Grupo Firme Signs with Creative Artists Agency (CAA)

Posted on July 14, 2022 by Tom Castaneda

Grupo Firme is hoping to take Regional Mexican music to the global stage…

The Mexican band has signed with Creative Artists Agency (CAA) for worldwide representation in all areas.

The L.A.-based agency also signed the regional Mexican group’s indie label, Music VIP.

News of the signing comes on the heels of Grupo Firme’s stadium tour across the U.S. with stops at L.A.’s Sofi Stadium, Metlife Stadium in New York, Atlanta’s Mercedes Benz Stadium and a final stop at Allegiant Stadium in Las Vegas for Mexican Independence Day weekend in September.

Grupo Firme — founded in Tijuana, Mexico, in 2013 — straddles the genres of banda and norteño and comprises brothers Eduin and Jhonny Caz, Abraham Hernández, Joaquín Ruiz, Christian Gutiérrez, José Rubio and Dylan Camacho.

Initially known for performing corridos, the group was catapulted into the mainstream in 2017 after signing a label and management deal with Music VIP.

Since then, the band — who won their first Latin Grammy last year with their album Nos Divertimos Logrando Lo Imposible — has achieved unprecedented success with many firsts under their belt, including making history by becoming the first banda ensemble to ever play at Coachella.

Additionally, on Billboard’s 2021 year-end Boxscore Charts, Grupo Firme landed at No. 23 in the Top 40 Tours chart after grossing $18 million from 19 shows thanks to their historic run at the Crypto.com Arena last year, when they helped relaunch the venue (then Staples Center) by playing its first concert in 513 days.

It also marked the beginning of the supergroup’s historic run at the arena with their first (of seven) full-capacity, sold-out show — making history as the Latin act to perform the most shows in a single calendar year at Staples (the only other artist who has done more is Adele, with eight in one calendar year).

Grupo Firme is managed by Isael Gutiérrez, founder of Music VIP. Management will continue to broker certain tour deals directly on their own.

Edwin Castro Signs with Creative Artists Agency (CAA)

Posted on April 24, 2022 by Tom Castaneda

Edwin Castro has new representation…

The 30-year-old Mexican American Twitch streamer has signed with Creative Artists Agency (CAA) for representation in all areas.

Castro is best known for his soccer-themed content including FIFA.

He averages 30,000 concurrent live viewers on the Amazon-owned platform and has over 3.5 million followers.

Castro is also active on YouTube and social media channels.

A sports enthusiast, Castro attends major sporting events annually such as WWE, F1, NFL, NBA and MLB.

Among his work with brands, Castro has collaborated with 7-Eleven, Gillette, Electronic Arts and Turtle Beach. Earlier this year, he was seen in a McDonald’s Super Bowl commercial.

Eugenio Derbez & His 3Pas Studios Sign with Creative Artists Agency (CAA)

Posted on April 7, 2022 by Tom Castaneda

Eugenio Derbez is getting creative…

The 60-year-old Mexican actor, comedian and filmmaker and his production company 3Pas Studios have signed with Creative Artists Agency (CAA) in all areas.

Derbez has been on a hot streak following the announcement of multiple deals: a first-look deal with TelevisaUnivision’s streamer Vix, a development deal with Encantos for kids content, and a renewal of a first-look film deal at Lionsgate, to name a few.

The 3Pas Studios-produced bilingual series Acapulco for Apple TV+ was recently renewed for a second season.

Derbez is an award-winning actor, writer, director, producer, and philanthropist, who, along with former Pantelion Films executive and producer Ben Odell, built 3Pas Studios, a bilingual production company producing English and Spanish language content for global audiences.

3Pas has offices in Los Angeles, Miami, and Mexico City, where they also have its production services arm, Visceral. Composed of 22 employees, the studio services development and production across English and Spanish language movies, scripted and unscripted content, as well as entertainment for kids and families.

Next, 3Pas will move into podcasting, as well as new, non-media-related businesses.

In 2013, Derbez wrote, produced, starred in, and directed Instructions Not Included, which became the highest-grossing Spanish-language film ever, grossing more than $100 million on a $5 million budget.

Most recently, he starred in the Oscar-winning film Coda, which won Best Picture at the 94th Academy Awards, in addition to Best Ensemble award at the Screen Actors Guild Awards and three British Academy Film Awards, including Best Screenplay.

In addition to starring in and producing his own comedy shows throughout the past 25 years, Derbez has also starred in the 3Pas Studios’ hit movies How To Be A Latin Lover and Overboard as well as Miracles From Heaven, and Dora And The Lost City of Gold.

Up next, he will appear in The Valet, which 3Pas Studios developed and produced along with Lionsgate to premiere via Hulu on May 20th.

3Pas Studios’ other recent projects include Amazon’s De Viaje Con Los Derbez, and the Spanish-language version of LOL: Last One Laughing.

Carlota Pereda Signs with Creative Artists Agency (CAA)

Posted on January 25, 2022 by Tom Castaneda

Carlota Pereda has new representation…

The Latina writer-director, whose debut feature Piggy (Cerdita) recently made its world premiere in the Midnight Section of the 2022 Sundance Film Festival, has signed with Creative Artists Agency (CAA).

In Pereda’s acclaimed Spanish-language horror film, an overweight teen is bullied by a clique of cool girls while holidaying in her village—with the long walk home that follows changing the rest of her life.

The project was selected in 2020 at script stage for the Cannes Film Festival’s Focus Co-Production Initiative.

It expands on Pereda’s breakthrough 2018 short of the same name, which has won 90 awards, including the Spanish Academy’s Goya Award for Best Short Film in 2019, and the 2020 Slamdance AGBO Fellowship.

Pereda has also worked extensively in television—most notably directing episodes of the Spanish-language series Paco’s Men for Money Heist creator Álex Pina.

Dr. Miguel A. Cardona Helps CAA Launch K-12 Mentoring Program

Posted on July 18, 2021 by Tom Castaneda

Dr. Miguel A. Cardona is helping get U.S. students ready (set) for the new school year…

Creative Artists Agency (CAA) hosted an event this week at Fairfax High School in Los Angeles to launch the Ready Set mentoring program, with support from the 46-year-old Puerto Rican U.S. Secretary of Education, educator and member of the U.S. Cabinet.

Ready Set, which highlights the nationwide need for tutors, is an online recruitment campaign that addresses the loss of learning and relational mentors among K-12 public school students in the U.S., particularly those who live in historically marginalized communities.

The campaign will run through September 2021 and build a strong volunteer pipeline for the academic year ahead.

“Ready Set was created to make it as simple as possible for tutors and mentors to volunteer to help kids,” CAA co-chairman and Ready Set advisory board member Richard Lovett told Variety. “In our 25 years of supporting public schools, the need has never been greater.”

Cardona and other leaders highlighted the importance of re-engaging students this summer, building America’s student support network and creating excitement around returning to in-person learning this fall.

“With the help of Ready Set mentors, we will help students recover this year,” Cardona said while speaking at the event. “To be a part of this important network, I’m asking folks to consider tutoring, mentoring, or serving with Ready Set. By volunteering, you can support students accelerate their learning to build strong relationships with caring adults.”

Miguel Signs with Creative Artists Agency (CAA)

Posted on March 30, 2021 by Tom Castaneda

Miguel has new representation…

Creative Artists Agency (CAA) has signed the 35-year-old half-Mexican American Grammy-winning singer, songwriter, record producer, and actor in all areas, worldwide.

Miguel has landed 12 songs on the Billboard Hot 100, including the double platinum track “Adorn.” He has one Grammy and 10 total nominations — his last two albums Wildheart (2015) and War & Leisure (2017) debuted at No. 1 on Billboard’s R&B Albums Chart. He’s planning to release new music throughout 2021, starting with his new EP Art Dealer Chic Vol. 4 in April 2021, which follows the re-release of Art Dealer Chic Vol. 1-3 on March 26.

The Los Angeles native is also an accomplished director and directed many of his own music videos, and has acted in feature films, including Detroit and Live By Night. He will also be focusing his efforts on his sustainable clothing company S1C, developing a feature film concept, and on various acting roles.

Javier Ambrossi & Javier Calvo, aka Los Javis, Sign with Creative Artists Agency (CAA)

Posted on March 17, 2021 by Tom Castaneda

Javier Ambrossi and Javier Calvo have new representation…

Creative Artists Agency (CAA) has signed the 36-year-old Spanish actor, stage, film and television director and writer and the 30-year-old Spanish actor, stage, film and television director and writer, the duo known as Los Javis, for representation in all areas.

The LGBTQ+ advocates are known best for writing, producing and directing the critically acclaimed Veneno which was released on HBO Max last year in November during Transgender Awareness Week.

Veneno follows the life of transgender icon of the ’90s, Cristina Ortiz. It features the largest transgender cast in the history of Spanish cinema. The series marked an important milestone for the LGBTQ+ community and is currently nominated for a GLAAD Award for Outstanding Scripted Television Series in the Spanish Language category.

Prior to Veneno, Los Javis created the Netflix series, Paquita Salas, the story of one of Spain’s best talent agents in the ’90s, who now finds herself searching desperately for new stars after suddenly losing her biggest client.

The series, which won a Premio Ondas and Premio Feroz, peaked at #1 on the platform in Spain and became a huge hit in Latin America. The series was renewed for two more seasons after its premiere, with a fourth confirmed.

Los Javis are also playwrights who wrote and directed the musical play, La Llamada, which is set at a bible camp and continues to play in Spain almost eight years after its premiere and international run. The duo later wrote and directed the film adaptation of the play, which earned them five Goya Award nominations. It hit No. 1 at the Spanish box office and was acquired by Netflix.

Los Javis often makes appearances on local versions of shows like The Masked Singer, and this month, the duo will join the local version of RuPaul’s Drag Race as regular judges.

William Morris Endeavor (WME) Signs Gina Rodriguez & Her Production Company

Posted on March 1, 2021 by Tom Castaneda

It’s a new endeavor for Gina Rodriguez…

William Morris Endeavor (WME) has signed the 36-year-old Puerto Rican actress and her production company I Can and I Will Productions, run by Molly Breeskin, in all areas.

The Golden Globe-winning former Jane the Virgin star was previously at Creative Artists Agency (CAA).

Rodriguez played the title role in the CW series Jane the Virgin for 100 episodes, winning a Golden Globe for Best Actress in a TV Series Musical or Comedy in 2015.

Rodriguez recently starred in the Focus Features title Kajillionaire opposite Evan Rachel Wood and Richard Jenkins. The Miranda July directed feature made its world premiere at the 2020 Sundance Film Festival.

Rodriguez’s upcoming projects include the Netflix film Awake and the miniseries Lost Ollie for the streamer.

She has starred in Sony/Screen Gems’ Miss Bala and the Netflix feature Someone Great, a film in which she also served as a producer.

Her voice can be heard in the title role of Netflix’s Carmen Sandiego, and she also had starring voiceovers in Twentieth Century Fox/Blue Sky’s Ferdinand, Warner Brothers’ Smallfoot and Scoob, and Sony’s The Star.

In addition to her acting career, the native Chicagoan and NYU Tisch School alum is a driving force for inclusion and the empowerment of women in all ways, particularly in the entertainment industry. This passion led her to create her production company, I Can and I Will Productions, with a mission directly reflecting her commitment to create art and tell stories from those who are traditionally unseen and unheard.

The company has finished its second season of Diary of a Future President where Rodriguez directed, produced, and performed as the future president.

With her family, she established the We Will Foundation, which aims to uplift and champion underprivileged youth through arts, education, scholarship funding, and financial literacy.

Inde Navarrette Signs with Creative Artists Agency (CAA)

Posted on February 25, 2021 by Tom Castaneda

Inde Navarrette has new representation…

The Latina actress, best known for her role as Estela de la Cruz in the fourth and final season of Netflix’s 13 Reasons Why, has signed with Creative Artists Agency (CAA) for representation in all areas.

She has also portrayed Veronica in the Snapchat original series Denton’s Death Date, and as Sarah Cushing in The CW’s series Superman & Lois.

In film, she was most recently seen opposite Sienna Miller and Diego Luna in Wander Darkly, which premiered at the 2020 Sundance Film Festival. She has also appeared in the short films Cranberry Nights and Cross Words Together.

In 2019, she participated in the Sundance Directors Lab, which included Robert Redford, Christine Lahti, and Ed Harris as mentors.

Christian Serratos Signs with Creative Artists Agency (CAA)

Posted on December 7, 2020 by Tom Castaneda

Christian Serratos has new representation…

The 30-year-old half-Mexican American actress, who stars in as La Reina de la Musica Tejana on Netflix’s Selena: The Series, has signed with Creative Artists Agency (CAA).

Selena: The Series is the highly anticipated show that follows the life of the late Selena Quintanilla, who was known as the Queen of Tejano Music. Created by Moises Zamora, the series is not only a coming-of-age story but also a family drama. The series takes us on Selena’s journey as she pursues her dreams. Along the way, we experience the heart-wrenching and life-changing choices she and her family have to make as they navigate success, family, and music. The series also features Gabriel Chavarria, Ricardo Chavira, Noemí Gonzalez and Seidy López.

Serratos also serves as producer of the Netflix series, which debuted on Friday.

In addition to Selena, Serratos stars as Rosita Espinosa on AMC’s hit sci-fi/supernatural drama series The Walking Dead and previously starred as the non-vampire Angela in the multi-billion dollar Twilight franchise.

Serratos continues to be represented by Emily Gerson Saines at Brookside Artist Management, Narrative PR, and Rick Genow at Goodman, Genow, Schenkman, Smelkinson & Christopher.

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