J Balvin is ready to Viva Los Angeles…
The 36-year-old Colombian reggaetonero will co-headline Viva! L.A., a new, one-day festival set to take place at L.A.’s Dodger Stadium on June 25.
The new festival is being held to celebrate the 10th anniversary of Viva! Pomona, an annual festival launched 10 years ago.
Produced by Goldenvoice, the Viva! L.A. Music Festival will also be headlined by Daddy Yankee, Becky G and Kali Uchis.
The multi-genre fest will also feature performances by Los Fabulosos Cadillacs, Lenin Ramirez, Carin Leon, Tainy, Carla Morrison, Ivy Queen, Cuco, Los Dos Carnales, The Marías, Los Tucanes de Tijuana, Chicano Batman, Ed Maverick, Cazzu, La Sonora Dinamita, Lido Piemienta, Eslabon Armado, among many others.
Additionally, the festival will donate $1 of every ticket sold to the Los Angeles-based nonprofit No Us Without You LA, which is committed to feeding L.A.’s undocumented immigrant communities.
Launched in the pandemic, the volunteer-run organization now provides support to “hundreds of food insecure hospitality, day laborers, street vendors and mariachi families.”
Viva! was originally created a decade ago by Rene Contreras who wanted to bring resources to his hometown in Southern California via backyard shows and gigs at local spots. “Viva! goes beyond just a music festival, it has a strong mission of building community and representation, which has led to its cult following that started in L.A. and has since gone global,” according to a press release. “The fest celebrates those often overshadowed immigrants, youth of color, the underserved, the working class in the suburbs, various marginalized communities and artists that have long been pushed out of the larger anglo music arena.”
The Viva! Pomona shows will still continue under the Viva! umbrella.
Ticket pre-sale starts Saturday at 10 a.m. PT. Tickets go on sale to the general public later that day at 2 p.m. For ticket and festival information, visit https://vivamusicfestival.com.
