Garcia to Star in El Rey’s TV Adaptation of Robert Rodriguez’s “From Dusk Till Dawn”

Jesse Garcia has a new role that will have him working from dusk till dawn

The 31-year-old Mexican American actor is set to star in El Rey’s first original series From Dusk Till Dawn, a 10-episode series based on the cult horror movie by the English-language network’s founder Robert Rodriguez and Quentin Tarantino.

Jesse Garcia

Like the film, the El Rey/FactoryMade-produced series centers on career criminal Seth Gecko (portrayed by D.J. Cotrona) and his older, seriously unstable brother Richie (Zane Holtz).

The roles were played in the film by George Clooney and Tarantino, respectively.

Garcia, tarred in the award-winning film Quinceañera, plays Freddie, a new character created for the series — a Texas Ranger who sets out in pursuit of the infamous Gecko brothers.

Also joining the series in a recurring role is Don Johnson who will take on the role of Sheriff Earl McGraw, played by Michael Parks in the movie.

Rodriguez wrote the series and is directing the first two episodes. He’s executive-producing with Carlos Coto, who serves as showrunner.

Filming has started this week in Austin.

Rodriguez’s El Rey Network Partnering with Univision

Robert Rodríguez is getting into business with Univision

The Spanish-language network has announced a new partnership with El Rey Network, the upcoming English-language cable network from the 44-year-old Mexican American filmmaker and John Fogelman and Cristina Patwa’s FactoryMade.

Robert Rodriguez

El Rey is set to launch at the end of the year via Comcast. 

Univision will be responsible for the back-office operations, sales and distribution of the network.

“The El Rey Network is going to be the home of kick-ass entertainment,” said Rodriguez at Univision’s upfront presentation.

The first shows from El Rey, according to the El Mariachi director, will be a TV version of his and Quentin Tarantino’s Dusk Till Dawn film and a still-unnamed action series developed by Fringe and Star Trek Into Darkness producers Alex Kurtzman and Robert Orci’s K/O Paper Products.