Carmelo Anthony is having a hero(es) moment…
The 37-year-old professional basketball player and NBA superstar has joined the project Lil’ Heroes, an animated series based on the NFT collection, from Exile Content Studio and Spanish artist Edgar Plans.
Anthony and his producing partner and co-founder of his Creative 7 content company, Asani Swann, will executive produce the series and Anthony also will voice one of the characters in the series.
“We are overjoyed that Carmelo Anthony, a real superhero in today’s sports world, as well as Asani Swann and Creative 7, are coming aboard as our partners to executive produce the anticipated Lil’ Heroes TV series based on the successful NFT collection we launched earlier this year,” said Daniel Eilemberg, co-founder of Lil’ Heroes and Exile President of Content. “With Melo to voice one of the characters, it is sure to delight and attract fans everywhere to the series and hopefully to the Lil’ Heroes franchise.”
“We are excited to be partnering with Exile on what we believe is one of the most unique and innovative ideas for an animated series in a long time,” said Anthony. “At Creative 7, we are always looking to support dynamic projects like this that are reinvigorating the traditional content landscape. It’s an honor for me to be voicing one of the Lil’ Heroes and we can’t wait for everyone to see what’s in store for this project.”
“It’s been incredible to seek inspiration for a new ‘Lil Heroes’ character from a sports icon, and I’m thrilled to have been able to bring it to life through the design of a new, unique NFT,” said Plans. “It is gratifying to have Carmelo Anthony now join us for this artistic journey and help bring our ultimate vision to screens everywhere.”
For his participation, Anthony will get his own one-of-one Lil’ Heroes NFT designed for him by Plans.