Karol G is embracing her juventud victories…
The 33-year-old Colombian superstar tied Peso Pluma for top winner honors at the 21st annual Premios Juventud.
Both Karol G and the 25–year-old Mexican singer-songwriter claimed a total of five awards each.
Karol G won awards in categories like Premios Juventud female artist and best urban album for Mañana Será Bonito (Bichota Season).
Meanwhile, Peso won best regional Mexican album for Génesis and best urban track, sharing that award with Karol for their collab “Qlona.”
Neither Karol or Peso were at the awards show, which prides itself in speaking to the youth and for showcasing young talent.
This year, the star power was mainly fueled by veterans like Wisin and renowned producer Sergio George, who opened the show with their new salsa song “La Vida Es Una Fiesta.”
Other musical numbers featured Mexican iconic band Los Tigres del Norte, who were one of the Agent of Change honorees of the night, Los Ángeles Azules with Emilia, for a generational balance, Reik and Camila.
But newer acts like Ela Taubert — who won new generation female artist — and Los Esquivel also had a chance to take the stage. In fact, Los Esquivel delivered a riveting set with their electro corrido “Alucin,” as they turned the stage into a mini rave.
Besides the many musical numbers, the show handed out only a few awards throughout the three-hour telecast. Also, viewers were treated to pre-recorded messages by Ángela Aguilar, who sent a shout out from her wedding congratulating Premios Juventud on its 21st anniversary, and Shakira, who was one of last year’s Agent of Change recipients who returned to the event, this time via video, to remind fans and a new generation of artists to always believe in themselves.
Among the best moments of the night was the Fania tribute to celebrate its 60th anniversary, revisiting its salsa classics via a medley.
Because few awards were handed out during the telecast, there weren’t many speech opportunities. But the few that did happen were good and, one in particular, really stood out. Lele Pons shared powerful words when she received the Agent of Change award. “Stop trying to find your happiness in the acceptance of other people who don’t value you, ok? I use my platform to see if I can help people to love themselves and laugh, show cellulite, be you, be transparent,” she said. “Not everybody is going to love you, not everybody has to like you, that’s their problem, not yours. Love yourself, respect yourself, ok? You are enough. I love you.”
Here are the 2024 Premios Juventud winners:
Premios Juventud Male Artist: Carín León
Premios Juventud Female Artist: Karol G
Favorite Group or Duo of The Year: Fuerza Regida
New Generation – Female Artist: Ela Taubert
New Generation – Male Artist: Luar La L
New Generation – Regional Mexican: Xavi
The Best Beatmakers: Bizarrap
The Perfect Collab: “Bellakeo” — Peso Pluma, Anitta
OMG Collaboration: “Esta Vida” – Marshmello, Farruko
Girl Power: “Labios Mordidos” — Kali Uchis, Karol G
My Favorite Dance Track: “Contigo” — Karol G, Tiësto
Best Urban Track: “Qlona” — Karol G, Peso Pluma
Best Urban Mix: “Quema” — Ryan Castro, Peso Pluma, SOG
Best Urban Album: Mañana Será Bonito (Bichota Season) — Karol G
Best Pop/Urban Song: “Bonita” — Daddy Yankee
Best Pop/Urban Collaboration: “Baby Hello” — Rauw Alejandro, Bizarrap
Best Pop/Urban Album: Las Mujeres Ya No Lloran — Shakira
Tropical Hit: “Bailando Bachata” — Chayanne
Tropical Mix: “Plis” — Camilo y Evaluna Montaner
Best Tropical Album: Llamada Perdida — Prince Royce
Best Regional Mexican Song: “La Diabla” — Xavi
Best Regional Mexican Collaboration: “Lady Gaga” — Peso Pluma, Gabito Ballesteros, Junior H
Best Regional Mexican Fusion: “Según Quién” — Maluma, Carín León
Best Regional Mexican Album: Génesis — Peso Pluma
Creator of the Year: Wendy Guevara
Creator that Inspires Me: Carlos Eduardo Espina
Creator with a Social Cause: Juan González
Best LOL: Karla De La Torre
My Favorite Actor: Daniel Elbittar — El Amor No Tiene Receta
My Favorite Actress: Bárbara de Regil — Cabo
They Make Me Fall In Love: Angelique Boyer, Daniel Elbittar — El Amor Invencible
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