Jessica Alba Named to Yahoo Board of Directors

Posted on June 14, 2022 by Tom Castaneda

Jessica Alba is getting her Yahoo moment…

The 41-year-old half-Mexican American actress and co-founder of the Honest Company has become a Yahoo board member.

Alba was chosen from a group of tech, media, finance, sports entertainment and private equity.

Yahoo selected a group of all-inclusive group of leaders to support its new era of growth and transformation. According to Reuters, author Alba will be joined by Aryeh Bourkoff, the chief executive officer of LionTree, Fouad ElNaggar, the CEO of tech firms Array and Sapho, Michael Kives, founder of investment firm K5 Global, Katie Stanton, who has served in executive operating roles at Twitter and Google, and Cynthia Marshall, the CEO of American basketball team Dallas Mavericks.

“As we enter into a new era of Yahoo, establishing a powerful board of directors with strategic knowledge of diverse industries will drive greater growth, innovation, and scale,” said Jim Lanzone, Chief Executive Office at Yahoo Lanzone said in the announcement. “The intersection of media, tech, product, and content is more relevant than ever and this board represents the best minds in those categories.”

“As a newly standalone company, Yahoo’s business has experienced incredible momentum, reflected in our financial performance, user engagement figures, and perhaps most importantly, the quality of talent that has joined the company over the last several months,” said Yahoo Chairman Reed Rayman.

Jessica Alba to Begin Filming Netflix’s “Trigger Warning” This Fall

Posted on July 14, 2021 by Tom Castaneda

Jessica Alba is pulling the Trigger…

The 40-year-old half-Mexican American actress and entrepreneur will begin filming the action thriller Trigger Warning for Netflix in New Mexico this fall, starring and executive producing her first feature film in a few years.

Mouly Surya is directing from a script by Josh Olson and John Brancato.

Alba plays a traumatized veteran who inherits her grandfather’s bar, and is faced with a moral dilemma after discovering the truth behind his untimely death.

This is believed to be a possible franchise starter with high hopes for its success, considering the reception of the streamer’s other action films, including Spenser Confidential and Extraction.

Best known for her work on James Cameron’s Dark Angel TV series, and the films Sin City and Fantastic Four, Alba recently starred and executive produced Spectrum Originals’ “LA’s Finest,” alongside Gabrielle Union. The series, an action-packed spinoff from Jerry Bruckheimer’s Bad Boys universe, returned for its second and final season this June.

Alba is also attached to the Disney+ documentary series with the working title Parenting Without Borders, which she will host and executive produce. She’s also the entrepreneur behind the billion-dollar Honest Company and Honest Beauty.

Jessica Alba’s Honest Company Surges in NASDAQ Trading Debut

Posted on May 6, 2021 by Tom Castaneda

Jessica Alba is rolling in the dough…

The 40-year-old half-Mexican American actress and entrepreneur’s eco-friendly personal care products brand Honest Co. (HNST) surged 44% in its trading debut on the Nasdaq.

Shares of Honest Co. sold for $16 in their initial public offering to close at $23 per share in trading Wednesday, giving the company a market value of about $2.1 billion.

Honest CEO Nick Vlahos told Yahoo Finance Live that the successful IPO was a “validation” of the company’s strategy.

“We’re a mission driven brand. We are at the forefront of this kind of clean movement as it pertains to how consumers are looking at products from an ingredient perspective, around sustainability, around social responsibility.”

That produced a hefty return for Alba, whose stake in the company she founded a decade ago is worth about $130 million — at least on paper. Alba didn’t plan to sell her shares in the offering, according to a filing with the U.S. Securities and Exchange Commission.

Though she has stepped down as chair of the board, Alba remains a director of the board and is also the company’s chief creative officer.

Alba founded Honest Co. in 2011 as a direct-to-consumer brand built on a commitment to healthy products, free of harmful toxins and chemicals. The Fantastic Four actress has said she got the idea for the company after breaking out in a rash from detergent that she touched while washing her baby’s clothes.

Since then, Honest has grown into a national brand and has partnerships with retail giants including Amazon, Costco, Target and Walgreens.

In addition to baby products like wipes, diapers and shampoos, the company also sells skincare and cosmetics. During the pandemic, Honest expanded its product line to include cleaning supplies, and it paid off. Vlahos said its household and wellness business grew 111% in 2020.

Alba Joins Apple’s Unscripted Technology Series “Planet of the Apps”

Posted on August 30, 2016 by Tom Castaneda

Jessica Alba is ready to App-ly herself to a new project…

The 35-year-old Mexican American actress, author and entrepreneur has boarded Planet of the Apps as a mentor and adviser for the unscripted series co-produced by Apple and Propagate aimed at identifying top up-and-coming app developers.

In addition, Lightspeed Venture Partners, which was the first institutional investor in Snapchat and Alba’s the Honest Company consumer-products startup, has joined the series as venture-capital partner. Lightspeed has committing $10 million to fund the development of apps selected in Planet of the Apps — which Apple is producing as a big piece of branded content to promote the App Store and developing apps for the iOS platform.

Alba, who will also serve as an executive producer, joins Gwyneth Paltrow, will.i.am and Gary Vaynerchuk, who were previously announced as mentors and advisors for the series. Paltrow and will.i.am will also executive produce the project, along with Ben Silverman and Howard T. Owens of Propagate.

“I started The Honest Company because I saw an opportunity in the market for a brand that spoke to conscious consumers and created safe and effective products for every need,” said Alba said in a statement. “As a mentor on Planet of the Apps, I’m looking forward to meeting entrepreneurs looking to address a problem with an innovative solution, and to help them realize their vision. I can’t wait to see the ideas the app developers bring to the table.”

Online applications from app developers interested in participating in Planet of the Apps will be accepted through Wednesday, September 21, with the show slated to debut in 2017.

Alba to Serve as Adviser on NBC’s “The New Celebrity Apprentice”

Posted on August 29, 2016 by Tom Castaneda

Jessica Alba is ready to advise…

The 35-year-old half-Mexican American actress, author and entrepreneur will serve as an adviser on NBC’s The New Celebrity Apprentice.

The series, set in Los Angeles with new host Arnold Schwarzenegger reigning over the boardroom, will premiere at 8:00 pm on Monday, January 2.

In addition to Alba, the founder and chief creative officer of the Honest Company and Honest Beauty, the new season’s advisers include investment guru Warren Buffett, Los Angeles Clippers owner and former Microsoft CEO Steve Ballmer; supermodel and actress Tyra Banks, CEO of the Tyra Banks Company and cosmetics brand Tyra Beauty; and entertainment attorney Patrick Schwarzenegger, Arnold’s nephew.

Lopez: This Halloween’s Best-Costumed Latina Celebrity

Posted on November 2, 2015 by Tom Castaneda

There’s no doubt celebrities know how to go all out for All Hallows‘ Eve. And some don’t hold back at all.

Here’s a look at the most spook-tacular Halloween costumes by Hispanic celebrities this year, including this year’s best-dressed Latina Jennifer Lopez.

The 46-year-old Puerto Rican singer/actress and American Idol judge, who is prepping for her Las Vegas residency, was nothing short of drop dead gorgeous as a self-described “haute couture skeleton.”

Lopez and her boyfriend Casper Smart attended Heidi Klum’s annual Halloween bash in New York City.

She may say she’s “trouble,” according to her Instagram account, but Gina Rodriguez looked like she’d found trouble in her costume.

The 31-year-old Puerto Rican actress and Jane the Virgin star dressed up as a broken china doll.

It may be Halloween, but it was more like The Nightmare Before Christmas for Nicole Richie.

The 34-year-old part-Mexican American television personality and fashionista dressed up as Mr. Jack Skellington, the king of Halloween Town in the classic animated film from Tim Burton.

It appears one costume wasn’t enough for Alessandra Ambrosio…

The 34-year-old Brazilian supermodel and Victoria’s Secret Angel traded in her wings for horns as she donned a racy red devil costume to host her Heaven And Hell party in Los Angeles.

But Ambrosio didn’t just flaunt her supermodel figure and set temperatures soaring in her red costume, she also proved to be one hot momma.

She shot a selfie of herself dressed as Little Red Riding Hood, with her son dressed as an adorable fire house dalmatian.

She may be the head of The Honest Company, but Jessica Alba is claiming she invented Post-Its.

The 34-year-old half-Mexican American actress and her BFF Kelly Sawyer wore matching costumes worn by the characters on the poster for the classic chick flick Romy and Michele’s High School Reunion.

Fergie proved to be the cat’s meow in her Halloween costume.

The 40-year-old part-Mexican American singer and Black Eyed Peas member and her actor-husband were a match made in heaven as Chanel designer Karl Lagerfeld and his beloved cat Chopette at the Casamigos Tequila Halloween party in Los Angeles Dascha Polanco.

Dascha Polanco knows how to “work it, work it, own it.”

The Dominican actress and Orange Is the New Black star dressed up as Julia Roberts in the iconic ‘90s flick Pretty Woman in New York City.

Alba’s Honest Company to Offer New Moms 16 Weeks Paid Maternity Leave

Posted on September 18, 2015 by Tom Castaneda

Jessica Alba is taking a stand for mothers (and fathers) at the her own company…

The 34-year-old half-Mexican American actress and entrepreneur has revealed that her Honest Company will be offering new mothers 16 weeks of paid maternity leave, starting in 2016.

Alba, who co-founded the company, announced the news at the Dreamforce conference in San Francisco on Thursday.

“It will pay for itself,” she said, according to reporters in the audience. New fathers at Honest Company will be offered eight weeks paid paternity leave (with an option to extend for another 8 weeks unpaid).

The paid parental leave The Honest Company is offering is well-above the nation’s average.

The Family and Medical Leave Act requires companies of a certain size to give their employees 12 weeks unpaid parental leave. Paid leave is up to individual employers to decide. The Department of Labor reports only 12% of Americans working in the private sector have access to paid family leave through their employer.

“I love when we hire people who are parents, because I know they are going to multitask,” Alba said, according to NBC, garnering applause from the audience.

Alba Promotes Her Honest Company Products in South Korea

Posted on May 5, 2013 by Tom Castaneda

Jessica Alba is taking her line of eco-friendly baby and home products to Asia…

The 32-year-old half-Mexican American actress returned to South Korea to promote the Honest Company and participate in the Seoul Design Forum 2013 last week.

Alba, best known in South Jorea for her role in Fantastic Four, launched her business last year. The Honest Company offers a collection of toxin-free household goods, diapers, and body care products.

Alba, who was saluted at Self’s Women Doing Good Awards last year, brought along her Korean-American business partner Brian Lee on the trip.

“When I was pregnant, I developed allergic reactions to a washing detergent, which was among baby products that were known to be relatively safe,” Alba was quoted as saying by Yonhap News. “If I could be allergic, I thought about how bad it could be for the baby. I learned that many products out there contain toxins.”

Her company is named after her older daughter, Honor Warren.

The mother of two is said to be actively involved in every step of the business, from brainstorming ideas to designing the product and packaging, as well as the brand image.

“When Jessica Alba doesn’t have to be on the production set she comes to the office every day,” said Lee.

The actress also gave a speech during the forum, and emphasized the importance of “thinking outside the box” when it comes to business.

Alba tweeted photos of various local dishes such as raw crab and spicy octopus, and wrote Noryangjin Market, one of the largest seafood markets in East Asia, has “the freshest lobster ever.”

Alba has yet to visit Korea as part of a movie promotion tour, but she was in the country in April 2012 on a family vacation. Her low-profile visit made headlines as she posted photos taken in front of local tourist sites — from traditional palaces to seafood markets and shopping districts.

Alba Returns as a Guest Blogger on iVillage

Posted on April 15, 2012 by Tom Castaneda

Practice makes perfect… And, Jessica Alba is about to get plenty of writing practice this month.

The 30-year-old half-Mexican American actress—who is planning to release a book about her quest to create a natural, non-toxic life for her family—returns to iVillage as a CelebVillage guest writer this month.

Alba, who previously blogged for the site before the birth of her second daughter, debuted her first new post on Thursday. Alba writes about welcoming new daughter Haven into the growing family, and how she and husband Cash Warren prepared their eldest daughter, 4-year-old Honor, to be a big sister.

Alba also talks about her own style of parenting and how she strives to provide her daughters with a non-toxic environment. Earlier this year, Alba launched The Honest Company with business partner Christopher Gavigan, which aims to provide safe, eco-friendly and affordable products for families.

“We’re thrilled to welcome Jessica Alba as our celebrity blogger-in-residence for April,” says Serena Kappes, iVillage Entertainment Editorial Director. “She joins an impressive group of high-profile women and moms who have penned CelebVillage blogs.”

iVillage began its CelebVillage endeavor in Fall of 2011, focusing on the parallels between Hollywood and everyday moms. It has featured guest writers Denise Richards, Alanis Morissette, Ricki Lake, Katherine Heigl, Felicity Huffman and Elizabeth Banks.

Click here to read Alba’s most recent post.

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