Xavi Makes History with Fourth No. 1 of 2024 on Billboard’s Regional Mexican Airplay Chart

Xavi’s young music career is in full bloom…

The 20-year-old Mexican American singer-songwriter has added a fourth No. 1 on Billboard’s Regional Mexican Airplay chart as “Flores” rises 3-1 to lead the December 21-dated list with the Greatest Gainer honors of the week.

XaviNotably, he’s landed all his No. 1 songs in 2024, dating to his first, “La Diabla,” in February.

“Flores” was released on October 11 on Interscope/ICLG as one 14 tracks on Next, Xavi’s debut studio album, which made a Nos. 9 and 6 entrance on the Top Latin Albums and Regional Mexican Albums charts, respectively.

“Flores” rises to the summit on Regional Mexican Airplay with a 29% gain in audience impressions to 7.2 million, earned during the December 6-12 tracking week in the U.S., according to Luminate.

It trades places with Grupo Frontera’s “Hecha Pa’ Mi,” after the latter’s 1-3 dip with 17% decline in impressions.

The new win makes Xavi the first soloist with the first four songs of his career to all hit No. 1 in a single year on the chart. It also places him in a tie with Christian Nodal for the most No. 1s by a soloist in a single calendar year, since Regional Mexican Airplay launched in 1994, both with four champs in 2024 and 2021, respectively.

Further, Xavi ties with six other acts for the third-most champs overall in a single year. Going back to when the 30-year-old chart launched, and Calibre 50 continues to lead the pack with the most rulers, with 26 career No. 1s.

Here’s a recap of the acts with the most No. 1s in a single calendar year on Regional Mexican Airplay:

6, Grupo Frontera (2023)
5, Grupo Frontera (2024)
4, Xavi (2024)
4, Grupo Firme (2022)
4, Christian Nodal (2021)
4, Calibre 50 (2020)
4, Banda MS de Sergio Lizárraga (2017)
4, Los Tigres del Norte (1997)

Elsewhere, “Flores” takes Xavi to an equal No. 3 high as his past two entries on the overall Latin Airplay chart: “Corazón de Piedra” (June) and “#OOTD” (August).

Latin Mafia Signs Exclusive Record Deal with Rimas Entertainment

Latin Mafia has a new deal…

The Mexican act – consisting of brothers Milton, Emilio and Mike de la Rosa – has signed an exclusive record deal with Rimas Entertainment.

Latin MafiaThey join the label that’s home to Latin music stars Bad Bunny, Eladio Carrión and Arcángel, among others.

News of the group’s signing comes after they secured slots in global music festivals, including their U.S. debut at CoachellaSueños in Chicago and Summerfest in Milwaukee.

As independent artists, Latin Mafia has grown a dedicated pool of fans with only an eclectic handful of singles that gained traction on Spotify, where they boast nearly seven million monthly listeners.

Based in Mexico, the trio’s sound ranges from R&B, reggaeton and trap, to indie, pop, afrobeats and EDM.

Latin Mafia tells Variety their debut album, which is said to be released later this year, will be “very different” than their previous releases.

“We’re experimenting a lot and changing even more,” the group said jointly. “We could say that on the album everything starts from contrast — of saturation and noise, with the non-existent and almost barely perceptible; of the simple and the exaggerated, as well as the reasonable and the irrelevant.”

The group described signing a deal with Rimas as “synergetic,” adding that “we feel Rimas is a record label with a very young mentality.” They continued, “[Rimas] understands this industry is always changing and that today, the music industry stands for something totally different than it did [before].”

Junior Carabano, vice president of Rimas, said the signing was a “testament to our expansion in Mexico,” adding that the deal took a year to complete. The deal was said to have involved multiple bids from other major labels.

“This amazing achievement is the result of a year of hard work, and I am incredibly grateful to have made it a reality,” said Carbano. “This has been my biggest priority over the past 12 months, and signing Latin Mafia means a lot to me personally. We’re honored to welcome them and appreciate their trust in our work. We’re excited to embark on this adventure, giving them our best to bring their music to expansive new audiences in Mexico and around the world. I can’t wait to write their next chapter together and make history.”

Latin Mafia’s biggest songs include “Patadas de Ahogado,” “Flores,” “Julietota,” “Se Fue La Luz,” and “No Digas Nada.”

The band has already completed dates at Lollapalooza Argentina, Lollapalooza Chile, Costa Rica’s Picnic Festival, Colombia’s Estereo Picnic, Guatemala’s Empire Music Festival, and Justas Festival in Puerto Rico. They’re set to perform for Mexico’s Baja Beach Fest on August 10.