La Mega 97.9’s Alex Sensation Signs with Magnus Talent Agency

Alex Sensation has new representation…

The Colombian DJ, who hosts two programs on SBSLa Mega 97.9 FM, the most-listened-to station in New York City, has signed with Magnus Talent Agency for exclusive booking.

Alex Sensation

Alex Sensation’s performances as a recording artist and DJ (as well as other public appearances) will now be handled by Magnus in the national and international markets.

He’s the latest addition to MTA, which was launched in January as a division of Magnus Media, the entertainment company founded by Marc Anthony.

He joins a roster that already includes Gente de Zona, Motiff, Nacho, Il Volo for Latin America and, Anthony, among other acts.

“I’m very grateful to Marc and his team for making me feel at home and for being part of an exciting new chapter in my career,” said Sensation in a statement.

The Colombian-born DJ is also signed as a recording artist with In-Tu-Linea, the indie label distributed by UMLE, and is slated to release a solo album soon.

Magnus was launched in early 2015 and aside from its talent agency, also includes a label, management, publishing, merchandising and distribution divisions. MTA is run directly by Michel Vega, Magnus’ CEO, who as the longtime former head of Latin music at WME booked some of Latin music’s premiere acts for years.

“Opening an agency made complete sense to us as part of our overall portfolio,” Vega told Billboard. “And we absolutely want to grow. This is a big focus of ours.”