Pitbull is about to get real with The Weinstein Company.
The 33-year-old Cuban American rap superstar has been tapped by The Weinstein Company to be the catalyst for two reality television series.
The first is called Pitbull: The Lyfe. It will focus on the “Timber” singer’s world tour, recording sessions, and his life behind the scenes.
The second series is The REAL Change Project, in which Pitbull teams with public figures like Michelle Obama, Tony Bennett, Lady Gaga, Paul McCartney, Kobe Bryant and others as they look back at obstacles they overcame in their formative years and the mentors who helped them succeed.
That series will include live performances with the aim of raising money for school teachers and educators around the globe.
itbull joins a long list of music stars who’ve lived their lives onscreen, including Ozzy Osbourne, Jessica Simpson and Nick Lachey, Snoop Dogg, Bret Michaels, T.I., and Russell Simmons.
Pitbull has seen his songs reach No. 1 in 15 countries, and his signature tunes are I Know You Want Me (Calle Ocho), the Kesha duet Timber and Give Me Everything, the latter with Neyo.
Pitbull, currently on a North American arena tour with Enrique Iglesias, has geared his career toward global appeal. That includes performing the World Cup anthem We Are One (Ole Ola) with Jennifer Lopez and Claudia Leitte, and expanding his brand with lines of vodka, clothing and fragrances. He’ll also host the American Music Awards for the second time and through his Honey I’m Home banner, he’ll host a New Year’s Eve special on Fox.
“Our television division at TWC has made an incredible name for itself in creating fresh and entertaining unscripted programming. Partnering with Pitbull, one of the biggest names in music today, on The REAL Change Project and The Lyfe is a phenomenal opportunity that we’re all very excited to get started on,” said TWC Co-Chairman Harvey Weinstein.
