’s where the smileys come from. It became like a trademark. They [the designs] always appear in my collaborations, in my shows, in this campaign, and in everything that has to be related to J Balvin. It is a very powerful brand.