Tag Archives: Deja Tu Huella

Becky G Partners with Cheetos for “Deja tu Huella” Scholarship Initiative

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Becky G is helping the next generation make their mark…

As part of Cheetos’ Deja tu Huella Community College Tour, the 26-year-old Mexican American singer appeared at the Los Angeles Trade-Technical College to help spearhead the initiative by announcing that they’ll be awarding 500 scholarships this year.

Becky GDuring her special appearance, Becky G, who serves as the brand’s first-ever fingertip spokesperson, took to the stage at the Culinary Pathway building and shared remarks with the students about why this partnership made so much sense.

“I can’t express enough what it means to me to have this wholesome moment with Cheetos,” she told the audience. “I used to sell my Cheetos in my backpack at school. That’s right. Thinking about what Cheetos has done for the community and when [the brand] came to me to be a part of the Cheetos familia and the Deja tu Huella, it was an obvious yes for me.” Among the other notable names at the event included LATTC President Dr. Alfred McQuarters, LACCD Chancellor Dr. Francisco Rodriguez and more.

For the culminating moment in the presentation, the star invited brand ambassador Brizzo Torres, famed mascot Chester Cheetah and more to join in on a dance-off, giving the audience a glimpse at some synchronized dance moves. Later on in the day, a block party outside of the building was set-up to give students the opportunity to engage in career-boosting workshops, see artist Bobby Alvarez show off his mural skills, get their hands on free Cheetos samples and dance along to tunes provided by 102.7 KIIS FM.

After the appearance, Becky sat down with Billboard News to speak about why the Deja tu Huella mission means so much to her. “As a little girl born and raised in Inglewood, who has had the chance to tour the world and do so many things, I want the same for others in communities like mine,” she told host Tetris Kelly.

As for what’s up next for the star, the singer is about to embark on her first headlining tour, “Mi Casa, Tu Casa Tour,” later this September. “I get to sing all my Becky G music from the last couple years, which is crazy to think about because I’ve been doing this for a minute now,” she explained of the 16-date tour.

For more information on Cheetos’ Deja tu Huella campaign, head over to the campaign’s official website.

Christian Chávez to Make Special Appearance During This Year’s Billboard Latin Music Week

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Christian Chávez will be making a special appearance at this year’s Billboard Latin Music Week…

The 40-year-old Mexican singer, songwriter and actor and his recently reunited RBD group mates Maite Perroni and Christopher von Uckermann have been confirmed for the 2023 Billboard Latin Music Week, set to take place on October 2-6 at the Faena Forum in Miami.

Christian ChávezFollowing their reunion tour announcement after a 14-year hiatus, the three RBD members will take center stage at Latin Music Week to share how their reunion tour came to fruition. This RBD marquee appearance follows another first as this month, all five members — Anahí, Dulce María, Perroni, Chávez and von Uckermann — will sit down with Billboard and Billboard Español for their first interview as a group.

Additionally, Chencho Corleone, Feid, Manuel Turizo and Myke Towers are also set to be part of the five-day legacy event.

Colombian superstar Feid, will bring together his creative and management team for a blow-by-blow panel on how his passion translated to success.

Hitmaker Myke Towers will participate in the “Deja tu Huella” panel presented by Cheetos. During the panel, the “LALA” singer will share the stage with fellow creatives from different fields who have also brought together success in conjunction with social responsibility.

Puerto Rican singer-songwriter and producer Corleone will be part of a panel conversation with Vico C. And, Manuel Turizo will grace the stage for a one-on-one conversation.

The aforementioned artists join a star-studded Billboard Latin Music Week that will feature exclusive panels and conversations with hitmakers throughout the week.

Previously announced participants include Shakira, Arcángel, Edgar Barrera, Maria Becerra, Eladio Carrión, Fonseca, GALE, Grupo Frontera, Natanael Cano, Nathy Peluso, Nicki Nicole, Peso Pluma, Santa Fe Klan, Sebastián Yatra, Vico C, Yng Lvcas, and Young Miko, with more to be revealed.

With 30 years of events, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world. After a sold-out 2022 edition that featured star Q&As with Maluma, Ivy Queen, Chayanne, Romeo Santos andChristina Aguilera, to name a few, the event returns, coinciding with Hispanic Heritage Month.

Billboard Latin Music Week will also coincide with the 2023 Billboard Latin Music Awards on Thursday, October 5, at the Watsco Center in Miami, and will broadcast live on Telemundo. The awards show will broadcast simultaneously on Spanish entertainment cable network Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.

Registration for the 2023 Billboard Latin Music Week is now open at BillboardLatinMusicWeek.com.

Bad Bunny Appears Opposite Chester Cheetah in New Flamin’ Hot Crunchy Cheetos Commercial

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Bad Bunny has a flamin’ hot friendship…

The 26-year-old Puerto Rican Latin trap and reggaeton star and Chester Cheetah are BFFs in a new Cheetos commercial.

Bad Bunny & Chester Cheetah

In the 30-second spot, Bad Bunny is seen making music at the recording studio. He’s then handed a bag of Flamin’ Hot Crunchy Cheetos by Chester, which sparks immediate inspiration for the song in the commercial.

“I dress like this, I’m not going to change/ If you don’t like it, you don’t have to see,” he chants in Spanish.

Speaking Spanglish and rocking Cheetos fingers, he then says: “In life, you can choose to leave things just like they are or you can choose to leave your mark.”

The commercial is part of the “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“I’m leaving my mark in many ways,” he previously told Billboard. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

In addition, Cheetos teamed up with the singer’s Good Bunny Foundation to give back to the Hispanic community with a $500,000 commitment.

Bad Bunny Partners with Cheetos for “Deja Tu Huella” Campaign

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Bad Bunny’s making his (orange) mark…

Over the weekend, videos of the 26-year-old Puerto Rican Latin trap and reggaeton singer filming in the streets of California’s Boyle Heights in flooded social media. He was spotted by fans doing various takes for an upcoming Cheetos commercial, and the cat was out of the bag. “I wasn’t expecting that,” he tells Billboard by phone. “The word got around and it was like a sold-out concert,” he jokes.

Bad Bunny x Cheetos

After teaming up with various brands this year including Crocs, Bad Bunny has now joined forces with Cheetos for its “Deja Tu Huella” campaign — a new multi-platform initiative designed to rally the next generation to leave their mark in their culture.

“This initiative is important because it’s the union of two brands, the commercials are amazing, and it’s an encouragement for the Latin community,” says Bad Bunny, whose real name is Benito Antonio Martínez Ocasio. “I feel proud because we are using our tools and the motivation to invite Latinos to leave their mark in what they love and to reach their goals whether it’s in music, sports, or the arts.”

Through “Deja Tu Huella,” Cheetos wants to celebrate and help lift up the Latino community.

“I’m leaving my mark in many ways,” Bunny continues. “For me, it’s important to leave my mark with my creations in music but also as a human being. My music has traveled far around the world and 100 percent in Spanish with my Puerto Rican slang. Wherever I go, in every interview, I let everyone know that I am Latino and Puerto Rican and I think that I have left that mark well placed in the whole world.”

But the partnership is more than just a campaign.

Cheetos, in collaboration with the singer’s Good Bunny Foundation, is giving back to the Hispanic community with a $500,000 commitment. This complements the recently announced PepsiCo and PepsiCo Foundation commitment to the Latino community with $170 million in support over five years to further build on its long-standing efforts to address racial inequality and create opportunity, according to an official press statement.

“It’s undeniable that Hispanic culture has shaped American pop culture. And it’s that culture that has inspired much of Cheetos initiatives in food, fashion, and entertainment,” said Marissa Solis, svp of marketing, Frito-Lay North America, in a statement. “On the heels of Hispanic Heritage Month, we’re proud to kick off a campaign that pays tribute to the Latinos who are pushing boundaries and rewriting the rules. And, we’ll have a lot of fun along the way when we see what Mr. Bunny and Mr. Chester has a store for fans this November.”

The Bad Bunny and Cheetos collaboration will be unveiled on Sunday, November 22 during the 2020 American Music Awards, where he’s a four-time nominee. As part of the AMAs partnership, Cheetos is also sponsoring the expansion of the Latin award categories including favorite male artist, favorite female artist, favorite album, and favorite song.

As for the “Yo Perreo Sola” singer’s favorite Cheetos flavor? “I like the ‘Flamin’ Hot Limón’ the most,” he concludes.