Here’s your chance to create a special music video for one of Aloe Blacc’s songs.
The Tribeca Film Festival has launched a music film challenge, in which content creators and storytellers can create interactive music videos for songs by the 35-year-old Panamanian American singer, Ellie Goulding and Damon Albarn.
The winning project for each artist will be screened at the 2014 Tribeca Film Festival, which takes place from April 16 to 27.
Starting Tuesday, participants can go to genero.tv/Tribeca to create a music video set to a song by one of the three artists, using Interlude‘s self-service interface Treehouse.
Filmmakers can select from Blacc’s “Ticking Bomb,” Albarn’s “Heavy Seas of Love” and Goulding’s “Dead in the Water.”
Submissions are due by March 27. A jury will then select finalists for each of the three songs, with the artists helping to select the winners.
The winning filmmakers will receive $10,000 each and a trip to attend the Tribeca Film Festival.
“New technologies are unlocking a world of storytelling opportunities for filmmakers to captivate, engage, and entertain audiences,” Tribeca Film Festival co-founder Jane Rosenthal said in a statement. “We are always looking for ways to introduce new technology to the filmmaking community at the Festival.”
Blacc, who provided vocals for Avicii‘s “Wake Me Up” added: “I’m excited to see how ‘Ticking Bomb’ is interpreted by Genero‘s community of directors. Whilst the song is meant to shed light on an issue close to my heart, I’m interested to see how the song inspires and translates through Genero’s community. I’m definitely not expecting videos that offer a literal interpretation of the lyrics, and I’m looking forward to seeing what you come up with!”
Genero.tv connects musicians with a global community of more than 250,000 filmmakers, providing a platform for artists to find video directors.
The Genero community has created more than 5,000 videos, including official clips for Moby, M83, James Brown, Muse, John Mayer, Duran Duran, David Bowie, David Guetta, Passion Pit and Linkin Park.
The finalists’ films will be showcased during the Tribeca Online Festival and displayed throughout Festival venues and lounges via interactive kiosks.
