Tag Archives: Endemol North America

Pitbull to Receive ICON Award at This Year’s Streamy Awards

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Pitbull isn’t just a music idol… He’s also an icon.

The 33-year-old Cuban American rap superstar and Latin Grammy winner will be feted at this weekend’s Streamy Awards.

Pitbull

Pitbull, who is launching his own Sirius XM channel in the near future, is being heralded as an online-entertainment pioneer with one of the Streamy Awards’ new ICONS awards.

He’ll be honored at a Friday night reception and during the Streamys main event Sunday night at the Beverly Hilton.

Pitbull will get an ICON award as both a successful musician, having sold 5 million albums worldwide, and as owner of his own production company, Honey I’m Home, with an overall TV and digital deal at Endemol North America.

The Streamys are being produced by Tubefilter and dick clark productions.

Kirstie Maldonado and her fellow Pentatonix members lead the pack of Latino nominees for this year’s awards. The a cappella group is up for Cover Song, Musical Artist andOriginal Song.

Other Latino nominees include YouTube sensations Bethany Mota and Maiah Ocando, as well as former American Idol finalist Andrew Garcia.

Pitbull Inks Development Deal with Endemol North America

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Pitbull is ready to branch out beyond music…

The 33-year-old Cuban American rap superstar, who will be performing the official World Cup song with Jennifer Lopez and Claudia Leitte, has agreed to an exclusive overall deal with Endemol North America to develop and produce original content for television and digital platforms.

Pitbull

The digital aspect of the “Timber” singer’s deal, which was announced at NATPE, also entails a Pitbull channel on the newly launched Endemol Beyond.

The latter, a new global venture, will look to create a premium network of international and local channels across platforms such as YouTube, Yahoo and AOL. As part of the pact, Pitbull and his manager, Latium Entertainment CEO Charles Chavez, will executive produce fare.

“The U.S. Hispanic consumer and gigantic global stars like Pitbull have been the underpinning for the major Latin music and cultural influences in the U.S. and around the world. By offering the support, global infrastructure and reach for television and digital that only Endemol can provide, we look forward to the output and to the multitude of possibilities that this collaboration will generate,” said Endemol N.A. co-CEO Cris Abrego.

Added fellow CEO Charlie Corwin, who has actively looked to beef up the company’s brand roster since taking the reins of the company months earlier: “Combining Pitbull’s already massive global presence with our Endemol Beyond digital dream team and our creative scripted and unscripted teams in a first of its kind deal will give us an opportunity to create ground-breaking content across all media.”

The news comes as Pitbull’s latest breakout, “Timber,” sits atop the Billboard Hot 100 chart for the third consecutive week. The musician-turned-entrepreneur’s career sales exceed 5 million albums and 50 million singles worldwide, and he boasts No. 1 hits in more than 15 countries.