Aarón Sánchez still has the touch…
The 48-year-old Mexican-American celebrity chef, restaurateur, television personality, cookbook author and philanthropist will return to Warner Bros. Discovery (WBD) U.S. Hispanic for more of his Los Angeles restaurant series El Toque de Aarón.
The second season will premiere next month on Discovery Familia and sister network Hogar de HGTV.
In El Toque de Aarón, the celebrity chef – who has been judging Fox’s MasterChef since 2017 takes a Latino-owned LA restaurant each week and attempts to provide the owners with mentorship and a pathway to refresh their businesses.
Sánchez is joined by designer Cris Mercado and project manager Ángel Riveros, as the trio look to get restaurants full of untapped potential back up and running.
El Toque de Aarón is produced in partnership with GroupM and Mecenas-owned outfit Cocina. The show is WBD U.S. Hispanic’s fourth content partnership in the past 24 months with Cocina and its third with Sánchez, who co-founded Cocina as a vehicle to connect with U.S. Hispanic fans. Other titles include El Sabor de Aarón, Qatar Latino and Rumbo Al Mundial.
“Cocina is committed to producing content that resonates deeply with our audience, and El Toque de Aarón stands as a prime example of our vision,” said Emiliano Saccone, CEO of Mecenas. “This series not only entertains but also represents real, positive transformation within the Latino restaurant community.”