Peso Pluma & Eslabon Armado Make Billboard Hot 100 Chart History with “Ella Baila Sola”

Peso Pluma and Eslabon Armado are making Billboard Hot 100 history…

The 23-year-old Mexican singer and the American Regional Mexican group have each logged their first Top 10 on the Hot 100 with “Ella Baila Sola” on the chart dated April 22, 2023.

Peso Pluma & Eslabon ArmadoEslabon Armado and Peso Pluma’s “Ella Baila Sola” soars 17-10, led by 24.4 million streams, up 30%, as it wins the Hot 100’s top Streaming Gainer trophy, and jumps 6-3 on Streaming Songs.

Quartet Eslabon Armado, from California, and Peso Pluma, from Mexico, each reach the Hot 100’s top for the first time – as “Ella Baila Sola” makes history as the first regional Mexican song ever to hit the Hot 100’s top 10.

The genre has surged this decade, due in part to exposure on TikTok and other social media, with Gera MX and Christian Nodal’s “Botella Tras Botella” having become the first regional Mexican Hot 100 hit in May 2021, peaking at No. 60.

After “Ella Baila Sola,” Peso Pluma also has the second-highest-charting regional Mexican Hot 100 hit: “La Bebe,” with Yng Lvcas, rises to a new No. 17 best on the latest, April 22-dated chart.

The next-highest-peaking such hits: Yahritza y Su Esencia’s “Soy El Unico” (No. 20, April 2022 – it debuted at that rank, the highest entrance for a regional Mexican song) and Fuerza Regida and Grupo Frontera’s “Bebe Dame” (No. 25, this January).

Among Latin genres, regional Mexican’s arrival in the Hot 100’s top 10 follows that of Latin pop, which, after English-language hits by Gloria Estefan in the 1980s (plus Los Lobos’ “La Bamba,” in Spanish) surged in the late ‘90s and beyond thanks to songs (in varying degrees of English and Spanish) by Enrique Iglesias, Jennifer Lopez and Ricky Martin, among other stars.

At the same time, Marc Anthony helped tropical break through on the chart. In more recent years, Daddy Yankee and Luis Fonsi’s pop-centered, mostly-Spanish-language “Despacito,” featuring Justin Bieber, spent a then-record-tying 16 weeks at No. 1 in 2017, while, this decade, Bad Bunny, with Spanish-language songs, has carried the torch for Latin rhythm in the top 10.

As for Latin music overall, Eslabon Armado and Peso Pluma earn the Hot 100’s third Spanish-language top 10 this year, following two Latin pop hits: Bizarrap and Shakira’s “Bzrp Music Sessions, Vol. 53” (No. 9, January) and Karol G and Shakira’s “TQG” (No. 7, March).

“Ella Baila Sola” was released on Prajin Parlay/DEL Records, both of which likewise appear in the Hot 100’s top 10 for the first time.

The collaboration concurrently achieves a second week at No. 1 on the multi-metric Hot Latin Songs chart, where it became the first leader for both Eslabon Armado and Peso Pluma.

“We didn’t expect for the song to make so much noise!” Pedro Tovar, lead singer for the former act, and the song’s sole author, told Billboard upon its coronation. “I really liked the song when I first wrote it, but I didn’t really expect it to be such a big hit. I previewed it on my stories on Instagram and, two days after, it went viral on TikTok, and that’s when I knew that the song was going to do big numbers.”

“Normally I don’t expect to chart with songs,” Peso Pluma marveled. “We just enjoyed the process of doing it.”

The Hot 100 blends all-genre U.S. streaming (official audio and official video), radio airplay and sales data.

Eslabon Armado & Peso Pluma Rise to No. 1 on Billboard’s Hot Latin Songs chart with “Ella Baila Sola”

Eslabon Armado has danced its way to the top of the charts…

The American Regional Mexican group’s Peso Pluma-collaboration “Ella Baila Sola” has risen to No. 1 on Billboard’Hot Latin Songs chart, rising 2-1 on the April 15-dated list.

Eslabon Armado x Peso PlumaThe achievement arrives after the song debuted at No. 1 on Latin Streaming Songs and earned both acts career-highs on Billboard Hot 100 and Hot Latin Songs charts dated April 1, until now. 

“We didn’t expect for the song to make so much noise!” Pedro Tovar, lead singer for Eslabon Armado, tells Billboard. “I really liked the song when I first wrote it, but I didn’t really expect it to be such a big hit. I previewed it on my stories on Instagram and two days after it went viral on TikTok and that’s when I knew that the song was going to do big numbers.”

“Ella Baila Sola” dances its way to the top with a 2-1 lift and evacuates Karol G and Shakira’s “TQG” from its five-week domination. It’s the first leader for both Eslabon Armado and Peso Pluma, who, as mentioned, previously claimed their highest ranking on Hot Latin Songs when the track debuted at No. 2 (chart dated April 1).

“Normally I don’t expect to chart with songs,” Peso Pluma tells Billboard. “It is a great song, and we just enjoyed the process of doing it.”

“Ella Baila Sola” traces its No. 1 arrival largely to 19 million official U.S. streams, up 22%, earned in the tracking week ending April 6, according to Luminate. The figure makes for a 12-6 lift on the overall Streaming Songs chart and a third week at the summit on Latin Streaming Songs.

“Working with Peso Pluma is probably one of my best collabs,” Tovar adds. “He’s a super humble and chill guy, and we get along good in the studio. He invited us to his show in Ontario and it was amazing, everybody was singing the song. I really appreciate him hopping on the song, it benefited us both.”

“I admire every artist I work with!” Pluma continues. “I’ve always wanted to collaborate with them along with other great artists I looked up to.”

“Ella Baila Sola” also sold 1,000 downloads in the same tracking week, jumping 7-5 on Latin Digital Song Sales. The song likewise makes progress on the all-genre Hot 100 tally, peaking at No. 17, earning both acts their highest rankings there.

On a global scale, “Ella” concurrently unlocks new highs on both Billboard Global lists: jumps 11-9 on Global 200 with 67 million streams, while ascends 10-8 on Global Excl. U.S. with 46 million clicks.

Further, Peso Pluma places a total of five simultaneous tracks on Hot Latin Songs as “PRC,” with Natanael Cano, pushes 11-7 on the current chart. With five total top 10 entries on the same week, he ties with Karol G who also placed five top 10s on the March 11-dated ranking. Only one other artist has placed more concurrent songs in the top 10: Bad Bunny registered 6, 7, 8, and 9, across different chart weeks.

Anahí Returning to Music with “Déjame Vivir,” New Collaboration with the Late Juan Gabriel

Anahí is preparing for her return to the music world…

The 39-year-old Mexican actress and singer will make her official comeback to music with “Déjame Vivir,” a new collaboration alongside Juan Gabriel. 

AnahiThe single—released posthumously, six years after Juanga’s passing—is a new version of his Rocío Dúrcal-assisted single that launched in 1984. Almost 40 years later, Anahi gives it a modern EDM twist.

“Who’s excited to listen to it?” the singer asked her fans on Instagram, sharing a 15-second preview of the video that features both stars.

“Déjame Vivir,” which marks Anahí’s first official release since “Latidos” in 2020, follows El Divo de Juarez’s “Mía Un Año” released last month in collaboration with Eslabon Armado.

The collaborative track with Juanga comes after his duets with Marc Anthony, J Balvin, and other major artists who formed part of his Los Dúo 2 album released in 2015, which ruled the No. 1 spot on the Top Latin Albums chart for 20 weeks in 2016.

Although it’s Anahí’s first single in two years, she has kept herself busy with music endeavors — in June, the former Rebelde star joined Karol G on stage for an epic rendition of RBD’s 2004 hit “Salvame.”

The performance that took place during the Bichota Reloaded tour in Mexico City became the first time Anahí performed live in 11 years. The singer’s last concert prior to that was in 2011 with her Go Any Go Tour.

Anahí has also been spotted spending time with her former RBD bandmates Maite Perroni, Christian Chávez and Christopher Von Uckermann — first in December 2020 when they hosted a virtual reunion called “Ser o Parecer,” and most recently for Perroni’s wedding to longtime boyfriend Andrés Tovar.

“Déjame Vivir,” which drops at 7:00 pm on Thursday, October 27, will form part of the upcoming Los Dúo 3 set.

Bad Bunny Wins Big at the 2022 Billboard Latin Music Awards

Bad Bunny is a Billboard darling…

With nine wins — including artist of the year, tour of the year and songwriter of the year — the 28-year-old Puerto Rican superstar was the big winner at the 2022 Billboard Latin Music Awards.

Bad BunnyBad Bunny, who has been breaking attendance and chart records, also took home top Latin album of the year and top Latin rhythm album of the year for Un Verano Sin Ti, the longest-running album at No. 1 on the Billboard 200 so far this year, as well as Hot Latin Songs and Top Latin Albums artist of the year, male and tropical song of the year for “Volví.”

Following Bad Bunny in sheer number of wins was Farruko with his juggernaut hit “Pepas,” which won the coveted Hot Latin Song of the Year award, as well as sales, streaming and Latin rhythm song of the year.

Karol G was the top female artist of the awards, winning Hot Latin Songs and Top Latin Albums artist of the year, female, while “Mamiii,” her collaboration with Becky G, won Hot Latin Song of the year, vocal event.

Rauw Alejandro and regional Mexican stars Grupo Firme and Eslabón Armado all took home two awards each, as did 18-year-old Mexican newcomer Iván Cornejo, who won the very important new artist of the year award.

The producer of the year award once again went to Tainy.

While Bad Bunny may have dominated the charts, the list of winners represented a vast array of Latin genres and artists ranging from icons to newcomers, including Rosalía, Wisin y Yandel, Romeo Santos and Christian Nodal.

Finalists and winners were celebrated live at the Billboard Latin Music Awards, which aired on the Telemundo network from the Watsco Center in Miami.

Billboard Latin Music Awards is the only awards show to honor the most popular albums, songs and performers in Latin music as determined by Billboard‘s renowned weekly charts.

Finalists, and eventual winners, reflect performance of new recordings on Billboard‘s albums and songs charts during a one-year period, from the rankings dated August 14, 2021, through the August 6, 2022, charts. Determinations are based on key fan interactions with music, including album and digital song sales, streaming, radio airplay and touring, tracked by Billboard and its data partner, Luminate.

Here’s the full list of winners:

ARTIST CATEGORIES

Artist of the Year: Bad Bunny
Artist of the Year, New: Ivan Cornejo
Tour of the Year: Bad Bunny
Crossover Artist of the Year: Skrillex

SONG CATEGORIES

Hot Latin Song of the Year: Farruko, “Pepas”
Hot Latin Song of the Year, Vocal Event: Becky G & Karol G, “Mamiii”

Hot Latin Songs Artist of the Year, Male: Bad Bunny
Hot Latin Songs Artist of the Year, Female: Karol G
Hot Latin Songs Artist of the Year, Duo or Group: Grupo Firme
Hot Latin Songs Label of the Year: Rimas
Hot Latin Songs Imprint of the Year: Rimas
Latin Airplay Song of the Year: Rauw Alejandro, “Todo de Ti”
Latín Airplay Label of the Year: Sony Music Latin
Latin Airplay Imprint of the Year: Sony Music Latin
Sales Song of the Year: Farruko, “Pepas”
Streaming Song of the Year: Farruko, “Pepas”

ALBUM CATEGORIES

Top Latin Album of the Year: Bad Bunny, Un Verano Sin Ti
Top Latin Albums Artist of the Year, Male: Bad Bunny
Top Latin Albums Artist of the Year, Female: Karol G
Top Latin Albums Artist of the Year, Duo or Group: Eslabon Armado
Top Latin Albums Label of the Year: Rimas

LATIN POP CATEGORIES

Latin Pop Artist of the Year, Solo: Enrique Iglesias
Latin Pop Artist of the Year, Duo or Group: Maná
Latin Pop Song of the Year: Rauw Alejandro, “Todo De Ti”
Latin Pop Airplay Label of the Year: Sony Music Latin
Latin Pop Airplay Imprint of the Year: Sony Music Latin
Latin Pop Album of the Year: Rosalía, Motomami
Latin Pop Albums Label of the Year: Universal Music Latin Entertainment
Latin Pop Albums Imprint of the Year: Universal Music Latino

TROPICAL CATEGORIES

Tropical Artist of the Year, Solo: Romeo Santos
Tropical Artist of the Year, Duo or Group: Aventura
Tropical Song of the Year: Aventura & Bad Bunny, “Volví”
Tropical Airplay Label of the Year: Sony Music Latin
Tropical Airplay Imprint of the Year: Sony Music Latin
Tropical Albums of the Year: Marc Anthony, Pa’lla Voy
Tropical Albums Label of the Year: Sony Music Latin
Tropical Albums Imprint of the Year: Sony Music Latin

REGIONAL MEXICAN CATEGORIES

Regional Mexican Artist of the Year, Solo: Christian Nodal
Regional Mexican Artist of the Year, Duo or Group: Eslabon Armado
Regional Mexican Song of the Year: Grupo Firme, “Ya Supérame (En Vivo Desde Culiacán, Sinaloa)”
Regional Mexican Airplay Label of the Year: Universal Music Latin Entertainment
Regional Mexican Airplay Label of the Year:  Fonovisa
Regional Mexican Albums of the Year: Ivan Cornejo, Alma Vacía
Regional Mexican Albums Label of the Year: Universal Music Latin Entertainment
Regional Mexican Albums Imprint of the Year: Del

LATIN RHYTHM CATEGORIES

Latin Rhythm Artist of the Year, Solo: Bad Bunny
Latin Rhythm Artist of the Year, Duo or Group: Wisin & Yandel
Latin Rhythm Song of the Year: Farruko, “Pepas”
Latin Rhythm Airplay Label of the Year: Sony Music Latin
Latin Rhythm Airplay Imprint of the Year: Universal Music Latino
Latin Rhythm Album of the Year: Bad Bunny, Un Verano Sin Ti
Latin Rhythm Albums Label of the Year: Rimas
Latin Rhythm Albums Imprint of the Year: Rimas

WRITERS/PRODUCERS/PUBLISHERS CATEGORIES

Songwriter of the Year: Bad Bunny
Publisher of the Year: RSM Publishing, ASCAP
Publishing Corporation of the Year: Sony Music Publishing
Producer of the Year: Tainy

SPECIAL AWARDS

Billboard Icon Award: Chayanne
Billboard Spirit of Hope Award: Christina Aguilera
Billboard Legend Award: José Feliciano
Billboard Hall of Fame Award: Nicky Jam
Billboard Lifetime Achievement Award: Raphael

Ángela Aguilar to Perform at This Year’s Billboard Latin Music Awards

Ángela Aguilar is preparing for her Billboard moment…

The 18-year-old Mexican-American singer-songwriter will perform at the 2022 Billboard Latin Music Awards, set to take place on Thursday, September 29.

Ángela AguilarAguilar is part of a roster of recently added performers that includes Alejandra Guzmán, Calibre 50Elvis CrespoFarrukoLos Ángeles AzulesOzuna and Piso 21.

Billboard and Telemundo announced on Tuesday (Sept. 6) the second round of performers who will take the stage at Miami’s Watsco Center.

The new list of acts join an already star-studded lineup that includes Camilo, Carlos Vives, Chayanne, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar, Raphael and Tini.

Bad Bunny leads the list of finalists for the 2022 Billboard Latin Music Awards, with 23 nods across 13 categories. He is up for artist of the year, tour of the year, Hot Latin Songs artist of the year, male, and top Latin album of the year for his album Un Verano Sin Ti, which has logged nine nonconsecutive weeks at No. 1 on the Billboard 200 and was nominated for album of the year at the recent MTV Video Music Awards. Bad Bunny won artist of the year — the first time a Latin artist has been in a marquee category at that show.

Following Bad Bunny is Colombian star Karol G with 15 entries in 11 categories — a record number of nods for a female artist. Karol’s categories include artist of the year and Hot Latin Songs artist of the year, female, as well as Hot Latin Song of the year, vocal event, for her Becky G collab “MAMIII.”

The 2022 Billboard Latin Music Awards, the longest-running awards show in Latin music, will begin at 8:00 p.m. ET on September 29, preceded by a one-hour red carpet special.

The awards will broadcast simultaneously on Spanish entertainment cable network Universo, throughout Latin America and the Caribbean on Telemundo Internacional, the Telemundo App and on Peacock.

Christina Aguilera to Host Intimate ‘Premiere Party’ at Billboard Latin Music Week

Christina Aguilera is throwing a premiere party

The 41-year-old half-Ecuadorian American singer will take part in this year’s Billboard Latin Music Week, taking place September 26-October 1 at the Faena Forum in Miami.

Christina AguileraDuring the conference, Xtina will be hosting the “Premiere Party with Christina Aguilera,” where she’ll be debut never-before-heard music and answer fan questions in an intimate setting.

But Aguilera isn’t the only new addition to the lineup…

Justin Quiles will take part in an engaging panel about connecting people with music through technology, while Wisin y Yandel will join Nicky Jam for a compelling conversation during The Nicky Jam Rockstar Show Live from Billboard Latin Music Week.

The artists join a star-studded lineup that already includes: Bizarrap, Blessd, Camilo, Chayanne, Cris Chil, Dannylux, Dimelo Flow, Eladio Carrion, Elena Rose, Foreign Teck, Grupo Firme, The Children of Jenni Rivera, Kuinvi, Kunno, Lili Zetina, Luis R Conriquez, Eslabón Armado, Ivy Queen, Maluma, Mariah Angeliq, Ovy On The Drums, Subelo Neo, Tini, Tokischa, Ugly Primo and The King of Bachata Romeo Santos.

More participants will be announced in the weeks leading up to the 2022 Latin Music Week.

Registration is now open here.

Grupo Firme to Take Part in ‘Superstar Panel’ During Billboard Latin Music Week

Grupo Firme will be taking part in this year’s Billboard Latin Music Week.

The Regional Mexican band will take part in one of the various superstar panels during the event, which will take place on September 26-30 at Miami’s Faena Forum.

Grupo FirmeFounded by Eduin Caz in Tijuana, Mexico, in 2013, Grupo Firme — which straddles the genres of banda and norteño — is comprised of Eduin’s brother Jhonny Caz, Abraham Hernández, Joaquín Ruiz, Christian Gutiérrez, José Rubio and Dylan Camacho.

Touring titans, in 2021, the band secured a historic booking at Los Angeles’ 20,000-capacity Staples Center as the first Latin act to perform the most shows in a single calendar year at the venue with seven sold-out concerts this summer. (The only other artist who has done more in one year is Adele, with eight performances in 2016.)

Grupo Firme joins the already announced star-studded lineup that includes Romeo SantosCamiloChayanneIvy QueenNicky JamEslabon ArmadoBizarrapBlessdYahritza Y Su EsenciaLuis R. ConriquezOvy on the Drums, Kunno, and The Rivera Family.

More participants will be announced in the weeks leading up to the 2022 Latin Music Week. Registration is now open at BillboardLatinMusicWeek.com.

For 30 years, Billboard Latin Music Week has been the longest running and biggest Latin music industry gathering in the world. After a sold-out 2021 edition that featured Q&As with Daddy Yankee and Karol G, as well as show-stopping performances by AnittaRauw Alejandro, and Natti Natasha, the event returns, coinciding with Hispanic Heritage Month.

Billboard Latin Music Week will also coincide with the 2022 Billboard Latin Music Awards on Thursday, Sept. 29, in Miami. The Billboard Latin Music Awards will broadcast live on Telemundo, and will also broadcast simultaneously on the Spanish entertainment cable network, Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.

Chayanne to Speak During This Year’s Billboard Latin Music Week

Chayanne is ready to talk shop…

The 54-year-old Puerto Rican Latin pop singer and actor will take part in this year’s Billboard Latin Music Week, set to take place on September 26-30 at the Faena Forum in Miami.

ChayanneChayanne, one of Latin music’s most successful pop stars who has crooned to fans for nearly four decades with his ballads, will be releasing new music for the first time in more than six years, and speaking in his first interview in over five years.

But he isn’t the only new addition to the roster…

Ivy Queen, known as the Queen of Reggaeton, will open up about her prolific 25-year career, songwriting process, new music, and struggles as the only woman in a genre dominated by men.

Both Chayanne and Ivy join an already-announced star-studded lineup that includes Romeo Santos, Camilo, Nicky Jam, Eslabon Armado, Bizarrap, Blessd, Yahritza Y Su Esencia, Luis R. Conriquez, Ovy on the Drums, Kunno and The Rivera Family. More participants will be announced in the weeks leading up to the 2022 Latin Music Week.

Registration is now open at BillboardLatinMusicWeek.com.

Billboard Latin Music Week will also coincide with the 2022 Billboard Latin Music Awards on Thursday, Sept. 29, in Miami. The Billboard Latin Music Awards will broadcast live on Telemundo, and will also broadcast simultaneously on the Spanish entertainment cable network, Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.

Ivan Cornejo Scores First No. 1 on Regional Mexican Albums Chart with “Dañado”

Ivan Cornejo has a first No. 1… 

The 18-year-old Mexican American singer has secured his first chart-topper on Billboard’s Regional Mexican Albums chart as his sophomore album, Dañado, debuts atop the chart dated June 18.

Ivan Cornejo,The set concurrently starts at No. 4 on the Top Latin Albums chart.

The seven-track set arrives just eight months after Cornejo scored his first entry with the No. 2 debut and peaking album Alma Vacía (6,000 equivalent album units earned in its first week in the U.S., according to Luminate).

Dañado bests its predecessor with 8,000 equivalent album units earned in the U.S. in the latest tracking week ending June 9. As with most releases by Regional Mexican newcomers, streaming provides most of the album’s opening sum. That equates to 11.9 million on-demand official streams of the set’s tracks.

The Regional Mexican Albums chart ranks the most popular regional Mexican albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, comprising album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.

Cornejo gives Manzana Records its first No. 1 on any Billboard albums chart. Dañado is the Riverside, Calif.-born singer-songwriter’s second effort under Manzana, which was released June 2. Alma Vacía, his debut album, remained in the Regional Mexican Albums chart’s top 10 during its 35-week run.

Elsewhere, Dañado opens at No. 4 on the overall-Latin Top Latin Albums chart. It concurrently succeeds Alma Vacía, which reached No. 7 in October 2021. The set becomes just the fourth Regional Mexican album to debut in the ranking’s top 10 in 2022, behind Junior H’s Mi Vida En Un Cigarro 2 (No. 4, Feb. 26-dated tally), Yahritza y Su Esencia’s Obsessed (EP) (No. 7, May 7-dated ranking) and Eslabon Armado’s Nostalgia (No. 2, recap dated May 21).

Dañado grants Cornejo his second entry on the all-genre Billboard 200, starting at No. 149. It also bests Alma Vacía’s start (No. 156, Oct. 23). Cornejo becomes the fourth act to secure an entry there in 2022, trailing Junior H, Yahritza y Su Esencia and Eslabon Armado.

Dañado also becomes the eighth Spanish-language effort to debut on Billboard 200 this year. Here’s the scoreboard:

Debut/Peak Position, Title, Artist, Date
No. 39, Anniversary Trilogy, Bad Bunny, Jan. 15
No. 138, Mi Vida En Un Cigarro 2, Junior H, Feb. 26
No. 33, Motomami, Rosalía, April 2
No. 8, Legendaddy, Daddy Yankee, April 9
No. 173, Obsessed (EP), Yahritza y Su Esencia, May 7
No. 1, Un Verano Sin Ti, Bad Bunny, May 21
No. 5, Nostalgia, Eslabon Armado, May 21
No. 149, Dañado, Ivan Cornejo, June 18

Bad Bunny Helps Propel Streaming of Latin Music Past Country for First Time Ever in U.S.

Bad Bunny is helping push Latin music to new heights…

In a week where the 28-year-old Puerto Rican superstar’s Un Verano Sin Ti dominated the charts, the new album accounted for 18% of all U.S. Latin on-demand streams and pushed the genre’s streaming market share past country for the first time ever.

Bad Bunny

According to Luminate, last week (the week ending May 12) was the Latin genre’s highest streaming week to date with over 1.8 billion weekly ODA streams, largely driven by Bad Bunny’s new set.

It’s also greater than any weekly total for the country genre to date, according to the data company, making Latin the fourth most on-demand streamed genre, currently, in the U.S. (after hip-hop, rock and pop).

Additionally, of the top 50 streaming markets, cities like Orlando, Milwaukee and San Diego experienced significant Latin streaming increases.

On the Billboard charts, Bad Bunny’s 23-track set debuts at No. 1 on the Billboard 200Top Latin Albums and Latin Rhythm Albums charts.

Furthermore, every song from the album lands on the Hot Latin Songs chart, and 22 of those songs also debut on the all-genre Billboard Hot 100. With Un Verano Sin Ti released on May 6, Bad Bunny breaks a record with 274,000 equivalent album units earned in the U.S., marking the biggest week for any Latin music album by equivalent album units earned.

Un Verano Sin Ti becomes the second all-Spanish album to rule the Billboard 200 — the first one to sit atop the chart was Bad Bunny’s El Último Tour del Mundo in 2020.

Moreover, Bad Bunny’s new album isn’t the only Spanish set to enter the Billboard 200 this week. For the first time ever, two all-Spanish-language albums have placed in the top 10 simultaneously as Eslabon Armado’s Nostalgia debuts at No. 9 on the tally. The teenage group’s 14-track album makes history as the first top 10-charting regional Mexican album ever on the Billboard 200.

Bad Bunny and Eslabon Armado’s notable achievements reflect an enduring genre growth trend.

According to Luminate, Latin gained more than any other genre last year, growing its market share to 5.39% — up 9% from 4.95% of the market in 2019. Meanwhile, Country had a minor bump in the market share from 7.91% in 2019 to 8.09% in 2021. It’s worth noting that Latin’s growth is driven by streaming, which accounts for 97.2% of Latin music’s consumption activity, whereas Country’s streaming growth has been slower.

“While Bad Bunny’s new album was certainly a primary driver behind Latin’s record-setting numbers this week, we’ve been tracking the genre’s significant audio streaming growth since the start of the pandemic in March of 2020,” says Luminate CEO Rob Jonas. “Since then, Latin has cemented itself as one of the major genres in the US, alongside R&B/HipHop, Rock, Pop, and Country. We’re interested to see how it will continue to grow globally and how it will impact cultural trends and Latin music’s influence across markets.”