Enrique Iglesias has a new influence…

The 48-year-Spanish superstar and Influence Media Partners have agreed to a major partnership deal.

Influence and Iglesias have partnered on the rights management of his pre-2021 recorded music rights, according to a press release, including his independent masters and his Universal recorded music royalties, along with name, image and likeness (NIL) rights to expand future licensing opportunities for the singer.

This marks the first NIL deal for Influence Media, which last year partnered with Black Rock and Warner Music Group for funding and infrastructure.

“My songs hold immense significance for both my fans and me,” Iglesias said in a statement. “I’m excited to be working with the Influence Media team. I feel confident we will build an enduring partnership for my music and future projects.”

“Enrique is a global icon and having him as a part of our Influence Media family is a game-changing moment for us,” added Lylette Pizarro, Influence Media founder/co-managing partner. “For a quarter of a century, he has captivated fans globally with chart-topping and record-breaking hits. From ‘Experiencia Religiosa’ to ‘Hero’ and ‘Bailando’ to ‘I Like It’ and  ‘Be With You,’ there are few artists who come close to accomplishing what Enrique has achieved commercially. He has played a pivotal role in introducing bilingual music to the masses. We couldn’t be more excited to partner with one of the most recognizable figures in modern music.”

“It has been an honor to be part of Enrique’s team for more than two decades,” said John Branca, partner/head of music at Ziffren Brittenham, who represented Iglesias in the deal. “As the most successful Latin artist of all time he is also one of the most accomplished and beloved artists of his generation. Enrique was highly selective in choosing a partner with whom he will enhance his already monumental legacy.”

With a career that spans over three decades, Iglesias is one of the first Spanish-language acts to successfully cross over into the English-language market. He has placed five top 10 hits on the Billboard Hot 100, including “I Like It,” “Tonight (I’m Lovin’ You)” and “Hero.” He’s also placed three top 10 albums on the Billboard 200 (Escape, Euphoria and Sex And Love) and 27 No. 1 hits on the Hot Latin Songs chart.

Currently on the U.S. Trilogy Tour with Pitbull and Ricky Martin, Iglesias most recently scored his eighth No. 1 on the Tropical Airplay chart with his bachata collab “Así Es La Vida” with Maria Becerra. He is set to drop his new album, Final Vol. 2, next year.

Influence Media previously acquired the commercially-released master recording catalog of Blake Shelton for his 2001-2019 output, Future’s song publishing catalog and Puerto Rican songwriter-producer Tainy’s song publishing catalog from 2005-2021, among other investments.