Zeta Bosio is helping find and develop new talent…

The 63-year-old Argentine rock musician, record producer and disc jockey – better known as the bassist of Soda Stereo – has teamed up with multicultural music platform Hit Me! to help propel emerging acts.

Aspiring artists and bands will be encouraged to upload their musical projects through the Hit Me! platform and YouTube channel, where Bosio will analyze them and select the most promising talents to further expand their careers via advertisement, promotion, and more.