Tag Archives: Grupo Modelo

MGM Developing TV Series Based on the Life of Luis Miguel

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He’s known as El Sol de México, but Luis Miguel’s light could soon shine beyond the Mexican border.

MGM is developing a television series based on the life of the 46-year-old Mexican superstar, an icon in Latin America.

Luis Miguel

The project hails from a Spanish-language joint production venture MGM set with Mexican entrepreneurs Miguel Aleman and Antonio Cue.

Aleman and Cue’s Gato Grande Productions aims to develop content for the worldwide market. Expanding into Spanish-language production has been a goal of Mark Burnett, president of MGM Television and Digital.

“We see the value of premium content for the Spanish-speaking market throughout the world, and we look forward to many additional projects across all platforms that we can now develop with Antonio, Miguel and Gato Grande. This is only the beginning,” Burnett said.

A native of Puerto Rico, Miguel got his start in music as a teenager in the early 1980s, winning a Grammy in 1985 at the age of 14 for his duet with Sheena Easton, “Me Gustas Tal Como Eres.” He has collected another four Grammys to date and has sold more than 100 million records worldwide.

“It has taken me a long time to want to tell my story and I have been looking for the right team to tell it the way it should be told,” Miguel said.

Aleman is a radio and TV entrepreneur and former Televisa executive. Cue is the grandson of a founder of the Mexican brewery Grupo Modelo and is a former owner of the Major League Soccer team Chivas USA.

“Antonio and I have been looking to get into the content business for some time and after forming a deep personal relationship with Mark, we knew that the timing and opportunity were just right.” said Aleman. “To be able to launch our company Gato Grande with the story of Luis Miguel, one of the most important, legendary talents in music, is very exciting,” added Cue.

Carla Gonzalez Vargas, an author and filmmaker who helmed the 2015 documentary Alivio, will oversee the Miguel series in her role as Gato Grande’s head of development.

Maná to Support Its Upcoming Album with Montejo-Sponsored U.S. Tour

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Maná is ready to run north of the border…

The iconic Mexican rock band, consisting of vocalist/guitarist Fher Olvera, drummer Alex González, guitarist Sergio Vallín and bassist Juan Calleros, will embark on a U.S. tour in support of the group’s upcoming album this June with sponsorship from Mexican Montejo beer, according to brand representatives.

Maná

The announcement coincides with the release of Maná’s first single and video from their upcoming album. “Mi Verdad” is the band’s first collaboration with Shakira.

In addition to signing on for Maná’s nationwide tour, Montejo, a newcomer to the Mexican beer market in the U.S., will produce special promotions, including a sweepstakes to attend a private concert by the group in one of the brand’s breweries in Mexico.

“Montejo is a very authentic Mexican beer,” says Patricio Ferrara, director of marketing for Montejo, who says the brand aims to appeal to Spanish language-dominant Mexican consumers in the United States. “For us, it was a very natural partnership with Maná, who we consider to be the best and most authentic Mexican rock band.”

Montejo is produced in Oaxaca by Grupo Modelo and imported to the U.S. by Anheuser-Busch, which bought Grupo Modelo in 2013.

“Montejo is one of the few beers made in México and imported to the United States that doesn’t try to adopt an Anglo personality or try to change what it is,” said, Maná frontman Fher Olvera, who deemed the beer “delicious.”

“It’s important for us to feel the connection with our heritage and our fans, especially when we are traveling,” he added. “We can’t be more proud of having Montejo as our sponsor to help us celebrate our music with our fans in the United States.”

Ferrara said that the brand has made “a significant investment” into its partnership with Maná, set to raise awareness with its Latino target consumers at Maná’s sure to be sold-out concerts. Winners of four Grammy Awards and seven Latin Grammy Awards, Maná is the most successful Latin rock band in the U.S., and the world.

“The partnership will be the largest asset the brand leverages in 2015,” Ferrera said. Maná’s new album is expected in March.

The Mexican rock stars are also set to play the first Rock in Rio USA, taking place in Las Vegas in May.