It’s a paradigm shift for Luis Gerardo Mendez…

The 32-year-old Mexican actor, considered one of his country’s fastest-rising stars, has signed with entertainment talent agency Paradigm.

As part of the deal, which was announced at the third edition of the Los Cabos International Film Festival, Mendez will be represented in all areas.

Mendes gained acclaim and a strong fan following after his performance as the partying son of a supposedly bankrupt millionaire in Gaz Alazraki’s Nosotros los nobles/

He most recently appeared in Sebastian del Amo’s Cantinflas, Mexico’s foreign-language Oscar entry.

Nobles became Mexico’s highest-grossing movie ever in early 2013, taking in $28 million for distributor Warner Bros., while Cantinflas, released by Pantelion Films, is the biggest foreign-language hit so far this year in the U.S. with a $6.4 million gross.

Mendez is the star, co-creator and exec producer of Netflix’s first Spanish-language original series, Los Escorpiones, which will go into production in three weeks, scheduled for a 2015 bow. The series is helmed by Alazraki.

Mendez is also attached to star in Fox International Productions’ The Brothers Huffington-Fynne, a comedy originally developed for Sascha Baron Cohen. He’ll play four roles in the film.

Mendez is also the face of Pepsi in Mexico.