Lopez to Perform at This Year’s iHeartRadio Fiesta Latina

Jennifer Lopez is ready for a Fiesta…

The 46-year-old Puerto Rican singer, actress and American Idol judge has been added to the lineup for this year’s iHeartRadio Fiesta Latina in Miami.

Jennifer Lopez

J.Lo joins a roster that includes her frequent collaborators Pitbull and Prince Royce, with whom she worked with on his recent single “Back It Up.”

The event will be held at the American Airlines Arena on Nov. 7, with a video live stream on Yahoo Live and broadcast on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations across the U.S.

The show will also have a television re-broadcast via Telemundo on November 15.

Other acts announced include Don OmarMarco Antonio SolisWisinCamila, Becky GFonseca and Voz de Mando.

“For the first time ever Latin music fans will be able to experience the iHeartRadio Fiesta Latina everywhere, from the radio, live video stream and broadcast television,” said President of Entertainment Enterprises and Producer, iHeartMedia John Sykes in a statement. “The fans demanded it, so we have made the show available virtually everywhere they turn.”

Tom Poleman, President of National Programming Platforms and Producer, iHeartMedia, added in a statement, “With every iHeartMedia event, we strive to make music pop culture moments. iHeartMedia specializes in creating events that go down in music history for their massive A-level lineups and never-before-seen collaborations. This year’s iHeartRadio Fiesta Latina is no different, and will feature the biggest acts in the genre. It’s going to be an unforgettable night in Miami.”

Tickets go on sale to the general public on August 22.

Becky G to Perform at the First-Ever iHeartRadio Fiesta Latina

Becky G is gearing up for a little iHeart fun…

The 17-year-old Mexican American singer, rapper, actress and CoverGirl model has been added to the roster for the upcoming iHeartRadio Fiesta Latina concert in Los Angeles.

Becky G

Along with Becky G, who was named to this year’s Billboard 21 Under 21 list, the updated roster includes Pitbull, J. Balvin, Jesse & Joy, Daddy Yankee and La Original Banda El Limon.

They join previously announced performers Ricky Martin, Alejandra Guzman and Prince Royce.

The Latin music celebration will take place Nov. 22 at the Forum in Inglewood and will also feature surprise guests.

The iHeartRadio Fiesta Latina is the newest of iHeartMedia‘s concert showcases with events like the iHeartRadio Music Festival.

 

Fans can buy tickets through Ticketmaster; tickets range from $71.70-$439.90.

Martin Among the Performers at the First-Ever iHeartRadio Fiesta Latina

Ricky Martin is ready for a little iHeart action…

The 42-year-old Puerto Rican singer has been named one of the performers at iHeartMedia’s first-ever Latin mega concert.

Ricky Martin

The iHeartRadio Fiesta Latina will take place at the Forum in Los Angeles on Saturday, November 22, with a high-octane performance from Martin, as well as Daddy Yankee, Roberto Tapia, Alejandra Guzmán, La Original Banda el Limón feat. Voz a Voz and Jesse & Joy.

The event will be co-produced by iHeartMedia and Live Nation.

The iHeartRadio Fiesta Latina will be the newest of iHeartMedia’s multi-act concert events, modeled after the iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, the iHeartRadio Jingle Ball Concert Tour and the iHeartRadio Country Festival.

But in a twist, the inaugural Latin concert is taking place in the same city and the same date as Calibash, the big radio festival that Latin radio network giant SBS has produced for the past seven years.

As it has for the past several years, Calibash will take place at the Staples Center, also on Nov. 22, and is co-produced by SBS Entertainment together with AEG Live. Calibash is a predominantly urban show, and has sold out at the Staples every year, bringing in between 14,000 and 15,000 people. It’s one of multiple SBS mega concerts around the country, including the recent “Megatón” which took place at Madison Square Garden in New York last month.

IHeartMedia has a history of launching new events to compete with existing events. The iHeartRadio Awards, for example, premiered May 1, less than three weeks ahead of the Billboard Music Awards. But launching the same day as the competition may be a first, particularly for a niche genre like Latin.

“IHeartMedia’s Spanish and English radio stations reach 93 percent of the Hispanic population in the U.S. — more than any other media company — and our listeners have been asking for a show like this for a while,” says Tom Poleman, iHeartMedia’s president of National Programming Platforms, in a statement.
 
Despite iHeartMedia’s huge reach, the company has only 20 Spanish-language radio stations, none of them in Los Angeles.

Beginning on Oct. 2, iHeartMedia will launch a four-week nationwide promotion to give fans the opportunity to win a trip to the festival. The promotion will run on iHeart’s Spanish language stations and on key iHeartRadio markets. Tickets will go on sale Oct. 11.

The Latin music festival market also features major multi-artist concerts by many Latin radio networks, including Univision Radio, which produces its Uforia Music Festival in Los Angeles in the summer.