Grupo Frontera is starting something…

The Regional Mexican band has officially released their debut studio El Comienzo.

Grupo Frontera originally gained virality with their Morat cover of “No Se Va” and then took advantage of the momentum to release original music — which has earned them seven titles on the Billboard Hot 100, and 10 on the Hot Latin Songs chart (including a No. 1 hit).

Home to 11 tracks, the Rio Grande Valley-based group delivers a traditional norteño-cumbia set with some very heartfelt and relatable lyrics — mostly about love and heartbreak.

Most notable are the star-studded collaborations. For “Alta Voz,” Grupo Frontera brings back Junior H in his sad boy era, singing about missing someone and calling them despite the hour; in “Las Flores,” the band and Yahritza y Su Esencia’s second collaborative effort, we find an upbeat, ‘90s-inspired grupero melody backing a vocal about regretting falling in love; and on focus single “El Amor de Su Vida,” with Grupo Firme, a man makes his peace that the love of his life is with another person.

El Comienzo also includes previously released collabs “Que Vuelvas” with Carin León, “Ojitos Rojos” with Ke Personajes, and the Bad Bunny-assisted “Un X100to,” which peaked at No. 5 on the Billboard Hot 100 earlier this year.