Tag Archives: Flamin' Hot

Jesse Garcia to Star in the Eva Longoria-Directed “Flamin’ Hot” Film

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It’s a flamin’ hot time for Jesse Garcia.

The 38-year-old Mexican American actor and former Quinceañera star has landed the lead role in Eva Longoria’s feature directorial debut Flamin’ Hot from Searchlight Pictures and Franklin Entertainment.

Jesse Garcia

Garcia will play Richard Montanez, the architect of the Flamin’ Hot Cheeto, while Annie Gonzalez of Gentefied will portray his wife, Judy.

Flamin’ Hot tells the true life story of Richard Montanez, the Frito Lay janitor who took inspiration from his Mexican American heritage to create Flamin’ Hot Cheetos, the snack that disrupted the food industry and became a pop culture phenomenon.

Desperate Housewives actress and Telenovela, Grand Hotel, and Devious Maids EP Longoria beat out several directors for the job after impressing Franklin and Searchlight with her authentic approach to the project.

“It has been my biggest priority to make sure we are telling Richard Montañez’s story authentically,” said Longoria in a statement. “I am so happy to have two extremely talented and fellow Mexican-Americans on board in these pivotal roles. Jesse and Annie have a deep understanding of our community and will be able to help tell this story of great importance for our culture.”

Also new to Flamin’ Hot is scribe Linda Yvette Chavez who has come aboard for revisions on the Lewis Colick-penned screenplay. Chavez is the creator of Netflix’s Gentefied and she’s also adapting I Am Not Your Perfect Mexican Daughter at the streamer for America Ferrera’s upcoming directorial debut.

Garcia appears in the Searchlight Pictures title Under the Same Moon, alongside Kate del Castillo and Ferrera. He has been widely recognized for his role in the highly acclaimed Quinceañera winner of the Audience Award and the Grand Jury Prize at the 2006 Sundance Film Festival. For his performance as Carlos, Garcia was nominated and won the prestigious ALMA Award (American Latino Media Arts) as Outstanding Actor in a Motion Picture in 2007. Garcia can also be seen in The Avengers.

Gonzalez is a Chicana actress and East Los Angeles native. She grew up singing with the band Quetzal, (which has been a noted force in the Chicano movement), was one of the original dancers on Jamm X Kids for the WB and has been appearing on TV since the age of 10. She is most known for her roles in Gentefied, Vida, Shameless, and Legion. She was recently cast in the ABC pilot, Bucktown starring opposite Jane Lynch and Nicole Richie. Gonzalez also has a YouTube page with videos dedicated to her thoughts on spirituality, self-love, peace, positivity and living life as a Latina.

Eva Longoria to Direct & Executive Produce HBO Max’s “The Gordita Chronicles” Pilot

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Eva Longoria has lined up her next directorial project…

The 45-year-old Mexican American actress/producer will direct and executive produce The Gordita Chronicles pilot at HBO Max.

Eva Longoria

The single-camera family comedy hails from Josh Berman’s Osprey Productions, Zoe Saldana’s Cinestar Pictures, and Sony Pictures Television, where Berman’s Osprey Prods is under a deal.

Written by Claudia Forestier, The Gordita Chronicles centers on a willful, chubby, 12-year-old Dominican who struggles to fit into hedonistic 1980s Miami as her family pursues the American Dream.

Brigitte Munoz Liebowitz serves as executive producer and showrunner. Longoria executive produces via her UnbeliEVAble Entertainment. Zoe Saldana, Mariel Saldana and Cisely Saldana executive produce for Cinestar Pictures.

Sony Pictures Television is the studio.

Longoria will be making her film directorial debut with Searchlight’s Flamin’ Hot, an inspiring biopic about the janitor turned executive who created the flaming hot Cheetos snack. She’ll also direct the workplace comedy 24/7 and star alongside Kerry Washington for Universal and direct the action comedy Spa Day for Sony.

The former Desperate Housewives star made her television directing debut on Devious Maids in 2014. Her television producing/directing credits also include ESPN 30 for 30 documentary Versus, and episodes of Black-ish, The Mick and Telenovela.

Longoria made her pilot directing debut with the CW’s Glorious.

 

Bad Bunny Appears Opposite Chester Cheetah in New Flamin’ Hot Crunchy Cheetos Commercial

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Bad Bunny has a flamin’ hot friendship…

The 26-year-old Puerto Rican Latin trap and reggaeton star and Chester Cheetah are BFFs in a new Cheetos commercial.

Bad Bunny & Chester Cheetah

In the 30-second spot, Bad Bunny is seen making music at the recording studio. He’s then handed a bag of Flamin’ Hot Crunchy Cheetos by Chester, which sparks immediate inspiration for the song in the commercial.

“I dress like this, I’m not going to change/ If you don’t like it, you don’t have to see,” he chants in Spanish.

Speaking Spanglish and rocking Cheetos fingers, he then says: “In life, you can choose to leave things just like they are or you can choose to leave your mark.”

The commercial is part of the “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“I’m leaving my mark in many ways,” he previously told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

In addition, Cheetos teamed up with the singer’s Good Bunny Foundation to give back to the Hispanic community with a $500,000 commitment.

Eva Longoria to Star Opposite Ice Cube in Untitled Sci-Fi Film for Universal

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Eva Longoria is breaking the Ice…

The 45-year-old Mexican American actress, producer and director will star opposite Ice Cube in an untitled grounded sci-fi movie, with Patrick Aiello and Timur Bekmambetov producing. Rich Lee will direct from a script by Kenneth Golde.

Eva Longoria

Plot details are vague other then it being described as a grounded sci-fi film in the vein of District 9 already that touches on themes of privacy versus surveillance. Universal has greenlighted the film and has fast tracked it by having it go into production this month.

Universal landed the package last month and what really sealed the deal was the technology that Bekmambetov has been fine-tuning ever since signing his five-picture deal with the studio. The idea behind this format that was part of the presentation is a production that had the look of commercial event film but at the budget of a contained thriller. This new technology will allow for a fully remote production with all actors and crew working from their individual separate locations. So basically if Cube or Longoria wanted his part of the shoot to be done from his home, it could be done without a problem and with crew working from somewhere else.

The shoot would be a first of its kind at this scope and is not only done at a lower budget but also provides the safe working environment every studio is trying to achieve during the COVID-19 pandemic.

Longoria, who recently signed with WME, was most recently seen Dora and the Lost City of the Gold and Slyvie’s Love. She also set to star in Flamin’ Hot for Searchlight, the recently announced Spa Day for Sony and 24/7 for Universal, which she will also direct.