Marc Anthony Buys E1 Electric Powerboating Team in Miami

It’s smooth racing for Marc Anthony

The 55-year-old Puerto Rican singer, songwriter and actor has expanded his sport-related empire by becoming the owner of the new E1 electric race boat championship Team Miami.

Marc-AnthonyAnthony, a minority owner of the NFL’s Miami Dolphins and owner of the artists and athletes agency Magnus Media, joins a star-studded line-up of E1 team owners that includes Tom Brady, Rafael Nadal, Steve Aoki, Sergio Perez, Didier Drogba and Virat Kohli.

Their respective teams will compete in the first-ever E1 event next February 2-3 in Jeddah, Saudi Arabia. E1 is the first electric raceboat championship sanctioned by the Union Internationale Motonautique (UIM), the world governing body of powerboating, and promotes a racing series powered solely by electric, and based on clean technologies to protect our waters and coastal areas.

Marc Anthony, E1, Team MiamiIn addition to owning the new team, Anthony and Magnus will also host E1 in the U.S in a 2025 Miami event that will include races, the Acceleration Festival fan village and a star-studded live concert.

“It is going to be a couple of days of culture, entertainment, style, sexiness, just the right amount of danger,” says Anthony in a video released on Monday (December 18). “It’s a blank canvas. I’m making every phone call. I’m starting now for what’s going to happen in 2025.”

While Anthony is first and foremost a music star, he has stakes in many ventures, including a minority ownership in the NFL’s Dolphins. That experience in particular has helped him understand the intricacies of running a team and provided him with the macro view of launching a championship and making the experience as “exhilarating” as possible, he says.

“It wasn’t only just owning the Miami Dolphins,” he says in the announcement video. “It was the stadium and the 300 acres around it. I see it the same way. I’m interested in finding a way that the race experience […]is as eventful as possible and quality and hair-raising.”

Felipe Pimiento, COO of Magnus added: “This is a very exciting venture for us at Magnus. It continues to solidify our footprint in the sports world at various levels.” Anthony joins a list of hugely influential owners that E1’s founders hope will help amplify E1 presence and awareness.

“E1’s list of owners exemplifies how our championship’s strategy is leading the way in sport marketing, and we are thrilled to have Marc join our roster of global icons,” says Rodi Basso, CEO and co-founder of E1.

“It’s a great sign for the future of E1 that we are already speaking about our season 2 destinations, and with Marc bringing our championship to Miami, I could think of no finer place for E1 to make its United States debut,” adds Alejandro Agag, Chairman and co-founder of E1.

Marc Anthony’s Magnus Media Signs New Venture with Beverage Company BELIV

Marc Anthony has a new unBELIVable deal…

The 51-year-old salsa singer’s Magnus Media has signed a new venture with BELIV.

Marc Anthony

BELIV, a leader in the beverage business, has a portfolio of more than 28 brands with a presence in over 24 countries worldwide. 

The endeavor brings together Beliv’s innovative approach to beverages with their respect for Latin America and Magnus´s world-class, passionate, talent and athletes, who embrace their Latin culture to connect fans across the globe.

The companies proudly join forces to create unique beverage propositions based on the richness of Latin America and the passion of Latin people. 

Marc-Anthony

Catherine Shanahan, internationally recognized leader in sustainable eating and nutrition, who oversees nutritional aspects of the developed beverages, is the expert advisory of this new company.

The first two brands co-developed by the endeavor include two clean energy beverages: OCA, a plant based energy drink powered by tapioca, an extract of the cassava root, that gives you a long-lasting boost without the crash and burn. 

The cassava root, is a powerful and natural source of energy originally from the Amazonian rainforest. OCA it’s organic, vegan, gluten free, low in sugar and natural caffeinated ideal to provide the energy boost the way nature intended. The line comes in three flavors —Mango, Berry Acai, Guava Passionfruit.

AZU, a clean sparkling energy drink inspired by the Iguazu falls of Misiones Argentina, which is also the epicenter of the yerba mate.Yerba Mate is a powerful and functional ingredient, loaded with more antioxidants than green tea and naturally caffeinated to give a natural boost, mental clarity and long-lasting energy. AZU it’s organic, vegan, low in sugar and all the ingredients come from natural source, also has no preservatives. The line comes in two flavors —Pineapple & Grapefruit.

“I’ve had the amazing opportunity to travel around Latin America for over three decades, discovering the unique flavors of each country,” says Anthony. “I’ve tasted amazing fruits, with incredible beneficial properties and I want to share that with the world. Partnering with companies like Beliv, allows us to continue to share our beautiful culture in many different ways.”

In 2020,OCA and AZU will be available in the United States with an e-commerce platform and retail. Beverages will be distributed by health & wellness product distributors and brand accelerators like Critical Mass Group. 

Starting this month both brands will be available in regional and specialty chains in Southern California and subsequently will expand to Florida, New York, Oregon and Texas.  

Puerto Rico will also have the opportunity to enjoy OCA and AZU.  The partnership will work closely with CBC, the distribution partner for that territory, to make the product accessible in every supermarket and convenience store in the island.

The partnership will be supervised by Felipe Pimiento (Magnus COO)Carlos Sluman (Beliv CEO) and Gabriela Ramirez as head of the venture for both companies.