DannyLux’s got (Fender) next…
The 19-year-old Latino musician has been announced as a member of the new class of Fender Next, an artist development program designed to elevate rising musicians that are pushing guitar forward in music.
Born Daniel Balderrama, DannyLux was born and raised in Palm Springs, California. His love of music began at 6 years of age when his father brought home a guitar that had seen better days.
Daniel’s goal: to write powerful music that will calm you and make you feel better. To inspire people and help them in their time of need, is worth more to him than any amount of money.
But DannyLux isn’t the only Latin act making the grade.
Yahritza Y Su Esencia have been announced as part of the new class of Fender Next.
“When I play my guitar, I am able to dream out loud,” Yahritza says about being part of this program. “I drift into a space that is just me, my guitar and my thoughts and it is a big part of how I roll these ideas out, when writing music.”
Mexico’s Bratty is also part of the new class. He’s a bedroom pop / garage / surf rock project of guitarist and singer-songwriter
This year marks its fifth installment, with previous artist alumni being Sam Fender, Phoebe Bridgers, Wet Leg and others.
The 25 artists have been chosen from across North America, Australia, Europe, Asia and Latin America.
This year’s honorees include:
Dayglow (US)
Cafune (US)
Jean Dawson (US)
Bartees Strange (US)
Adi Oasis (US)
Momma (US)
Wallice (US)
Yahritza y Su Esencia (US)
DannyLux (US)
Devon Gilfillian (US)
49 Winchester (US)
Cecilia Castleman (US)
Luna Li (CA)
Bratty (MX)
Samm Henshaw (UK)
The Mysterines (UK)
Ruti (UK)
Deyaz (UK)
Tommy Lefroy (UK)
Grentperez (AU)
Ruel (AU)
BREIMEN (JP)
Chili Beans. (JP)
Sunset Rollercoaster (TW)
Wen Zhaojie (CN)
Artists involved in Fender Next receive a welcome pack which includes a guitar from the Player Series, loaded with a commemorative gold pick guard, a Custom Fender Road Case and guitar strap, a Mustang Micro, a pedal from Fender’s Hammertone TM series (which will be selected to match to each artists unique sound), as well as PreSonus HD9: Professional Monitoring Headphones.
Those involved will be boosted through Fender’s marketing and social content on TikTok and Instagram, as well as being included on official Fender playlists on music streaming services.
To check out more from this year’s artists, check out the Fender Next playlist on Spotify.