Maluma Releases Surprise New Single “Rumba (Puro Oro Anthem)” in Time for Earth Day

Surprise! Maluma is back with brand new music…

The 27-year-old Colombian singer/songwriter has released the single “Rumba (Puro Oro Anthem),” and it arrives just in time for Earth Day and the approaching lazy days of summer.

Maluma, ELLE Magazine

The soulful, Caribbean-infused reggaeton track is in collaboration with Michelob Ultra Pure Gold to celebrate Earth Day (April 22) and the brand’s first-ever organic lager brewed with 100 percent renewable electricity from solar power.

“I’ve collaborated with some of the biggest artists in the world, but never before with a star that’s literally out of this world,” Maluma said in an official statement about the sun-powered beer. “I had so much fun partnering with Michelob Ultra Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ‘Rumba (Puro Oro Anthem)’ and join us in this celebration with a Pure Gold in hand.”

“Rumba” — co-produced by MadMusick (Giencarlos Rivera and Jonathan Rivera) and Edgar “Edge” Barrera — features the roaring sounds of the sun.

An official music video will be released on Thursday through Maluma’s YouTube channel.

“This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability,” said Ricardo Marques, vice president of Michelob Ultra.

In addition to solar power and reinforcing Anheuser-Busch‘s commitment to achieving its 2025 Sustainability Goals, the “brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company’s planned $1 billion investment over the next two years will go to sustainability initiatives,” Billboard has learned.

To further celebrate with fans, the beer brand and Maluma will be giving away limited-edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older on social media.

Daddy Yankee Breaks Record for Most Top 10s on Billboard’s Latin Airplay Chart with Marc Anthony Collab “De Vuelta Pa’ La Vuelta”

Daddy Yankee is rompe-iendo records…

The 43-year-old Puerto Rican rapper, singer, songwriter, actor and record producer has broken the record for the most top 10s on Billboard’s Latin Airplay chart, as “De Vuelta Pa’ La Vuelta,” his collaboration with Marc Anthony, rises 11-8 on the January 16 survey.

Daddy Yankee x Marc Anthony with Marc

Daddy Yankee breaks out of a tie with Enrique Iglesias and takes possession of the mark for the most top 10s since the chart began in 1994.

The song’s advance on the chart was assisted by an 11% boost in audience impressions, to 8 million, collected in the week ending January 10, according to MRC Data.

Going down the list of the artists with at least 25 top 10s in the history of Latin Airplay, only one female act secures a space:

Most Top 10s, Latin Airplay
Daddy Yankee, 41
Enrique Iglesias, 40
J Balvin, 32
Shakira, 31
Ricky Martin, 27
Marc Anthony, 26
Marco Antonio Solis, 26
Ozuna, 26
Cristian Castro, 25
Wisin & Yandel, 25

“De Vuelta Pa’ La Vuelta” was co-written by Daddy Yankee and Marc Anthony alongside Edgar ‘Edge’ Barrera, Elena Rosa, Rafael A. Pina Nieves and produced by longtime hit maker, Sergio George.

The salsa collaboration is Yankee’s 41st Latin Airplay top 10, dating back to his first top 10 hit “Lo Que Pasó, Pasó” in 2005. Marc Anthony, meanwhile, has logged 26 top 10s in four decades of chart history, 11 of which have hit No. 1.

Elsewhere, “De Vuelta” dips 13-14 on the all-metric Hot Latin Songs chart with declines in digital sales and streams. On Tropical Airplay, however, it remains at No. 1 for a third week.