Marcus Coloma is False-ifying his resume with a soapy new role…

The part-Spanish American actor has landed a series-regular role on ABC’s comedic soap pilot False Profits.

The project is set in the world of cosmetics marketing, from former Code Black writer-producer Kayla Alpert, Jason Reed and ABC Studios.

Written by Alpert, False Profits is described as Desperate Housewives meets Glengarry Glen Ross. It follows a team of down-and-out women in suburban Arizona as they fight their way to the top of the cutthroat world of a multi-level marketing cosmetics business.

Coloma will play Clark Steedler, Lila’s baby-daddy and Hilary’s (Shelley Hennig) ex who has been in and out of her life ever since she got pregnant

Coloma starred in the Beverly Hills Chihuahua films, and his television credits include Major Crimes, South Beach and Lucifer.