Carlos Eric Lopez has new representation…

The Mexican-American personality, founder, photographer, creative director and cultural curator with more than a decade of experience in the entertainment and lifestyle industry has signed with Creative Artists Agency (CAA).

Lopez is behind the yearly Dia de Muertos celebration that brings together prominent figures from the Latino community, uniting hundreds of artists, tastemakers, executives, musicians, grassroots organizers and celebrities.

Last year’s celebration honored Gael García Bernal with the Life & Legacy award. He’s also the founder of Cura Lita, a beverage company that celebrates and honors the Latino community and its rich heritage.

“What excites me most is the opportunity to bring my culture, ancestry, and other Latinos with me on this new adventure,” Lopez said in a statement to Deadline. “Together, we’ll write a new chapter of success and empowerment for Latinos everywhere, because when one of us grows, we all grow.”

Last year, CAA launched of CAA Latino, an initiative to drive new opportunities to its Latino and Hispanic clients including Salma Hayek, Jennifer Lopez, Pedro Pascal, Jessica Alba, Angel Manuel Soto and Ana de Armas, while also expanding their roster with new talent.

In addition to Carlos Eric Lopez, On My Block star Jessica Marie Garcia recently joined the agency.