Carlos Vives’ music isn’t the only thing that does a body good…

The 51-year-old Colombian singer, composer and actor, a three-time Latin Grammy winner, is the latest celebrity to join America’s Got Milk? campaign.

In the advertisement aimed at promoting the benefits of drinking milk, Vives appears seated with a guitar in one hand, a glass of milk in the other, and, naturally, sporting the famous “milk moustache.” The copy reads “music for the soul, protein for the body.”

Vives’ Got milk? ad ] will launch in national Hispanic magazines in August, following the countless other celebrities who have taken part in the campaign testifying to their love of milk, including Salma Hayek and telenovela star Aracely Arámbula.

The musician “always makes sure that he and his kids (his four children) eat a good breakfast that includes milk, naturally rich in nutrients,” according to an announcement released by his publicists.

Vives, who has sold more than 17 million discs and is known for his easygoing ways and the deep roots of his musical style, is always concerned about the nutrition of his family, says the release.

“I love having a glass of freezing cold milk with breakfast. It gives me the proteins and other nutrients that I need and the energy to help me face the morning and prepare me for my shows,” says Vives.